Course Title: Originate graphic designs for complex briefs

Part B: Course Detail

Teaching Period: Term1 2018

Course Code: GRAP6349C

Course Title: Originate graphic designs for complex briefs

School: 345T Media and Communication

Campus: City Campus

Program: C6151 - Advanced Diploma of Screen and Media

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Peter Kennedy
ph: 9925 8079

Nominal Hours: 65

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will cover the skills and knowledge required to independently conceive, plan and realise professional graphic design work to meet the demands of complex communication challenges and graphic design briefs.

It applies to individuals who work as designers in many different contexts including studios, commercial printing, advertising, publishing, television or marketing. They possess highly developed planning and analytical thinking and technical and creative capabilities.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAGRD602 Originate graphic designs for complex briefs


1. Negotiate graphic design briefs

Performance Criteria:

1.1 Evaluate the overall objectives and creative, technical, legal, budgetary and timeframe considerations of complex graphic design projects

1.2 Develop and share ideas about projects with relevant people

1.3 Re-evaluate and refine options based on own analysis and input from others

1.4 Establish and agree on final nature and scope of design briefs


2. Develop and refine graphic design concepts

Performance Criteria:

2.1 Develop design concepts based on a thorough understanding of the communication need and the range of options available to the professional designer

2.2 Identify the potential for customised or specific research to meet different design briefs

2.3 Adapt and use relevant ideas and approaches from research with consideration of intellectual property requirements

2.4 Reflect on own practice and experience to inspire idea development

2.5 Consider the potential of new and emerging technologies to inform designs

2.6 Develop concepts that incorporate both creative and technical requirements

2.7 Integrate individual research, personal ideas and professional realities to refine and confirm concepts

2.8 Create concept presentations that suit the nature of the work


3. Plan and monitor graphic design projects

Performance Criteria:

3.1 Develop viable project management plans for graphic design work

3.2 Engage specialist expertise where appropriate

3.3 Administer and monitor work against the project plan

3.4 Communicate and collaborate with relevant people at key stages

3.5 Create project documentation at key stages during the project

3.6 Link the different challenges of the project to complete work on time


4. Realise graphic design solutions

Performance Criteria:

4.1 Integrate design techniques and tools confidently and skillfully to produce designs

4.2 Use critical and creative thinking to challenge, adapt and refine graphic design solutions

4.3 Engage in creative collaboration and refinement throughout the design process


5. Evaluate design outcomes

Performance Criteria:

5.1 Evaluate the success of completed designs to meet objectives

5.2 Assess the work against other creative, technical and business considerations

5.3 Analyse and evaluate feedback from client and peers

5.4 Identify potential approaches for future work and further skill development opportunities

Learning Outcomes

On successful completion of this competency, you will have gained the skills to interpret complex briefs, present and develop concepts and generate developed drawings and graphic designs applicable to a range of interactive, print and screen based productions.

Details of Learning Activities

In class learning activities may include, but are not limited to:

• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT

Out of class activities may include, but are not limited to:

• maintaining secure daily backups of all assessment and project data
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.


Class content


Wk 1

Course Introduction

Field visit to a Gallery

Class Discussion & feedback

The Design Elements & Principles


Wk 2

Preview of Playground Designs

Observation Graphic Design Drawing

Field Visit to Melbourne Museum

Class discussion & feedback



Wk 3

WIP review – Present your progress with A01


Drawing Studio Class Buildings & Perspective

Field trip to visit to the Collingwood Children's Farm

Class discussion & feedback

Topdown Drawing & Pre Production Document


Wk 4

 Work on Pre Production Document

 Field Trip to Melbourne Docklands


Wk 5

WIP review – Present your progress with A01


Graphic Design top down drawing Presentation

Class discussion & feedback

Playground Proposal & Top Down Drawing


Wk 6

Observation Graphic Design Drawing

Class discussion & feedback



Wk 7

Observation Graphic Design Drawing

Class discussion & feedback


Wk 8

Present Playground Proposal & Vector Graphic Top Down Drawing for Peer Assessment & Review

A01 Playground Proposal & Graphic Design Top Down Vector Graphic Drawing

Wk 9

Observation Graphic Design Drawing

Class discussion & feedback


Wk 10

WIP review – Present your progress with A02


Observation Graphic Design Drawing

Graphic Design Drawing

& Graphic Design Banner


Wk 11

Observation Graphic Design Drawing

Work on Observation Graphic Design Drawing

Work on Playground Drawing & Graphic Design Banner


Wk 12

Observation Graphic Design Drawing

Work on Playground Drawing & Graphic Design Banner

A02 Graphic Design Drawing

Work on Playground Drawing & Graphic Design Banner Sign

Wk 13

Industry Project 1


Wk 14

Industry Project 2


Wk 15

Industry Project 3

A03 - Design 3 Knowledge Quiz

Wk 16

Industry Project 4


Learning Resources

Prescribed Texts



The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies. The Library provides guides and subject specialist help via your Liaison Librarians.

Other Resources

Students are encouraged to make full use of class time, open studio time and University computer lab resources. Please consult the RMIT University web site for details of access times and locations.

Other required resources include, but are not limited to: an A4 or A3 visual diary, drawing materials (pencils of various grades (1B & 2B), erasers, coloured pencils and pens, graphic markers such as Copic brand) broadband internet access, suitable digital media storage such as a portable hard drive or USB 3.0 flash drive, with at least 128Gb capacity.

You are strongly advised to maintain a daily backup schedule of all assessment and project data to your RMIT Google Drive account.

Overview of Assessment

Assessment for this course is ongoing throughout the semseter. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.

Assessment Tasks

Assessment for this course is competency based. To show competency, you must complete all assessments to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. Once you have demonstrated competency, you will receive a grade for A01 and A02 and for the course.


Late submissions or submissions that do not reach the required standard, may be assessed Not Yet Satisfactory. You will receive resubmission instructions via email, myRMIT or LMS feedback. Resubmissions must occur within a week of this notification. Graded assessments which are resubmitted, are eligible for CAG (Competency Achieved Graded) only.


Please refer to the assessment brief for full assessment criteria or assessment rubric. All assessment documents are available on the course LMS page through MyRMIT.


A01 Playground  proposal & top down Graphic Design  vector graphic  drawing

Develop an original pre-production proposal including a top down vector graphic drawing, that shows the graphic layout or map of a playground. This proposal will be developed in second semester into a playground animation, interactive or game.

Due week 8 - Ungraded


A02Isometric playground drawing & Graphic Design Banner sign

Develop a full colour playground drawing, isometric in style. Include signage designs and logos for the entrance to the playground.

Due week 12 - Graded


A03 - Design 3 Knowledge Quiz
A knowledge quiz to gauge your understanding of fundamental concepts and techniques covered in this course.
Due week 15 - Ungraded

Graded assessment in this course uses the following grades:


CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment

Assessment Matrix

The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. It can be found on the Canvas course page through myRmit, or from your teacher.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview