Course Title: Forecast international market and business needs

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: MKTG7889C

Course Title: Forecast international market and business needs

School: 650T Vocational Business Education

Campus: City Campus

Program: C5372 - Diploma of International Business

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to gather intelligence about an international target market to inform business development.

It applies to individuals who possess a sound theoretical knowledge base in international business management and who have a range of managerial and supervisory skills to ensure business activities are conducted effectively.

In this role, individuals would have responsibility for forecasting international and business needs, collecting market intelligence, reviewing current business performance and capability, evaluating specific markets and documenting how a business can meet current and emerging needs.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG512 Forecast international market and business needs

Element:

1. Collect market intelligence

Performance Criteria:

1.1 Gather and document market intelligence through networking activities and participation in activities such as trade fairs, conferences, and/or professional development activities 1.2 Identify and access further sources of market intelligence 1.3 Evaluate commercial services providing market intelligence for value for money and quality of market intelligence, and access as required 1.4 Collate and analyse market for relevance and applicability to the organisation's international business activity and undertake an evaluation of marketing performance

Element:

2. Review current business performance and capability

Performance Criteria:

2.1 Confirm core activities, customer base, business values and current business direction 2.2 Identify current international marketing performance and effectiveness of past international marketing or positioning 2.3 Review performance data from all areas of the business to identify strengths, weaknesses and critical success factors relevant to international business activity 2.4 Identify and assess current capabilities and resources to identify areas for improvement or exploitation within international markets 2.5 Identify under performing products or services within international markets for re development or withdrawal 2.6 Confirm the strength and current competitive position of the business within international markets

Element:

3. Evaluate the specific market

Performance Criteria:

3.1 Identify and analyse trends and developments having an impact on international business activity for their potential impact on the business 3.2 Gather and analyse comparative international market information as a basis for reviewing business performance 3.3 Analyse the market performance internationally of existing and potential competitors and their products or services to identify potential opportunities or threats within international business markets 3.4 Identify and tap sources of intelligence for advance warning of new products, services, technology or new international markets for the business 3.5 Identify and analyse the legal, ethical and environmental constraints of the international market for their effect on international business activity

Element:

4. Document how business can meet current and emerging needs of the target market

Performance Criteria:

4.1 Identify, analyse and document poor/under servicing of existing international market needs by the organisation and/or its competitors 4.2 Identify changes in international markets that link positively to the organisation's strengths or capabilities 4.3 Consider the advantages and disadvantages of forecasting techniques in relation to the required outcome, and select technique/s in accordance with organisational requirements 4.4 Forecast and justify emerging international market needs in terms of available information 4.5 Identify the needs of the business in terms of changes required to improve performance or to address an international market opportunity


Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to gather intelligence about an international target market to inform business development.


Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative class room based activities.

The self-based activities will be delivered through various technology platforms and will include quizzes, scenario case studies and interactive sessions. The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice skills in a simulated workplace environment.


Teaching Schedule

The Teaching Schedule for this course is as follows but please note that it is subject to change. 

Week

Week Commencing

Topics

Assessment

1

3 Jul

Course overview – Forecast Int’l Market & Business Needs

 

2

10 Jul

Review business performance and capabilities

 

3

17 Jul

Information gathering#1

 

4

24 Jul

Information gathering#2

 

5

31 Jul

Political & legal environment of int’l marketing (Potential market assessment)

Natural & Technological environment of int’l marketing (Potential market assessment)

 

6

 

7 Aug

Economic environment of int’l marketing (Potential market assessment)

 

7

14 Aug

Risks assessment & risk management strategies (Critical issues in global trade)

 

8

21 Aug

Cultural influences on int’l marketing (Potential market assessment)

 

28 Aug – 3 Sep  Mid-Semester Break

9

4 Sep

Student Consultation session - Assessment 1

Assessment 1 due

10 Sep Sun 11.59pm

10

11 Sep

Market entry and expansion strategies

 

11

18 Sep

International marketing mix strategies#1

 

12

25 Sep

International marketing mix strategies#2

 

13

2 Oct

Student Consultation session - Assessment 2

Assessment 2 due

8 Oct Sun. 11.59pm

14

9 Oct

Preparation for Assessment 3

Assessment 3

15

16 Oct

Final assessment – Oral presentation #1 (Assessment 3)

 

16

23 Oct

Final assessment – Oral presentation #2 (Assessment 3)

 

The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete the course. This may include not only scheduled classes bit also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the ability to:

  • analyse information from a range of sources and apply forecasting techniques to identify international market and business needs, including:
    - collection of market intelligence
    - review of current business performance and capability
    - review of effectiveness of international marketing or positioning
    - evaluation of specific international markets
    - networking and professional development
  • identify opportunities for improved performance in the international market including consideration of:
    - re-development or withdrawal of under-performing products or services
    - under-serviced markets
    - market changes with a direct link to the organisation’s strengths or capabilities
    - gaps in competitor products or services
    - strategic alliances and cooperative business models
    - greater market penetration with existing products or services
    - new businesses and franchising
    - new products or services to target specific markets
  • evaluate commercial services providing market intelligence and access as appropriate
  • produce a written report outlining how the business can meet current and emerging needs of targeted international markets.

