Course Title: Develop workplace communication strategies
Part B: Course Detail
Teaching Period: Term1 2017
Course Code: GEDU6080C
Course Title: Develop workplace communication strategies
School: 365T Global, Urban and Social Studies
Campus: City Campus
Program: C5345 - Diploma of Community Services (Case Management)
Course Contact: Bronwyn Tanti
Course Contact Phone: 9925 9079
Course Contact Email: firstname.lastname@example.org
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 100
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
This unit describes the skills and knowledge required to develop communication protocols for a team or business unit.
This unit applies to workers responsible for overseeing the communication of organisation-specific information to a range of internal and external stakeholders.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
CHCCOM003 Develop workplace communication strategies
1. Develop communication strategies
1.1 Identify internal and external information needs
1.2 Identify competing or conflicting interests
1.3 Develop a range of communication strategies to meet organisation needs and goals
1.4 Develop a communication plan
2. Establish communication protocols
2.1 Identify processes for adapting communication strategies to suit a range of contexts
2.2 Develop processes and protocols in line with communication strategies
2.3 Prepare information and resources to support the implementation of communication protocols
3. Promote the use of communication strategies
3.1 Present information to staff regarding communication strategies, protocols and organisation standards
3.2 Model effective oral and written communication and provide mentoring and/or coaching to staff
3.3 Maintain work-related networks and relationships to meet organisation objectives
4. Review communication practices
4.1 Obtain feedback from others to assess communication outcomes4.2 Record lessons learnt and identify opportunities for continuous improvement
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
Classes where information is shared through talks and group discussions, and workshops where exercises are conducted to apply learning. Time is spent during classes and workshops for students to work on group and individual assessment tasks.
Understanding organisational communication
· Organisational communication channels
· The needs for a strategy for formal communications with stakeholders
· The process of developing a strategy and different types of strategies to meet
Developing a communication strategy
· Conducting PESTEL, competitor and SWOT analyses to determine internal
and external information needs
· Preparing and presenting a strategy that meets needs and is aligned
With organisational goals
Developing a communication plan
· Defining purpose and developing SMART objectives
· Preparing key messages for different strategies, including crisis management
· Determining and allocating resources, including budget development
Establishing communication protocols
· Adapting communication strategies to different contexts
· Developing communication processes and protocols for strategies
· Preparing and/or making available to staff information and resources
to support protocols
Using social media
· Determining the value of using social media for different communication
· Making sure usage is according to policy and procedures, and protecting
client privacy and confidentiality
· Creating social media accounts
Promoting the use of communication strategies
· Presenting to staff communications strategies and protocols
· Modelling effective communication skills
· Maintaining internal and external networks and relationships
Assessment workshop and presentations
· Delivering presentations practice workshop
· Students present assessed communication strategy and associated protocols
Reviewing communication practices
· Obtaining and analysing feedback from others
· Identifying lessons learned and opportunities for improvement
· Preparing and presenting the review report
Overview of Assessment
Assessment Task 1: Online quizzes
Assessment Task 2: In class activities
Assessment Task 3: Group assignments
Assessment task 1: Respond to a case study to develop and present a communication strategy and associated protocols.
Assessment task 2: Create a Facebook account to provide information and promote an organisation.
Assessment task 3: Complete an online, self-paced quiz on the key issues and concepts relating to the development of communication strategies within the community services sector.
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrix's are available through the program coordinator
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: rmit.edu.au/students
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work, including online submissions. This signed sheet acknowledges that you are aware of implications of plagiarism
It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Applying for an Extension
Extension of time for assessment tasks may be granted where circumstances beyond your control prevent submission by the published due date. Speak with your teacher or course coordinator regarding applying for an extension.
Applying for Special Consideration
If you are seeking an extension of more than seven calendar days (from the original due date) you must lodge an Application for Special Consideration form, preferably prior to, but no later than two working days after the official due date. Late applications will only be accepted in exceptional circumstances. For information about Special Consideration and how to apply, see:
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Course Overview: Access Course Overview