Course Title: Style creatively for fashion editorial

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: GRAP5365C

Course Title: Style creatively for fashion editorial

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email: anni.juracich@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Bianca Christoff
bianca.christoff@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course.

Course Description

In this course you will investigate the skills required to creatively conceive and style a fashion editorial for a fashion magazine and apply these findings to your own practice.
You will also learn how to engage, negotiate with, support and communicate with a team to effectively deliver a creative brief.
This unit is delivered and assessed with EMPL7086C (BSBCMM501) Develop and nurture relationships and EMPL7089C (BSBLDR403) Lead team effectiveness      


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

STYEDI501A Style creatively for fashion editorial

Element:

1 Create concept for fashion editorial

Performance Criteria:

1.1 Relevant research is conducted including target audience
1.2 Any requirements including scope and theme are confirmed and recorded
1.3 Creative idea is pitched to magazine editor
1.4 Detailed budget is prepared and negotiated
1.5 Styling proposal is presented using appropriate presentation methods and signed off

Element:

2 Collaborate with photographer to establish the creative team

Performance Criteria:

2.1 Photographer is identified and collaborative relationship established
2.2 Creative team is assembled
2.3 Working relationships with the creative team are established and maintained
2.4 Concept brief is communicated to team and responsibilities and required outputs established

Element:

3 Arrange and confirm resources with stakeholders

Performance Criteria:

3.1 Research is conducted to determine location, wardrobe and props which support concept
3.2 Wardrobe and prop options are evaluated against creative idea
3.3 Photo shoot and final layout are planned
3.4 Wardrobe is presented for sign off
3.5 Hair and make-up look is confirmed
3.6 Hire costs are negotiated and recorded
3.7 Theme, wardrobe, props and cast is communicated to stakeholders

Element:

4 Produce the fashion shoot

Performance Criteria:

4.1 Applicable WHS legislative and organisational requirements are verified and followed
4.2 Shoot is monitored to ensure the essence of the image or style is maintained and adjustments are made in line with creative intent
4.3 Photos are styled for best garment representation
4.4 Visual impact is created by strategically placing garments and accessories into the space, taking into consideration design elements and principles
4.5 Damage to garments and props is monitored and avoided
4.6 Shoot is completed according to documented plans.

Element:

5 Co-ordinate post-production of the project

Performance Criteria:

5.1 Final product is edited in consultation with photographer and client as required
5.2 Captions, credits and written narrative are finalised
5.3 Budget is reconciled
5.4 Wardrobe and props are returned
5.5 Final costs are confirmed with suppliers and client


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.


Details of Learning Activities

Learning activities will be structured to mimic the professional environment of an editorial stylist, working both independently and within a team. Learning activities will be sequenced to take you from the pre-production stage to post production. You will use information from your off campus excursions and research to inform in-class group discussions. The simulated work environments will include meetings and photo-shoots that encourage collaboration and team work. Role play activities will allow you to experience diverse roles within the fashion photo shoot team. 


Teaching Schedule

 

WEEK 1

 

Intro subject
Editorial design elements and principles
Intro Brief 1 

WEEK 2

Galleries excursion

WEEK 3

Galleries excursion

WEEK 4

Assessment Task 1 Part 1-3 Due -  Concept proposal 
• Talent, + crew liaison
• Organisation, location scouting
• Wardrobe sourcing

WEEK 5

Shoot time
Refine, revise, source, meetings

WEEK 6

Assessment Task 1  Part 4-5  Due - Presentation First half of class
Introduce Brief 2 – Second half of class

WEEK 7

• Work on conceptualising poster
• Concept development
• Liaising with team
• Sourcing

WEEK 8

First half of class: Refine, revise discuss concept proposals
Present concepts – brief 2 for approval

WEEK 9

Shoot time

WEEK 10

Assessment Task 2 due – Presentation first half of class
Introduce Assessment Task 3 – second half of class

WEEK 11

Develop concept proposal 1 + 2 for Assessment Task 3
Discussion and appraisal

WEEK 12

Present concept proposal for Assessment Task 3 for approval
Work on final brief
Liaising with team
Product sourcing
Location shooting
Discussion and appraisal

WEEK 13

Working on final runway show

WEEK 14

Shoot time

WEEK 15

Assessment Task 3 due at start of class – present final work

WEEK 16

Feedback Session

 


Learning Resources

Prescribed Texts


References


Other Resources

You will have access to a simulated styling design workroom equipped with light boxes, fitting rooms and facilities such as computer laboratories as required.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides

http://rmit.libguides.com/fashionstyling

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Michelle Matheson michelle.matheson@rmit.edu.au (Brunswick)

You will also have access to the RMIT on-line Learning HUB


Overview of Assessment

Assessment is ongoing throughout the course and has been designed to measure achievement of each element in a flexible manner. Assessment will incorporate a variety of methods including projects and assignments designed for students to demonstrate their ability to style for editorial purposes, including negotiating to form a team with other staff & talent, develop design concept, undertake photo shoot and present final design realisation. To successfully complete this course students must demonstrate competency in all elements as listed.
This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.
You will receive feedback from the teacher at the conclusion of each assessment task.

Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.

Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Students will be eligible for a graded result higher than Competency achieved only if competency has been demonstrated on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment


Assessment Tasks

Assessment Task 1 - due Week 4 Part 1-3, Week 6 Part 4-5
Develop your Personal Editorial Style
You will explore your aesthetic editorial style by investigate and analyse artworks from selected galleries, documents how the artwork resonates with your personal style. Based on your research you will create a moodboard, concept and editorial shoot to communicate your personal editorial style.

Assessment Task 2 - due Week 10
Commercial Editorial concept – Fashion Parade Advertising poster
You will conceptualise, style and design a poster to advertise the 2017 Diploma of Fashion Styling runway parade. Your layout will need to leave room to accommodate "page furniture" - meaning; the headline copy, taglines, dates and venue. One poster from all student submissions will be chosen to go into production and be used for advertising the event. The chosen design will be able to be used on your CV as work you have done for a client.

Assessment Task 3 - due Week 15
Design Realisation for Editorial Shoot

You are required to conceptualise and style an eight page editorial based on a WGSN forecasted fashion trend. You will need to present your ideas for approval. As part of the creative process you will liase with a creative team, including photographer, hair and make up artist to create your editorial spread and 
You are required to conceptualise and style an eight page editorial based on WGSN forecasted fashion trends.
Part of this process will be seeking approval for your work and liaising with a creative team (including hair and makeup artist and photographer) to create your editorial spread of a beauty shot, full length shot, double page spread, cover shot, 3/4 shot and your choice of remaining shots. Your layout needs to successfully communicate your story and have a minimum of 5 cohesive looks.

You should refer to the assessment brief which is available on MyRMIT for full assessment details and criteria.


Assessment Matrix

 

 

 

 Assessment Task 1Assessment Task 2Assessment Task 3 
Element 1 - Create concept for fashion editorial X X  X
Element 2 - Collaborate with photographer to establish the creative team X X X 
Element 3 - Arrange and confirm resources with stakeholders X X X 
Element 4 - Produce the fashion shot X X X 
Element 5 - Co-ordinate post-production of the projectX X 

 

 

Other Information

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:
https://www.rmit.edu.au/students/support-and-facilities/student-support

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. 

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. The following link provides important information on the following topics that relates to all courses: https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity
• Student Feedback at RMIT
• Student Progress
• Special Consideration, appeals, and discipline
• Academic Integrity
• Student Progress Committee (SPC)
• Assessment Grades
• Classification of award

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview