Course Title: Build and launch a small business website

Part B: Course Detail

Teaching Period: Term1 2018

Course Code: OFFC5322C

Course Title: Build and launch a small business website

School: 320T Architecture & Urban Design

Campus: Brunswick Campus

Program: C5359 - Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email: alistair.briggs@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Dale Nason

dale.nason@rmit.edu.au

Nominal Hours: 85

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

In this course you will develop the skills and knowledge required to build a basic website to meet your creative business needs. You will design the structure and undertake construction of the site. You will select a hosting service and use appropriate web development software.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SITXICT401 Build and launch a small business website

Element:

1 Plan website structure

Performance Criteria:

1.1.Develop website style and structure to suit business purpose and intended target audience. 1.2.Identify and include appropriate features and capabilities in website structure. 1.3.Determine layout and navigation requirements for appearance, readability, links and ease of operation. 1.4.Ensure maximum site accessibility. 1.5.Clearly document structure to facilitate efficient development. 1.6.Develop and integrate appropriate interactive forms into website structure to capture customer data. 1.7.Select authoring tools and software based on website requirements. 1.8.Identify and integrate website security requirements.

Element:

2 Develop website content

Performance Criteria:

2.1.Select and use business information to create website content. 2.2.Define information for inclusion in interactive forms based on their purpose. 2.3.Adapt information for inclusion to ensure site is clear, scannable and readable. 2.4.Use language, style and tone suited to business image and intended target audience. 2.5.Integrate content features according to website structure. 2.6.Check content for accuracy, currency and relevance.

Element:

3 Create website pages

Performance Criteria:

3.1.Create plan for website pages and active links to meet layout and navigation requirements. 3.2.Select page titles and key words that reflect business purpose and website content, and assist access via search engines. 3.3.Improve page presentation by adding features. 3.4.Develop linked web pages according to website plan, ensuring links are clearly named and unambiguous. 3.5.Use appropriate techniques to create interactive forms. 3.6.Create pages consistent with site design specifications.

 

Element:

4 Select and use a web hosting service

Performance Criteria:

4.1.Identify sources of information on web hosting options. 4.2.Evaluate and select web hosting services according to business and technical requirements. 4.3.Upload files to selected web hosting service according to technical requirements and business agreements.

Element:

5 Test and critically evaluate website

Performance Criteria:

5.1.Test website functions, processes and navigation to confirm operational status, appearance, accuracy and ease of operation. 5.2.Evaluate effectiveness of interactive forms to ensure that required sales data is collected for business. 5.3.Evaluate website according to business website strategy to ensure it projects a business image suited to the e-business model. 5.4.Identify problems, develop a range of strategies to solve them, and apply appropriate and sustainable solutions.


Learning Outcomes



Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources.
You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:
• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• feedback and revision
• peer learning
• teacher directed group activities/projects
• student project workshops, including peer/lecturer feedback

Out of class activities will include:
• independent project based work
• online tutorials and activities
• independent research
• studio practice
• review & revision


Teaching Schedule

This course, OFFC5322C (SITXEBS003) - Build and launch a small business website - is delivered in combination with VART6437C (CUAPPR503) - Present a body of own creative work. The combined timeline is presented here as a complete reference to the combined unit.

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources. There will be a number of prescribed tasks and projects (see Assessment Tasks below).

Week
Session

Topics & ActivitiesFeedback & AssessmentLearning Elements
OFFC5322C
Learning Elements
VART6437C

Week 1
09/02/18

Project Brief: HTML CSS website project brief introduction
- Content management & production
- Research & project planning tasks
- HTML CSS introduction

 1 - 51 - 4
Week 2
16/02/18
HTML CSS group tutorial #1

Content production incl. branding
 1 - 51 - 4
Week 3
23/02/18
HTML CSS group tutorial #2

Content production incl. photography
Feedback1 - 51 - 4
Week 4
02/02/18
HTML CSS group tutorial #3

Content production incl. file preparation
 1 - 51 - 4
Week 5
09/03/18
HTML CSS group tutorial #4

Project Development
 1 - 51 - 4
Week 6
16/03/18
HTML CSS group tutorial #5

Project Development
Feedback1 - 51 - 4
Week 7
23/03/18
Project Submission: HTML CSS website Version 1

Website Hosting - workshop & discussion #1

Project Brief: Online website builders introduction & research task
Project #1
Version 1 DUE
1 - 51 - 4
* BREAK * *** Easter & Mid Semester Break - No Sessions Friday 30th March or Friday 6th April **** BREAK *  
Week 9
13/04/18
HTML CSS website - Individual Feedback tutorial #1

Project development - self directed
Feedback1 - 51 - 4
Week 10
20/04/18
HTML CSS website - Individual Feedback tutorial #2

Project development - self directed
Feedback1 - 51 - 4
Week 11
27/04/18
HTML CSS website - Individual Feedback tutorial #3 (if required)

Project development - self directed
Feedback1 - 51 - 4
Week 12
04/05/18
Website Hosting - workshop & discussion #2Project #2
Version 1 DUE
1 - 51 - 4
Week 13
11/05/18
Project Development
- individual tutorials
- on-demand advanced workshops
 1 - 51 - 4
Week 14
18/05/18
Project Development
- individual tutorials
- on-demand advanced workshops
 1 - 51 - 4
Week 15
25/05/18
Project Submission: Outcomes due by end of session.Final Websites DUE1 - 51 - 4
Week 16
01/06/18
Project PresentationDisplay & Review1 - 51 - 4

 

 


Learning Resources

Prescribed Texts


References


Other Resources

Prescribed Texts

There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will require a personal storage device and tools as outlined in tool kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Among the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.

RMIT Library has produced the following:
• subject guide that includes quality online and print resources for your studies. http://rmit.libguides.com/graphicartanddesign
• guides on academic referencing http://www.rmit.edu.au/library/referencing
• subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks and includes online activities.
The assessment tasks are: Project briefs
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

This course has THREE (3) major assessment tasks. These are in the form of website design projects.
Website 1 and Website 2 are both assessed as Competent or Not Yet Competent.
Websites - Final Versions is a graded assessment and comprises 100% of the final grade for this clustered course.

Completion to a satisfactory degree of all required assessment task elements (as outlined in the project brief) is necessary to achieve competency.
All major assessment tasks comprise multiple versions, allowing response to critical feedback with the aim of guided outcome improvement.
Refer to Teaching Schedule.

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS
Did Not Submit for Assessment

 


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance

The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.

 

Feedback

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. 

 

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

 

 Submissions

When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process. Information regarding the eSubmission process

 

 Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration  Reasonable adjustment is available and may be applied through the Special Consideration process.

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links  Application for extension of time

 

On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.

The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.

 

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity

 

 

Course Overview: Access Course Overview