Course Title: Manage international marketing programs

Part A: Course Overview

Program: C6145 Advanced Diploma of Marketing

Course Title: Manage international marketing programs

Portfolio: BUS Portfolio Office

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T Vocational Business Education

Face-to-Face or Internet

Term1 2016,
Term2 2016

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email:

Course Description

This unit describes the skills and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programs.

It applies to experienced individuals who are required to manage a team and are responsible for evaluating international marketing opportunities, setting marketing objectives and determining approach and operational structure for an organisation marketing internationally.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBMKG606 Manage international marketing programs


1. Formulate international marketing objectives

2. Determine international marketing approach

3. Determine operational structures

4. Manage international marketing performance

5. Evaluate and improve international marketing performance

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programs.

Overview of Assessment

This course is co-delivered and co-assessed with MKTG7916C Evaluate International Marketing Opportunities

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the ability to:

  • document and present
    - international marketing objectives
    - selected marketing approach
    - creation of operational structure
  • effectively manage international marketing activities
  • monitor and evaluate international marketing performance, and make any necessary adjustments as required
  • formulate suggestions on how marketing activities could be affected in future.

Knowledge Evidence

To complete the unit requirements effectively, you must:

  • outline relevant Australian and international standards, models policies and guidelines, including those covering:
    - environmental matters
    - human rights
    - labour relations
    - packaging
    - risk management
    - electronic commerce
  • identify and explain key provisions of relevant legislation and codes of practice affecting aspects of marketing operations
  • explain the role of the Organisation for Economic Co-operation and Development (OECD)
  • identify and describe key features of the country or countries being considered for market entry or penetration, including:
    - cross-cultural communication and negotiation styles
    - global and country specific economic, social and industry directions, trends, practices and techniques.


Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.