Course Title: Engage in the business of creative practice

Part B: Course Detail

Teaching Period: VE 2016

Course Code: VART6311C

Course Title: Engage in the business of creative practice

School: 340T Art

Campus: City Campus

Program: C6128 - Advanced Diploma of Visual Arts

Course Contact: Jennifer Cabraja and Fay Reynolds

Course Contact Phone: +61 3 9925 4472

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Carolyn Eskdale

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will develop skills and knowledge required to adopt a professional approach to creative practice, including engaging in the business aspects of working as a creative practitioner.

Independent creative practitioners sometimes work as employees in small and large organisations. Depending on the particular creative practice, they often operate as sole practitioners, in artist cooperatives, or as freelance or contract workers. Regardless of the business model, all practitioners earning income from their practice must engage with the professional business requirements for a sustainable creative practice.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPRP603A Engage in the business of creative practice


1. Adopt professional work practices

Performance Criteria:


3.1 Investigate financial considerations for creative practice 

3.2 Research and assess different ways of commercialising work and ideas

3.3 Evaluate different ways of costing and selling creative work  

3.4 Assess broader financial management requirements  and their application to own practice

3.5 Develop individual approaches to financial aspects of practice


2. Evaluate different business practices

Performance Criteria:


1.1 Develop a professional work ethic  to support practice

1.2 Collaborate and communicate with other professionals about the business aspects of creative practice

1.3 Evaluate the skills and knowledge  needed to operate as a successful creative practitioner

1.4 Evaluate own current skills and abilities and the need for further professional development 

1.5 Assess the potential for using specialist expertise  to complement own skills

1.6 Evaluate all aspects of own practice on an ongoing basis, as a key component of professional and personal growth


3. Address financial aspects of creative practice

Performance Criteria:


4.1 Evaluate the legal and moral rights and obligations  of professional creative practice

4.2 Practise work and business in ways that meet legal and moral obligations

4.3 Pursue own rights as a creative practitioner consistent with own professional and ethical standards

4.4 Establish and maintain sound approaches to safety and sustainability in professional practice


4. Analyse the rights and obligations of creative practitioners

Performance Criteria:


5.1 Evaluate work opportunities within and beyond the creative sectors 

5.2 Be open to the potential for work opportunities in unexpected places, beyond established patterns of work

5.3 Identify and access sources of professional advice

5.4 Consider local and global opportunities for own practice

5.5 Identify and evaluate opportunities offered by current and emerging trends  in the consumption of culture and creative products

5.6 Analyse the experiences of others as a way of discovering different opportunities


5. Evaluate professional opportunities

Performance Criteria:


2.1 Investigate the different ways that creative practitioners do business

2.2 Investigate the range of business practices, systems and procedures  that need to be considered as part of professional creative practice

2.3 Assess the relevance and implications of particular business structures  

2.4 Consider the physical resources  required by the practice and how they might be accessed

2.5 Develop an overall approach to the business aspects of own practice based on evaluation of relevant information

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

In this course, students learn through:
1. In-class activities:
• lectures
• teacher directed studio activities/projects
• studio exercises to review discussions/lectures
• peer teaching and class presentations
• group discussion
• studio work

2. Out-of-class activities include:
• practical exercises
• reading articles and excerpts
• preparing for discussion
• project work
• independent research

Teaching Schedule

WeekClass ContentTasksElements
1Introduction to unit:
• learning outcomes
• assessment criteria
• course requirements
• class procedures
• overview of assessment tasks

What is a Professional Artist?

case study:
Hannah Bertram artists website/documentary on practice and residency opportunities.

Lecture Diary and Research.1/2/3/5
2Introduction: Task 1
Compare and Contrast Galleries Research and Presentation.

Contextual Discussion

Gallery visit :
Gertrude Contemporary
200 Gertrude Street, Fitzroy.

Task 1 due wk 5 &7
A Group Presentation to class, ppt and discussion.
Groups of 4-5 students form ‘Research Groups’ to investigate 2 galleries from provided groupings

Participation in discussion.

Lecture Diary and Research.

3Compare and Contrast Galleries Assignment.

Gallery visit:
West Space
Level 1/225 Bourke Street,
Melbourne VIC 3000

Participation in discussion.

Lecture Diary and Research.

4Compare and Contrast Galleries Assignment.

Gallery visits:
Commercial Focus-
Flinders Lane Galleries,

Participation in discussion.

Lecture Diary and Research.

5Task 1 Presentations

Compare and Contrast Galleries

Task 1
Discuss & PPT
Research group of 5
10 min each.
10 min questions

Lecture Diary and Research.

6Introduction: Task 2
Make an application to an Artist-Run-Initiative (ARI)

Contextual discussion on entry into gallery systems via ARI

Student Role Model : Jessie Builivant
NEW015 exhibition reflection
ACCA,Sturt Street,

Task 2
Make an application to an Artist-Run-Initiative (ARI)
-using the application criteria of an existing ARI




Lecture Diary and Research.

7Task 1 Presentations

Compare and Contrast Galleries

Task 1
Discuss & PPT
Research group of 5
10 min each.
10 min questions

Lecture Diary and Research.

8Artist Practice and Documentation/
Student Documentation
(CE) lecture
Lecture Diary and Research.1/2/4
9Copyright, Originality and Appropriation.
(CE) lecture
Hany Armanious V Jarrad Kennedy.
‘Luc Tymans case’
Recent cases
Play interview Luc Tyman
Lecture Diary and Research.1/2/3/4
10The Artist and their Studio (CE) lecture/discussion
Video TBA
Lecture Diary and Research.1/2/3/4/5
11Artist Talk :
Expanded Studio Practice/Media Artist
Rmit University HE Studio tour
Lecture Diary and Research.1/2/3/4/5
12Artist Talk :
Expanded Studio Practice/Media Artist
Rmit University HE Studio tour
Lecture Diary and Research.1/2/3/4/5
13Artist Talk :
Sculpture & Spatial Practice, and Sound
Sculpture/Sound Artist
Rmit University HE Studio tour
Lecture Diary and Research.1/2/3/4/5
14Artist Talk :
Object Based Practice
Ceramics and G&S artists
Rmit University HE Studio tour
Lecture Diary and Research.1/2/3/4/5
15Artist Talk :
Print Imaging Practice
Printmaking & photographic artists HE Studio tour
Lecture Diary and Research.1/2/3/4/5
16Individual tutorials
re: Task 2 ARI applications
Assessment folio should include:
Task 1 : Group Presentation Folder
Task 2 : Full ARI application

Lecture Diary:
• all notes and reflections for each class (16 wks)
• Individual presentation research (task 1) and reflections
• Research for (task 2)


Learning Resources

Prescribed Texts


Other Resources

The Studio Reader : On the Space of Artists ed Mary Jane Jacob 2010 University of Chicago Press
The Studio (Whitechapel : Documents of Contemporary Art) 2012. The MIT Press
Inside the studio : Talks With New York Artists ,2004. Independent Curators International, New York,
Grant, Daniel ‘The Business of being an Artist. 2010. Allworth Press

Overview of Assessment

Assessment for this course is on going throughout the semester. Your knowledge and understanding of course content is assessed through completion of a body of work that demonstrates concept development, understanding of materials and adhering to the guidelines of working in a studio.

Assessment Tasks

To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

Assessment Tasks
Semester 1:
1. Assessment title: Task 1: Compare and Contrast Galleries Research and Documentation.
Description: Form a research group of 4 -5 students, and produce group research document to facilitate a presentation, addressing Task 1 criteria.
Semester: S1
Week: 5 & 7

2. Assessment title: Compare and Contrast Galleries Class Presentation.
Description: Form a research group, and present research to the class for Task 1, produce group research document, addressing Task 1 criteria.
Semester: S1
Week: 5 & 7

3. Assessment title: Task 2: Make an application to an Artist-Run-Initiative (ARI)
Description: Complile project documentation for Task 2
Semester: S1
Week: 14

4. Assessment title: Lecture and Research Diary
Description: Maintain a lecture and research diary tracking 16 wks.
Your Lecture/Research Diary should be a living document that provides insights into your research, influences, and your ideas developed in this class and how they impact your practice.
Semester: S1
Week: 16

Graded assessment applies for courses within the Diploma of Visual Arts.

Grade              Outline Grading                            Criteria
CHD                Competent with high distinction    80 - 100 Highly developed
CDI                  Competent with distinction           70 - 79 Well developed
CC                   Competent with credit                  60 - 69 Developed
CAG                Competent achieved - graded      50 - 59 Sound
NYC                Not Yet Competent
DNS                Did not submit for assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.
These are available through the course contact in Program Administration.

Course Overview: Access Course Overview