Course Title: Develop and implement event management plans

Part B: Course Detail

Teaching Period: Term2 2018

Course Code: MKTG7954C

Course Title: Develop and implement event management plans

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Franco Schifilliti

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course

Course Description

In this course you will actively participate in styling events including a fashion runway from concept and planning  to after show activities. You will be required to work as part of a team working collaboratively to achieve set outcomes.
This unit is delivered and assessed with  BUSM7949C (SITXEVT602) Develop event concepts and BUSM7948C (SIRXQUA002A) Lead a team to foster innovation             

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SITXEVT604 Develop and implement event management plans


1. Define planning requirements.

Performance Criteria:

1.1 Analyse event information, scope and objectives to determine planning requirements.
1.2 Identify requirements for consultation and involvement of stakeholders in plan development.
1.3 Assess internal and external factors for impact on event plan.
1.4 Determine scope, nature and format of event plans


2. Develop event plans

Performance Criteria:

2.1 Consult with stakeholders to facilitate input and effective event planning.
2.2 Identify risk, regulatory and sustainability issues and incorporate into plans.
2.3 Take account of interrelationships between different event components and their planning impact.
2.4 Integrate financial, human and physical resource specifications.
2.5 Develop systems and procedures to support the planned event.
2.6 Develop an internal and external communications strategy.
2.7 Negotiate and agree event plans with stakeholders.
2.8 Agree evaluation criteria for event success.
2.9 Finalise event plans clearly identifying priorities, timelines, and responsibilities.


3. Monitor event plans

Performance Criteria:

3.1 Implement and monitor activities according to agreed timelines.
3.2 Provide support and assistance to colleagues involved in implementing the plan.
3.3 Monitor implementation of integrated plans for multiple event components to ensure cohesive planning.
3.4 Assess and respond to the need for adjustments to plans, systems and procedures.
3.5 Provide progress and other reports according to event requirements.


4. Evaluate event and event plans

Performance Criteria:

4.1 Obtain feedback from stakeholders according to predetermined evaluation criteria.
4.2 Evaluate event for operational service efficiency, quality and achievement of objectives.
4.3 Review and assess the effectiveness of event plans in delivering outcomes and identify deficiencies.
4.4 Use information to enhance future event planning.

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.

Details of Learning Activities

Learning activities may include tutorials, workshops and simulated projects. Activities are structured for you to experience what it's like to work as a stylist on fashion shows and events. This experience will come from simulated and real life events where you will work as part of a team to assist and oversee projects. You will be required participate in problem solving activities, post event analysis and discussions.

Teaching Schedule






What is involved in working as a team?

  • Communication
  • Collaboration
  • Trust
  • Reliability
  • Initiatives-share with team
  • Collective to discuss ideas
  • Feed back

Overview of What’s Involved in organising an event

  • Who is the client?
  • What is the brief?
  • What outcome is desired?
  • What steps are taken ?

Plan to be drawn up to achieve the goal



Ice breaker – NIDA Trust exercise:

  • Small groups
  • Each participant takes a turn of learning to trust

 Ice breaker- communication exercise:

              Back to back drawing- work out shapes


Each student to research an event and answer:

  • Who was the client?
  • What was the brief?
  • What outcome was desired?
  • What steps were taken?
  • Evaluate if successful or not


How a fashion show is put together- the steps required

The importance of a stylist/producer

The necessity of a stylists kit

Q&A with Event Management Director

Brief in Assignment 1

Co-ordinate & style for a show a selection of clothes & accessories brought into class- work in 3 teams- evaluation

Out of class activity: research 2 recent fashion shows; 1 overseas, 1 local which you admire & give reasons why

Present to class the following week


Unpack last week’s out of class activity

Overview of RMIT Open Day fashion show on 14 August plus extra activities & displays planned for the day

Draw up timelines for show

The various responsibilities/tasks involved in putting on the fashion show

Brief in Assessment task 2

Brainstorming of ideas for Open Day- displays

                                                                       -extra activities

                                                                       -music suggestions

Discuss assessment task 2 criteria



Taking a holistic approach to the event,  chart all the responsibilities involved for the Open Day fashion show plus activities & displays