Knowledge Evidence

To complete the unit requirements effectively, you must:

  • give examples of cultural, historical, political, economic and general knowledge of international events that may have an impact on international business activity in the industry
    - explain forecasting techniques including:
    - bottom-up forecasting
    - Delphi techniques
    - model building
    - projection
    - scenario planning
    - surveys of intentions
    - top-down forecasting
  • outline internal and external sources of information relevant to forecasting international market and business needs including:
    - core activities, customer base, business values and current business direction
    - marketing and other business performance
    - comparative market information
    - changes in technology
    - demographic changes
    - political events
    - social and cultural factors
    - economic trends
    - government activities and legislative changes
    - industry trends
  • outline the legislative and regulatory context of the organisation in relation to forecasting market and business needs
  • give examples of software applications that are commonly used in market analysis and forecasting and outline their key features.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

Assessment 1 Assessment Task 1 – Country assessment report

Date handed out: Week 1

Date and time due: Week 9 (10 Sep.2017: Sunday 11.59pm.)

Group or Individual: 2 to 3 students per group)

Purpose: This assignment will require you to research international markets for business expansion overseas. It will allow you to identify and access sources of international market & business trends and market intelligence. Analyse market for relevance and applicability to the organisation’s international business activity to conduct business overseas.

Requirements: You are required to prepare a short report which analyses a few countries and recommend a country for business expansion overseas. Demonstrate your ability to identify and access sources of market intelligence, evaluate commercial services providing market intelligence, collate and analyse market for relevance and applicability to the organisation’s international business activity and undertake an evaluation of marketing performance. The word limit for the report should be minimum 750 words and maximum 1,500 words and should be fully referenced.

Assessment Task 2 – International market and business needs report

Date handed out: Week 2

Date and time due: Week 13 (8 Oct 2017: Sunday 11.59pm.)

Group or Individual: 2 to 3 students per group

Purpose: This assignment will allow you to demonstrate your forecasting skills in international and business needs. You will need to gather and document market intelligence, identify and assess current capabilities and resources to identify areas for improvement, evaluate specific markets, forecast and justify emerging international market needs in terms of available information.

Requirements: You are required to put together a report on international market and business needs on behalf of your client. It should evaluate the international environment, identify market factors and risks and to assess the viability of international marketing opportunities. You may also be required to prepare for entering an international or export market for the first time.

Assessment 3 Assessment Task 3 – Oral presentation

Date handed out: Week 10

Date and time due: Weeks 15/16 (Class time)

Group or Individual: Individually assessed

Purpose: This assignment will give you the experience of presenting your international market and business needs report to your client to ensure business activities are conducted effectively and how a business can meet current and emerging needs.

Requirements: 1. Students will be required to make a presentation on their international market and business needs report for between 13 to 15 minutes 2. Students will be assessed individually and are required to provide a hard copy of the notes to the class teacher before the presentation. 3. Students MUST present themselves 15 minutes before their allocated presentation times. 4. Allow 2-5 minutes for question time. 5. Total time allocated for each group’s presentation is 15 minutes (including question time) 6. Dress Code: Smart office/business attire or uniform.

 


Assessment Matrix

Submission Requirements
You should:
• Ensure that you submit assessments on or before the due date.
• Always retain a copy of your assessment tasks. (Hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of each assessment task is available on blackboard.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, s34567, Task 2 – Safety Induction Assessment, OHTH5872C Ensure a Safe Workplace, Page 1.

 

Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.


If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

 

More Information: http://www.rmit.edu.au/students/assessment/extension

Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf

Where an extension of greater than seven days is needed, you must apply for special consideration.
Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.


More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w (unresolved)


Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf

 

Re-submissions (VE Programs): 

If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one re-submission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the re-submission. 

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Grading & re-submissions

Re-submissions are not graded and do not contribute to your overall grade for the course.

Adjustments to Assessment

In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31

 

Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.


You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.

 

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:

 

Final Grades table:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment


Further information regarding the application of the grading criteria will be provided by your teacher.

Other Information

Academic Integrity


Plagiarism
Plagiarism is a form of cheating in assessment and may occur in oral, written or visual presentations. It is the presentation of the work, idea or creation of another person, without appropriate referencing, as though it is your own.


The penalties for cheating in assessment are severe, whether the cheating involves plagiarism, fabrication, falsification of data, copyright infringement or some other method. Penalties can include charges of academic misconduct, cancellation of results and exclusion from your course. It is also a disciplinary offence for you to allow your work to be plagiarised by another student.

 

Referencing
RMIT Business produce their own referencing guidelines entitled written reports and essays: guidelines for referencing and presentation in RMIT Business which all Business students should use.


RMIT Business referencing guidelines (RTF, 1,286 KB, 52 pages); A supporting Referencing website has been developed for the RMIT Business guidelines.You can find out more about Academic Integrity at RMIT’s Academic Integrity webpage.

 

Group Assessment
A number of your assessments will rely upon group work. This is a critical part of your program as in the workplace you will be regularly required to work in a team environment. Teamwork is also one of the key employability skills for this qualification.

 

The key to being successful in group work is getting to know your classmates and finding out what they want to achieve. You should seek to find a team which shares your key interests and drivers.

 

If you are facing issues with your group, the key is to resolve them quickly well before assessments are due. If you need to you can seek support from your teacher.

 

 

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