Course Title: Achieve visual merchandising targets

Part B: Course Detail

Teaching Period: Term2 2020

Course Code: MKTG8023C

Course Title: Achieve visual merchandising targets

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Sue Robinson 

RMIT availability l

Tues l Wed l Thurs 

Contact via email. 




Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to measure the impact of visual merchandising on sales and customer engagement. This includes developing the ability to plan and monitor the achievement of visual merchandising targets and use findings to make recommendations for future improvements. 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER006 Achieve visual merchandising targets


1. Identify visual merchandising targets

Performance Criteria:

1.1 Obtain and review organisational visual merchandising targets.

1.2 Ensure visual merchandising targets are achievable and make any required recommendations for changes.

1.3 Review internal and external factors that may affect visual merchandising performance and plan measures to reduce or enhance impact.

1.4 Review past visual merchandising performance to inform the achievement of visual merchandising targets.

1.5 Determine strategies for the achievement of visual merchandising targets.

1.6 Determine both qualitative and quantitative measures for tracking performance.


2. Achieve visual merchandising targets.

Performance Criteria:

2.1 Implement planned strategies for the achievement of visual merchandising targets.

2.2 Communicate visual merchandising targets to relevant personnel.

2.3 Ensure availability of adequate resourcing to support the achievement of visual merchandising targets.

2.4 Support team members to achieve visual merchandising targets and provide feedback on their performance.

2.5 Monitor and record the achievement of visual merchandising targets.

2.6 Resolve or minimise the impact of internal and external factors that may impact visual merchandising performance.




3. Review visual merchandising performance.

Performance Criteria:

3.1 Analyse actual results against targets to identify strengths and weaknesses of visual merchandising performance.

3.2 Report of performance and make recommendations for improved future visual merchandising performance.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Style Merchandise is a clustered course.

This means it is made up of 2 units of competency, with elements from each delivered weekly across the semester. Assessment for both units is also clustered.

The two competencies are "Style using Visual Merchandising Aids MKTG8025C (SIRRMER010) " and Achieve Visual Merchandising Targets.

Learning activities may include:- 

  • Online classes.
  • Reports - Observational and Analysis.
  • Case studies.
  • Group discussions.
  • Virtual and real site visits and guest speakers.
  • Peer feedback and learning.
  • Individual and team activities.
  • Workshops and practical sessions.

There is an opportunity that some students may have a portion of  WIL (Work Intregrated Learning)  for elements of "Style using VM aids" and "Achieve VM Targets".  This will be discussed in class.

Teaching Schedule








6 July

  • Introduction to the course. 
  • Overview + Expectations.
  • Semester teaching schedule.
  • Discussion - What is Retail VM?   Key Roles in Retail.





13 July


  • Achieve VM Targets - The Store, Customer + Promotions.
  • Deliver and discuss Assessment Task 1 - VM Retail 101.  S/NS.





20 July


  • Style using VM Aids – Fixtures + fittings.
  • Achieve VM Targets – Communication Plans.





27 July


  • Achieve VM Targets – Planograms.
  • Deliver and discuss Assessment Task 2 – Case Study.  S/NS.





3 Aug


  • Style using VM Aids – Merchandise Planning.
  • Achieve VM Targets – Floorplans,Traffic Flow, Layouts.
  • Submit Assessment Task 1 - VM Retail 101 onto canvas.





10 Aug


  • Style using VM Aids – Tables.
  • Achieve VM Targets – VM Planning Part 1.




17 Aug


  • Style using VM Aids – Fixtures + fittings.
  • Achieve VM Targets – VM Planning Part 2.





24 Aug


  • One on One Case Study check in.



Semester Break


Semester Break





14 Sept


  • Submit Assessment Task 2 - Case Study onto canvas.
  • Deliver and discuss Assessment Task 4 - Mannequin Styling Task.  S/NS.





21 Sept


  • Deliver and discuss Assessment Task 3 – Open Studio.  S/NS.






28 Sept


  • Sourcing for Open Studio and Mannequin Styling.




5 Oct


  • Mannequin Workshop – Practical Handling, Assemble + WH+S.
  • Wallset Workshop – Practical Demonstrate Multiple set ups.





12 Oct


  • Install Open Studio.




19 Oct


  • Install AT02 Mannequin Styling Task.
  • Wallset Exercise in small teams.
  • Submit Assessment Task 3 – Open Studio onto canvas.





26 Oct


  • Install AT02 Mannequin Styling Task.
  • Submit Assessment Task 2 - Mannequin Styling Task onto canvas.




2 Nov (PH)


  • Tutorials.



While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment.  Please check Canvas regularly as any updates will be communicated by your teacher



Learning Resources

Prescribed Texts


Other Resources

The University Library has extensive resources.  The Library has produced a number of subject guides that includes quality online and print resources for your studies, you can access the Visual Merchandising Subject guide using this link;

and contact the Liaison Librarian for specialist help.


There are no compulsory prescribed texts in this course. 

You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year. 


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks may include reports, assignments and presentations.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

 Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

You should refer to the assessment brief which is available through Canvas for full assessment criteria.

To demonstrate competency in this course you will need to complete the following pieces of assessment to a satisfactory standard.  

All assessment tasks must be submitted electronically.  Files must be saved as a PDF and clearly labelled.

e.g. ROBINSON_Sue_S2_20_StyleM_AT01

(Student Name_Semester_Year_Course_Assessment Task)

Files must be submitted onto the Style Merchandise canvas shell on the due date.  This will be discussed further in our class. 


This course has 4 assessment tasks.   You will receive feedback and a Satisfactory or Not Satisfactory result. 

Assessment Task 1 (AT1) - Retail 101.  

This task focuses on understanding the retail environment and the role effective Visual Merchandising plays.


Assessment Task 2 (AT2) - Case Studies.

This task focuses on analysing ways to achieve Visual Merchandising targets in multiple retail spaces.


Assessment Task 3 (AT3) - Open Studios. 

This tasks focuses on demonstrating the skills of styling merchandise to achieve sales via styling merchandise.


Assessment Task 4 (AT4) - Mannequin Styling.

This task focuses on breaking down the skills and knowledge required to style successful mannequins and other Visual Merchandising aids.


On time submission is an important factor in your assessment.  Foundation skills are embedded in the course and these include planning, organising and self-management.  

You will receive ongoing verbal feedback of your progress within class time and once you have uploaded your assessment submission onto Canvas, the teacher will assess it either Satisfactory or Not Satisfactory. (S/NS). 

At the end of semester, if you have successfully completed all tasks you will receive a feedback form deeming you Competent.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information


Your learning experience involves lectures, active peer discussions, inclass activities and site visits.  It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to complete this course successfully.

Information about your Studies

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc


Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):


Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.  Please refer to the website for more information on this policy.

Credit Transfers and Recognition of Prior Learning

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). 
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through life experience in the workplace, voluntary work, informal or formal training or other life experiences.

Please speak to your teacher if you wish to discuss applying for Credit Transfer or  RPL for the unit of competency addressed in this course.






Course Overview: Access Course Overview