Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term1 2018

Course Code: GEDU6115C

Course Title: Originate and develop concepts

School: 345T Media and Communication

Campus: City Campus

Program: C5378 - Diploma of Music Industry (Sound Production)

Course Contact: Tok Norris

Course Contact Phone: +61 3 99254815

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers the skills and knowledge required to monitor and coordinate a number of technical production aspects of sound recording productions.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501 Originate and develop concepts


1 Evaluate and explore needs and opportunities

Performance Criteria:

1.1 Research and evaluate existing information that informs new concept development 1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts 1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious 1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation 1.5 Determine whether other players are filling identified gaps or investigating similar opportunities 1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities 1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements


2 Develop a range of creative approaches

Performance Criteria:

2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs 2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process 2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential 2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed 2.5 Identify resources required to achieve desired creative and innovative outcomes 2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes 2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way 2.8 Present proposed concepts or approaches in an appropriate format


3 Refine concepts

Performance Criteria:

3.1 Ensure concept development process is open to ongoing refinement and testing 3.2 Seek input and feedback on concepts from relevant stakeholders 3.3 Seek specialist advice on creative and technical aspects of proposals as required 3.4 Compare concepts with best practice examples of similar products, programs, processes or services 3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts 3.6 Evaluate constraints on the realisation of concepts or ideas 3.7 Refine proposals based on analysis and feedback


4 Develop concepts to an operational level

Performance Criteria:

4.1 Use refined concepts as the basis for developing detailed implementation specifications 4.2 Present specifications to relevant parties for approval, funding or endorsement 4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future

Learning Outcomes

On successful completion of this unit, you will be able to establish production requirements, complete plans for realisation of production requirements, source and cost resources and manage the production, as relevant to professional studio recording procedures.

Details of Learning Activities

Students will be allocated by course coordinator into small Production Teams, consisting of 4-6 members in each.

Production Teams will remain as the working group for all studio-based activities and tasks.

Concepts are being developed in the context of Studio Recording and Pre-Production Planning.

Learning Activities include:

  • Studio Recording Concepts and Planning
  • Studio and Production Techniques
  • Studio Practical Exercises
  • Studio Task Exercises
  • Conceive and Construct a Pre-Production Plan
  • Present the Pre-Production Plan to the class
  • Manage, oversee, organise and undertake a Studio Recording of no less than three (3) songs to Mix stage (No mastering)
  • Produce a final CD-DA of all Studio Mixes for submission towards the end of Semester 2

Teaching Schedule


Class content



Class 1

Subject Overview, Summary of Learning Outcomes & Assessments.

Opening Lecture by Teacher.


Practical Ex. 1 commences Semester 1, week 4: TOFT

Class 2

Allocation to Studio Work Groups.

Prepare for Studio Prac’s –Talent liaison for Prac exercises 3, 4 & Major Project (Semester 2).

Work Groups

Artist Liaison

Practical Ex. 2 commences Semester 1, week 8: NEVE

Class 3

Summary of Pre-Production Report requirements: Pre-Production Overview. EG’s. Commence Classwork constructing this presentation.

Production Report Presentation Overview

Practical Ex. 3 commences Semester 1, week 12: NEVE

Class 4

Classwork constructing Pre-Production Report presentation.

Production Report Presentation Classwork


Class 5

Commence Planning Major Project: Talent Sourcing & Liaison.

Prepare for Class 5: Valves Vs Transistors (ON-LINE CONTENT)

Major Project.

Production Report Presentation Classwork

Practical Ex. 4 commences Semester 1, week 13: NEVE

Class 6

Reviews of Russell O’Hamm paper from AES Journal: Production Team presentations.

Investigate AES Journal: O’Hamm

All group members required

Class 7

Sourcing & Liaison with Artist for Major Project: Issues regarding the organisation of recording artists and the ongoing liaison required.

Click Tracks & Metronomes: Prep of Time Keepers for Drummers

Artist Liaison & Initial Recording session Prep


Class 8

Tracking Session Overview & Prep.

Major Project Session 1 Preparation & Checklist.

Reference Audio Selection.

Major Project readiness


Semester 2




Class 9

Check Organisation for Major Recordings.

Presentation of Reports: Pre-Production Plans

Reports DUE.

On Track Check

Presentation of Reports.

Class 10

Presentation of Reports: Pre-Production Plans

Reports & Techniques Discussions

Presentation of Reports.

Class 11

Presentation of Reports: Pre-Production Plans

Reports & Techniques Discussions

Presentation of Reports.

Class 12

Presentation of Reports: Pre-Production Plans

Reports & Techniques Discussions

Presentation of Reports.

Class 13

Presentation of Reports: Pre-Production Plans

Reports & Techniques Discussions

Presentation of Reports.

Class 14

Presentation of Reports: Pre-Production Plans

Reports & Techniques Discussions

Presentation of Reports.

Class 15

Presentation of Reports: Pre-Production Plans

Reports & Techniques Discussions

Presentation of Reports.

Class 16

Presentation of Reports: Pre-Production Plans

Reports & Techniques Discussions

Presentation of Reports.

Learning Resources

Prescribed Texts


Other Resources

RMIT Studios: 1 NEVE, 3 SSL, 2M TOFT, Edit Suite, Computer Labs b94.06.27-28

In class notes. On-Line resources. eBooks as outlined by coordinator.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in a series of practical recording projects and exercises that will help equip you with the skills to successfully manage sound and music production, using industry standard equipment and procedures.

Assessment Tasks

  1. Studio Practical Exercies 1-6: 30% of Final Grade
  2. Pre-Production Plan Presentation: 20% of Final Grade
  3. Major Recording Project: 50% of Final Grade

Assessment Matrix

 Studio Practical Exercies 1-6 Elements: 2.1 - 2.8, 3.1 - 3.7
 Pre-Production Plan Presentation Elements: 1.1 - 1.7, 3.1 - 3.7
 Major Recording Project Elements: 4.1 - 4.3

Other Information

Partake actively in six (6) Studio Practical Exercises:

  1. TOFT: Signal Flow
  2. TOFT: Mixing Exercise
  3. SSL: Signal Flow
  4. SSL: Small Recording and Mix
  5. NEVE: Signal Flow
  6. NEVE: Drum Kit Recording: Data to be retained for Edit Sound Assessment Drum Playlist Editing

Course Overview: Access Course Overview