Allocate students to tasks

Overview of dealing with key people in an event

Putting together a hair & makeup brief for the show

Using your knowledge of fashion trends from your other class put together the top 4 trends you would use in a fashion show you were styling; search for visual references including how to style each trend- present to class

Out of class activity:

Compile a brief for the hair & make up style for the Open Day fashion show- show references


Unpack last weeks out of class activity

Working on elements of the Open Day Fashion Show

Assessment Task 1 due

Hands on follow up of responsibilities



  Drawing together all the elements of the Open Day Fashion Show in this Sunday 12th August

Brief in Assignment 3

Hands on follow up of responsibilities



Post show analysis


Discussion in class on what worked & what did not work

How each student felt about their allocated role & what they learnt


First discussion on student show -  students will plan & execute in Week 12

Location of the show

The various steps required

Draw up timelines for the show

Assessment Task 2 due

Out of class activity:

Start researching Images of top to toe looks using hats& bags suitable for the races

Discuss and unpack Assessment 3


Unpack out of class activity from week 8

Event planning:

Your event objectives should be SMART

Your event should be FAMOUS

Explanation what each letter stands for

Collating ideas for the Students’ show to be presented in week 13

Aim to foster innovation

-where clothes will come from

-who will supply shoes

-who will supply hats

- where will models come from

-a choreographer

Work out ways to use social media to publicise the show


Plans for a fashion shoot of one of the outfits to be used in publicity


Consolidation of all aspects of the students’ show so planning can begin in detail

Commence mood boards for the show:

Styling references

Hair & make up references


Working on students’ show

Fashion shoot executed


Working on Student’s show

Hands on event responsibilities


Students’ show this week

Wed 10 Oct – Fashion Show

Hands on follow up of responsibilities

Follow up posting images on social media


Q&A with a leading event specialist


Post show analysis

Questions from students



Recap on principles of event management

Assignment 3 due

Feedback & questions from students


Wed 31 Oct – EOY Event

Learning Resources

Prescribed Texts


Other Resources

You will have access to a simulated styling design workroom, fitting rooms and facilities such as computer laboratories as required.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides;

The Library provides guides on academic referencing; and subject specialist help via your Liaison Librarian Michelle Matheson (Brunswick)

Overview of Assessment

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.

You will receive feedback from the teacher at the conclusion of each assessment task.

Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.

Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD      Competent with High Distinction
CDI        Competent with Distinction
CC         Competent with Credit
CAG      Competency Achieved - Graded
NYC      Not Yet Competent
DNS      Did Not Submit for Assessment

Students will be eligible for a graded result higher than Competency achieved only if work is submitted on time and competency has been demonstrated on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:


Assessment Tasks

Assessment Task 1 - due Week 5
Planning an Event
This assessment allows you to demonstrate your skills and knowledge in developing a productions schedule for a major event which includes a fashion component. You will explore the steps involved leading up to the event and who is responsible for each task.

Assessment Task 2 - due Week 8
Event Management & Analysis
This assessment allow you to demonstrate your ability to successfully participate in a fashion based event, executing assigned role/s, building rapport with teams and analyse the event outcome & give recommendations for a similar future event.

Assessment Task 3 - due Week 15
Runway Show
For this assessment explore the creative process in putting together a successful fashion event that promotes the Diploma of Fashion Styling. Build understanding  and participation in the creative process and ideas for an event. Prepare and utilise a production schedule. Demonstrate an ability to work in a team to achieve the desired outcome.

Assessment Matrix


  Assessment Task 1 Assessment Task 2 Assessment Task 3
Element 1 - Define planning requirements X X
Element 2 - Develop event plans X X
Element 3 - Monitor event plans X X X
Element 4 - Evaluate event and event plans   X  X


Other Information

 Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. The following link provides important information on the following topics that relates to all courses:
• Student Feedback at RMIT
• Student Progress
• Special Consideration, appeals, and discipline
• Academic Integrity
• Student Progress Committee (SPC)
• Assessment Grades
• Classification of award

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview