Course Title: Produce graphic designs for 2-D and 3-D applications

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: GRAP6344C

Course Title: Produce graphic designs for 2-D and 3-D applications

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5359 - Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email: alistair.briggs@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ann Langusch

ann.langusch@rmit.edu.au

 

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

In this course you will develop the skills and knowledge required to plan and produce a body of two-dimensional (2-D) and three-dimensional (3-D) graphic design work in response to a variety of visual communication challenges. Your outcomes will display a well-developed command of manual skills and relevant software programs as well as your creative ability to generate ideas to meet different needs.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAGRD502 Produce graphic designs for 2-D and 3-D applications

Element:

1 Interpret briefs for 2-D and 3-D work

Performance Criteria:

1.1 Confirm the objectives of the work based on the design brief

1.2 Evaluate design brief specifications

1.3 Source and evaluate other information and considerations pertinent to design brief

Element:

2 Collaborate and liaise with others

Performance Criteria:

2.1 Identify relevant people who contribute to the design process

2.2 Collaborate with others to inform and enhance the design process

2.3 Invite critical analysis of own work by others and act on feedback

Element:

3 Develop and present ideas for 2-D and 3-D work

Performance Criteria:

3.1 Explore a range of sources to inform ideas for work, and consider associated intellectual property implications

3.2 Evaluate ideas and options for meeting the brief using critical and creative thinking techniques

3.3 Experiment with techniques, equipment and media to develop ideas

3.4 Consider new and different approaches to format, type and visuals

3.5 Evaluate and review ideas for technical viability and suitability for communicating key messages

3.6 Produce and present visual representations of the design proposal

3.7 Produce clearly written explanatory information to support visual representation

Element:

4 Plan and organise the production of work

Performance Criteria:

4.1 Assess specific processes, materials and technologies needed to realise technical and creative aspects of proposed designs

4.2 Determine and organise the financial, physical and other resources required to complete the project

4.3 Develop a realistic timeframe for the production of work

4.4 Assess and respond to possible project constraints and risks

4.5 Monitor the project workflow

4.6 Develop production specifications supported by comprehensive visual and written documentation of the design processes

Element:

5 Realise 2-D and 3-D designs

Performance Criteria:

5.1 Extend skills with selected processes, materials and technologies to fulfil the objectives of the brief

5.2 Consider the elements and principles of design and manipulate format, type and visual elements to achieve desired effects

5.3 Engage in ongoing evaluation and refinement of creative and technical aspects

5.4 Apply safe work practices during the production process

Element:

6 Finalise artwork

Performance Criteria:

6.1 Prepare artwork to technical production specifications

6.2 Create documentation to support the final artwork

6.3 Conduct final checks and proofing processes

6.4 Make necessary adjustments and confirm final artwork and documentation with others as required

Element:

7 Evaluate own work

Performance Criteria:

7.1 Review work in progress and final work against requirements of the brief

7.2 Identify and respond to opportunities for refinement and re-thinking

7.3 Evaluate efficiency and effectiveness of the work process

7.4 Reflect on completed work to recognise own professional practice and skill development needs


Learning Outcomes



Details of Learning Activities

Learning activities will take place in a classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

Reference mode of delivery for this course: face-to-face

In class activities may include:
• class exercises to review discussions/lectures
• practical demonstrations
• lectures
• design activities or projects
• seminar presentations
• group projects
• peer learning
• peer teaching and class presentations
• group discussion
• independent project based work
• teacher directed group activities/projects
• studio practice in computer lab and classroom
• tutorials
• ‘workshopping’ of student projects including peer/lecturer feedback
• other activities as decided by teaching staff

Out of class activities may include:
independent research
independent project based work
studio practice
online tutorials and activities
review and revision



 


Teaching Schedule

 

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources. Week Class ContentProjects due

O week. Short introduction to the course.

 


Course overview. Watch excerpts from HELVETICA the movie. Answer questions.
Exercise 1.1 Make Helvetica characters and words into 3D Illustrator extrusions.

 
3             

History of alphabet and letterforms through to Roman.
Exercise 1.2a Roman caps lettering exercise
Exercise 1.2b 3D extrusion of negative image of Roman Caps

 
Ex 1.1 
4  Lettering in the middle ages
Exercise 1.3a Uncial lettering
Exercise 1.4 Foundational Hand lettering
 Ex 1.2b
5Curriculum Day. No class.  
6  Gutenberg and the origins of type.
Exercise 1.3b Map scan of uncial lettering to receding plane, cylinder, sphere           

Exercise 1.5 Blackletter lettering exercise

  

Italics.

Exercise 1.6 Italics lettering exercise

Overview of type history since Gutenberg, type classification.
Exercise 1.7 Four classes of serif type - lettering exercise

Ex 1.3b 

 

High contrast scripts and type

Exercise 1.8 Copperplate script and Modern Serif lettering exercise with flexible nib. Also brush nib lettering. 
Exercise 1.9 Missing character exercise

 
9  

Exercise 1.10 Modern Gothic script exercise 

Prepare folio of exercises for submission
Digital submission – Scan lettering exercises and collate as PDF for Blackboard. Also submit Illustrator 3D lettering visuals to Blackboard. 
Collate and bind and submit original hard copies of exercises.

Introduction to Project 1 Custom Lettering. 

 Folio of exercises 
10 

Test - Type and Lettering terminology and history
Project 1 Custom hand lettering. Trial text layouts.
Research strategies and script combinations. Present in class

P1 research Class presentation 
11 

 Project 1 - Present layout options in class for feedback.

 
 

mid semester break

 
12 

Project 1 Custom hand lettering. 
In-class presentation of Project 1 in progress for feedback.

P1 in-class presentation for feedback 
 13  Project 1 Custom hand lettering.  
In-class presentation of Project 1 in progress for feedback.
 
14  Project 1. Custom hand lettering. Complete and submit first draft. Project 1
15  Project 2 3D perspective mapping. Create type based image in Illustrator. Apply to visual of receding plane with Illustrator Perspective Grid tool. 
16 

Project 2. Finalise P2 for submission.
Rework P1, responding to feedback

 

Resubmit Project 1.
Project 2


Learning Resources

Prescribed Texts

There are no compulsory prescribed text in this course – This course has recommended books listed under ‘References’


References

Bosler, D., 2012, Mastering Type, HOW Books

Coles, S., 2012, The Geometry of Type, Thames & Hudson

Kane, J., 2011, A Type Primer, Laurence King

Highsmith, C., 2012, Inside Paragraphs, Font Bureau

Tselentis, J., 2012, Typography, Referenced, Rockport Publishers

Craig, J., 2012, Designing With Type (5th Edition), Random House

Lupton, E., 2010, Thinking With Type (2nd Edition), Princeton Architectural Press

Spiekermann, E., 2014, Stop Stealing Sheep & find out how type works, (3rd edition) Adobe Press

Cheng, K., 2005, Designing Type,  Laurence King

Waters, Sheila, 2014, Foundations of Calligraphy, John Neal, Bookseller

The Art of Calligraphy & Lettering, 2011, Walter Foster Publishing

Schulte, E. & Reaves, M. 1994, Brush Lettering, Design Books

Godfrey-Nicholls G, Mastering Calligraphy, Chronicle books 2013

Grebenstein M, 2012, Calligraphy Bible, Watson-Guptill

Heller, S, Fili, L., 2011. Scripts. Elegant Lettering from Design's Golden Age, Thames & Hudson

Loxley, Simon. Type. The Secret History of Letters

Middendorp, J. 2012. Hand to Type. Gestalten  

Brownie, B. Type Object

FL@33, Vollauschek, T. Jacquillat, A. 2011, The 3D Type Book, Laurence King Publishing

Middendorp, J., Klanten, R., Hellige, H., 2010. Playful Type 2, Gestalten  

Irvine, California, 2011. The Art of Calligraphy & Lettering. Walter Foster Publishing, Inc.


Other Resources

There is a requirement in this unit that students will purchase equipment for lettering exercises. Details are found in the Kit List which is emailed to students on enrolment.

You are advised to look at the Learning Hub at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis.

You will require a personal storage device and tools as outlined in tool kit list.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies.

http://rmit.libguides.com/graphicartanddesign The Library provides guides on academic referencing

http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian

http://www.rmit.edu.au/library/librarians/dsc

 


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or activities using best industry practices.
The assessment tasks include:
Exercises
knowledge test
Design projects incorporating manual and digital processes.

The assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Feedback throughout the course may be written, verbal or a combination of both.

Work in class provides the basis for ongoing feedback which should be considered essential for the assessment process.

There are 4 pieces of assessment. Each project has an allocated percentage of the total grade. 

There is a set of exercises which will receive verbal feedback in class prior to submission as a folio of tasks. 

You are required to demonstrate all learning outcomes to a satisfactory standard.

Assessment

Series of exercises: Folio of manual Lettering tasks and digital 3D type exercises.

Knowledge Test (Type and lettering terminology and history)

Project 1: Custom hand lettering

Project 2: Type and vector imagery applied to receding plane

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are: 
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).


Other Information

Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.

Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT.

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Student progress policy 

Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non­digital submission use the printed form provided. For digital online submission please use e­ Submission process. Information regarding the e­Submission process

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task. The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity

Course Overview: Access Course Overview