Course Title: Establish and maintain strategic networks

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: POLI5044C

Course Title: Establish and maintain strategic networks

School: 650T Vocational Business Education

Campus: City Campus

Program: C6155 - Advanced Diploma of Marketing and Communication

Course Contact: Julia Makin

Course Contact Phone: +61 3 9925 5175

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Doug Bell


Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description


This unit describes the skills required to establish, expand and use strategic networks. It includes identifying features of required strategic networks, identifying or establishing network links with key stakeholders and building strategic relationships.

The skills and knowledge described in this unit must be applied within the legislative, regulatory and policy environment in which they are carried out. Organisational policies and procedures must be consulted and adhered to.


Those undertaking this unit would work independently seeking advice as required, performing complex tasks in a range of familiar and unfamiliar contexts.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

PSPGEN067 Establish and maintain strategic networks


1. Identify features of required strategic networks

Performance Criteria:

1.1 Identify the strategic value and likely outcomes of participating in networks at an individual and organisational level.

1.2 Research and assess the benefits of existing networks.

1.3 Identify key stakeholders and their needs, expectations and roles.


2. Identify or establish network links with key stakeholders

Performance Criteria:

2.1 Identify existing network links between key stakeholders, and identify and initiate strategies to maintain or expand them.

2.2 Establish and use new network links between self and key internal and external stakeholders.

2.3 Develop and maintain strong working relationships among network members.


3. Build strategic relationships

Performance Criteria:

3.1       Establish effective communication channels to exchange strategic information for the mutual benefit of network members.

3.2       Interact and consult with key stakeholders to anticipate developments that may impact on the organisation and require a strategic approach to dealing with them.

3.3       Identify and address misunderstandings and conflict situations.

3.4       Seek and act upon opportunities to improve communication processes and achieve mutually beneficial outcomes

Learning Outcomes

Students will develop the skills required to identify and develop strategic relationships within the business environment.

Details of Learning Activities


This course is co-delivered and co-assessed withMKTG7916C Evaluate International Marketing Opportunities.

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.

We expect you to participate and contribute in all scheduled learning activities.



Teaching Schedule




Week Commencing




Feb 6


Outline Unit

Outline assessments

Discuss Networking

Brief assessment One

Brief Assessment One


Feb 13

Linked In presentation.

Linked In workshop



Feb 20

Trade environment with the EU – PESTE Analysis

Political and Legal issues

Cultural issues in the EU and their impact on trade

Technological issues in the EU and their impact on trade, including E commerce.


Assessment One Part A deadline


Brief Assessment Two



Feb 27

Economic environment in the EU and its impact on trade.

Environment issues in the EU and their impact on trade.



Mar 6

Risk assessment and risk management strategies in international trade.

Brief Assessment Two



Mar 13

Market Analysis

Category trends

Competition brands and trends



Mar 20

Distribution analysis, including E Commerce.

Consumer analysis – segmentation and needs.



Mar 27


Developing product opportunities

Creative and selection processes.



Apr 3

Market entry strategies – establish criteria for

Product, Distribution, Price, Promotion.



Apr 10


Workshop Assessment Two

Assessment Two deadline.



Mid-semester Break



Apr 24

Discuss OS relationship, operation and expectations.

Outline project.

Brief Assessment Three

Develop team plan.

Detail first communication – market summary and criteria

Brief Assessment Three


May 1

Discuss first communication

Detail second communication – Product strategies including brand positioning, USP.



May 8

Discuss second communication

Detail third communication – Price, Distribution and Promotion strategies



May 15

Discuss third communication.

Workshop Assessment Three

Deadline Assessment Three.

Assessment One Part B


May 22

Resubmissions and student discussions.



May 29

Resubmissions and student discussions.






Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment


In order to achieve competency in this unit, you must provide:

Performance Evidence 

Evidence requirements to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the candidate must demonstrate evidence of performance of the following on at least one occasion.

  • applying legislation, regulations and policies relating to public sector environment
  • using communication methods with diverse strategic networks including consultation, liaison, negotiation, building influence and reputation, transparency
  • using formal and informal industry communication channels
  • resolving conflict in a strategic networking context


Knowledge Evidence 

Evidence requirements to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the depth of knowledge demonstrated must be appropriate to the job context of the candidate.

  • public sector legislation including WHS and environment, regulations, policies, procedures and guidelines relating to work in a public sector environment
  • local/national/international public sector structures/protocols
  • industry/professional communication channels and networks
  • principles of interpersonal, group and inter-agency communication
  • principles of conflict resolution in a strategic context


Assessment Conditions 

This unit contains no specific industry-mandated assessment conditions. Guidance on suggested and recommended conditions and methods can be found in the Implementation Guide.

Assessors must satisfy the NVR/AQTF mandatory competency requirements for assessors.

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.


Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks


Assessment Task 1 –Building Networks

Date handed out: Week 1

Date and time due:  Part A – Week 3   Part B - Week 14 

Group or Individual: Individual submission.                          


Part A: To demonstrate the skills required to create and manage an effective Linked In profile that will assist in finding job opportunities in marketing communications.

Part B: To demonstrate the skills required to locate and establish contacts with business networks in an international market. 


Part A: Create a professional standard personal Linked In profile.

Part B: Research relevant trade and business networks for a nominated industry in a nominated overseas market.


Assessment Task 2 – Evaluate the international environment

Date handed out:  Week 3

Date and time due: Week 10)

Group or Individual: Groups of no more than 3 students.                          


This assignment will allow you to demonstrate an understanding of how to evaluate the international environment, to identify cultural and market factors and risks, research market and competition trends in an international market. 


A comprehensive document that addresses all the issues detailed in the separate brief.

A professional-standard document of no more than 4000 words is required.


Assessment Task 3 – International Strategies

Date handed out:  Week 11

Date and time due: Week 14

Group or Individual: Groups of no more than 3 students.



This assessment asks students to demonstrate the knowledge and skills needed to develop marketing strategies for an overseas market, and to also communicate and negotiate with local advisors. 


Develop strategies to launch the product in the overseas market and present these for discussion with a student team in the target market. Maintain a personal journal detailing all steps in the process.




Assessment Matrix

Course Overview: Access Course Overview