Course Title: Maintain and apply creative arts industry knowledge

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: GEDU6107C

Course Title: Maintain and apply creative arts industry knowledge

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5348 - Diploma of Visual Arts

Course Contact: Joel Rainford

Course Contact Phone: +61 3 9925 4815

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will gain a strong understanding of the arts industry and working in this profession. It involves industry structures and operations, employment obligations and opportunities, industry trends and emerging technologies, and industry laws and regulations.

This course describes the performance outcomes, skills and knowledge required to maintain industry knowledge and manage own professional practice within the creative arts industry.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAIND502 Maintain and apply creative arts industry knowledge


1. Research and apply creative arts industry information

Performance Criteria:

1.1 Research structure and operation of creative arts industry

1.2 Research employment obligations and opportunities within the industry

1.3 Monitor trends and emerging technologies within the industry

1.4 Research legislation and industry protocols relevant to the industry

1.5 Analyse and evaluate accuracy, currency and credibility of information sources to determine that research scope is sufficient

1.6 Compile and maintain accurate and comprehensive details of  information gathered and its sources


2. Maintain effective industry networks

Performance Criteria:

2.1 Participate in professional industry bodies and associations to maintain industry knowledge

2.2 Use networking strategies to establish and maintain relationships that enhance own professional practice and profile

2.3 Use communication channels to maximise dialogue with industry contacts and ensure currency and credibility of industry knowledge

2.4 Record details of networking activities and benefits gained from participation


3. Enhance professional practice

Performance Criteria:

3.1 Evaluate own skills and knowledge to identify professional development needs

3.2 Seek advice from relevant people to identify professional development opportunities

3.3 Participate in professional development activities to improve work performance and currency of industry knowledge

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning activities will consist of:

• in class activities
• out-of-class activities
• peer teaching and class presentations
• online research
• group discussion
• independent project based work
• teacher directed group activities/projects

Teaching Schedule

Week 1

Introduction to course:

  • assessment criteria
  • course requirements

Presentation: The business of being an artist

Project brief: Task 1



Week 2

Presentation: Galleries and exhibition spaces in Melbourne

  • Primary market -ARI, commercial and public galleries
  • Art Guide and Art Almanac

Project brief: Task 2

Industry Engagement

Week 3

Presentation: Exhibiting and selling art

Pricing artwork

Review sample student work for Gallery Journal

Week 4

Presentation: Marketing, getting the word out

Communicating in a digital age

Social media

Review schedule

Week 5

Review: Assignment 1: Gallery Journal

Work in progress review for Assessment 1: Gallery Journal

Week 6

Presentation: “Makers” working outside galleries; The studio; Opportunities; Grants, prizes and residencies


Week 7

BBC doc “10 most expensive paintings”


Week 8

Pres: Censorship, artistic freedom & ethics

Case studies:

  • Jeff Koons, Bill Henson, Sam Leach, Paul Yore


Week 9

Introduce Assignment 2: Industry Engagement

Proposals for Assignment 2: Industry Engagement

Week 10

Presentation: Art materials


Week 11

Review of industry engagement progress

Discussion groups

Work in progress for Assignment 2: Industry Engagement

Week 12

Presentation: CVs and artist's statements

Write your artist's CV and statement

Week 13

Presentation: Photographing your work

Photograph a sample of your work

Week 14

Presentation: Digital images for reproduction


Week 15

Presentation: Tax & Money

Record keeping and budgets


Week 16

Submission of Assignment 1 and 2

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment is ongoing throughout the course and will include two projects. Full assessment briefs will be provided and can be found on Canvas.

Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.

To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

You should refer to the assessment brief which is available through Canvas for full assessment criteria

Assessment Task 1:Gallery Journal

Due Week 16

Assessment Task 2:Industry Engagement

Due Week 16


Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information


Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.


Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.



Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):


Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.


Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview