Course Title: Manage fundraising and sponsorship activities

Part B: Course Detail

Teaching Period: Term2 2018

Course Code: MKTG7829C

Course Title: Manage fundraising and sponsorship activities

School: 650T Vocational Business Education

Campus: City Campus

Program: C6140 - Advanced Diploma of Business (Public Relations)

Course Contact: Julia Makin

Course Contact Phone: +61 3 9925 5175

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Theresa Lyford

Tel: +61 03 9925 5444

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to senior public relations professionals who manage public relations in the not-for-profit sector-they usually coordinate activities of team members in developing funding submissions or allocating budgets, and implement specific public relations activities.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBPUB503A Manage fundraising and sponsorship activities


1. Identify factors influencing fundraising or sponsorship

Performance Criteria:

1.1. Identify relevant environmental issues in relation to fundraising and sponsorship

1.2. Identify available sources of funding or sponsorship  including criteria for, and any conditions or constraints on, funding

1.3. Conduct research to identify the most appropriate target public for fundraising or sponsorship activities in accordance with organisational profile and requirements

1.4. Identify and consider legal and ethical requirements  in relation to fundraising or sponsorship

1.5. Make recommendations for fundraising or sponsorship campaigns or activities based on research findings


2. Prepare a funding submission

Performance Criteria:

2.1. Evaluate organisation's current operations and readiness to apply for funding 

2.2. Develop a funding  submission which meets the funding source's guidelines and criteria

2.3. Ensure the submission complies with all legal and ethical requirements 

2.4. Write the submission to meet the needs of the grantor and submitting organisation


3. Develop a fundraising or sponsorship campaign

Performance Criteria:

3.1. Confirm the aims, objectives, outcomes and evaluation measures for a fundraising or sponsorship campaign  with senior management

3.2. Conduct a feasibility study to ensure all aspects of the fundraising or sponsorship campaign  have been considered

3.3. Examine and agree upon budgets with senior management

3.4. Prepare, and have agreed, a campaign plan for fundraising or sponsorship activities that meets organisational, ethical and legal requirements


4. Implement a fundraising or sponsorship campaign

Performance Criteria:

4.1. Conduct a fundraising or sponsorship campaign  in accordance with plan

4.2. Monitor progress of campaign and make necessary alterations as required

4.3. Ensure any changes are agreed upon by relevant stakeholders 

4.4. Ensure changes meet legal and ethical requirements 


5. Evaluate campaign

Performance Criteria:

5.1. Evaluate campaign outcomes against outcomes documented in campaign plan

5.2. Obtain feedback on performance of fundraising or sponsorship campaign  from stakeholders

5.3. Develop mechanisms to incorporate feedback into any future fundraising campaigns

Learning Outcomes

Details of Learning Activities


 A range of learning activities will be used to assess practical skills and knowledge. The following examples include:

  • discussion to case studies and scenarios
  • written reports on campaign activities
  • individual examples of promotional or media activities undertaken as part of fundraising or sponsorship campaigns
  • direct questioning with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • observation of presentations
  • oral or written questioning

Teaching Schedule


Date Week Begins


Activities and tasks


July 2

 Introduction to the course including:

·         Program overview and requirements

·         MyRMIT/Blackboard

·         Overview of assessment requirements

·         Pre-Training Review including:

o   Recognition of Prior Learning and Credit Transfers

o   Assessment of current skills and knowledge

·         Competency/Grading Criteria

·         Plagiarism, Appeals, Extensions

·         Feedback, Privacy

·         Submission requirements, Resubmission policy

Where to get support ,Student responsibilities



July 9

 The Not for Profit Sector in Australia

Briefing from NFP organisation

Briefing from not for profit organisation for assessments


July 16

 Fundraising Goals and Objectives



July 23

The Fundraising Activity Plan



July 30

 The Fundraising Activity Communication Plan

Assessment Task 1 due


August 6

Introduction to Sponsorship/Governance/Australian Charity Register

Briefing from not for profit organisation for assessments


August 13

The Sponsorship Proposal



August 20

The Sponsorship Agreement




August 27

 MID SEMESTER BREAK 27- 31 August 2018



September 3

E-Marketing Communications in the Public Relations Context

Assessment Task 2 - Fundraising Activity Plan due


September 10

Donor Relations



September 17

Strategies for Fundraising and Selling Sponsorship



September 24

Fundraising and Sponsorship Evaluation



October 1

Fundraising & Sponsorship Evaluation

Assessment Task 3 Sponsorship proposals and Presentations due


October 8

Overview of Fundraising & Sponsorship



October 15

Resubmissions if required



October 22








Learning Resources

Prescribed Texts


Other Resources


Overview of Assessment

Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.

Assessment Tasks

    Assessment Tasks

You are required to complete 3 Assessment Tasks for this course and be able to answer questions about the submitted assessment tasks. You must successfully complete all assessment tasks to be deemed competent.

Assessment 1: Research report (Group Activity)

Due date: Week 5 Friday 11.59pm

Purpose: The purpose of this assessment is to evaluate students ability to research, familiarise and evaluate the Not for Profit sector using research and scoping skills to determine the purpose and reach of a group of not for profit organisations.

Requirements: In Week 2 students will be briefed by a Not-for-profit organisation. Students are required to research and scope the history of the organisation and identify four similar organisations who compete in this space, profiling one in detail.


Assessment 2 Fundraising activity plan (Group activity - no more than 3)

Due date:       Week 9 Sunday 9th September 11:59pm

Purpose: Fundraising activities are the back-bone of not for profit groups. This task requires students to use the knowledge gained from Assessment task 1 and to apply creative and planning skills to plan, develop, and communicate a range of fundraising activities for a nominated Not for profit group. 


Assessment 3 This Assessment is in 2 parts 

Part A Sponsorship proposal-  Group activity

Due date: Week 13 Sunday 7th October 11.59pm

Purpose: The culmination of the semester learning is demonstrated by the completion of a sponsorship proposal which includes all of the key information a sponsor requires to establish if the proposed event /activity and cause is appropriate for the organisation and its mission and goals. 

Requirements: The group will identify four organisations public or private that could be a potential sponsor for the fundraising activities and then prepare a sponsorship proposal for one of these organisations for one (your best) of the activities from Assessment 2 fundraising activities. This sponsorship proposal must include: A brief profile of four identified oganisations and a comprehensive profile of the selected organisation and a comprehensive sponsorship proposal. A sponsorship proposal template is available for this assessment.

Assessment Task 3 B- Student Presentations

Due date: Weeks 14 & 15

Purpose: This section of the assessment will determine the knowledge and understanding each member of the group has of the overall sponsorship proposal. Students will answer a series of questions on the sponsorship proposal submitted.

The group will identify four organisations public or private that could be a potential sponsor for the fundraising activities and then prepare a sponsorship proposal for one of these organisations for one (your best) of the activities from Assessment 2 fundraising activities.

Length of presentation 12 – 15 minutes

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.






Assessment Matrix


Full details on how this course is assessed against Unit elements & performance criteria is available from your course teacher.

Submission Requirements

All Assessment tasks need to be submitted via CANVAS. Email submission will not be accepted. You should:

  • Ensure that you submit assessments on or before the due date.
  • If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration.
  • Information on the process and application forms is available at;ID=ls0ydfokry9rz website.
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)

When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available on blackboard.  

Late Submission ProceduresYou are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.More Information: an extension of greater than seven days is needed, you must apply for special consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination. Form to use:  If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible. More Information:;ID=7usdbki1fjf31  

Resubmission Guide:

Once a student has submitted an assessment task, a resubmission may be granted if deemed NYC. On resubmission, a student will not receive a grade higher than CAG (Competency achieved)

Marking Guide (competency): Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention. You need to demonstrate you are competent in each element of the unit of competency you are studying. You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading. Please refer to the Final Grades table below.

In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:

Adjustments to Assessment

If you are found to be Not Yet Competent in a Course Assessment Task you will be allowed one resubmission only.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.  The highest grade you will receive if your resubmission is successful is “CAG”.


Resubmissions (VET Programs):

More Information:;ID=g43abm17hc9w (unresolved)

Form to use:

If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C “Develop a workplace policy and practices for sustainability, Page 1 of 10.”

Marking Guide (Grading) After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills. The grading is according to the following criteria:

  1. LEVEL OF INDEPENDENCE, INITIATIVE, ENTERPRISE AND PERFORMANCE OF WORK TASK Students are expected to complete all tasks independently as specified in the assessment tasks requirements. Throughout the course students will have to demonstrate a deeper understanding of sustainability practices within an organisational framework and how planning a policy for sustainability can affect the business environment. Developing a sustainability policy requires a step-by-step approach in which students will define the aim and objectives, the scope, strategy and action plan of such policy. Throughout the course students will have to have engaged and shown initiative in applying such skills in different parts in the policy development process.
  2. DEMONSTRATED BREADTH OF UNDERPINNING KNOWLEDGE AND A WILLINGNESS TO CONTINUE LEARNING  Students are expected to build upon the knowledge and skills gained throughout the course and apply them in the development process of the policy. It is expected that students will have researched different approaches to sustainability practices and are able to communicate and assess the effectiveness of a variety of policy approaches. Students are expected to demonstrate their ability to adopt and develop new sustainability practices through a process of continuous exploration of new approaches.
  3.  TECHNIQUES & PROCESSES, TECHNOLOGY SKILLS AND PROBLEM SOLVING As part of the policy development process students are expected to analyse sustainability challenges and develop a strategy and an action plan to address those challenges. Students will formulate solutions using industry best practices and benchmarks to qualify techniques and processes in their approach. Students are expected to qualify their chosen solutions to environmental challenges and demonstrate the process behind such solutions.
  4. WORK ORGANISATION, PLANNING AND SELF MANAGEMENT  As the unit is delivered in a ‘blended mode’, i.e. online and face-to-face students are expected to work on their tasks and self manage their workload accordingly. Students will need to plan their workflow guided by the BlackBoard portal and submit their completed tasks on time. It is expected that students will upload ‘work-in-progress’ files and have a backup plan for potential eventualities, such as file damage, accidental deletion, peer work unavailable, …etc.
  5. COMMUNICATION, PEOPLE NETWORKING, LANGUAGE AND INTERPERSONAL SKILLS AND TEAMWORK As part of the assessment, students are required to present their policy with the aim for management adoption. Students will use their skills to influence the audience while communicating the benefit of their policy, how it was developed as a team approach and the overall value proposition of their policy.

Final Grades Table:

CHD: Competent with High Distinction

CDI: Competent with Distinction

CC: Competent with Credit

CAG: Competency Achieved – Graded

NYC: Not Yet Competent

DNS: Did Not Submit for assessment


Further information regarding the application of the grading criteria will be provided by your teacher.



Other Information


Course Overview: Access Course Overview