BP223 - Bachelor of Communication (Public Relations)

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RMIT program code: BP223
Plan name: Bachelor of Communication (Public Relations)
Plan code: BP223
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 048666F

Contact details and related links


2017 Enrolment Program Structure

To graduate you must complete the following:

  Year One of Program
 
AND  Year Two of Program
 
AND  Year Three of Program
 
AND  (Contextual Studies: Approaches to Popular Culture
 
OR  Contextual Studies: Asian Media and Culture
 
OR  Contextual Studies: Cinema Studies
 
OR  Contextual Studies: Literary Studies
 
OR  Contextual Studies: Politics, Economies and Communication
 )
AND  School Options: Media and Communication
 

Program structure

The Bachelor of Communication (PR) combines studying a professional subject with a contextual studies specialisation and a choice of subjects taken from a range of School and University-wide electives. The program is designed so that you will develop critical and analytical skills, theoretical knowledge and research expertise with which to better understand and evaluate your own and others’ work.

Professional studies

You'll find out why and how organisations use PR and learn about professional protocols and ethics. Along the way, you’ll learn basic communication models, drawn from the social sciences and cultural studies, as well as research methods. You will build written and verbal communication skills using a variety of communication media, and hone your analytical skills to prepare you for leadership roles in the industry.

Contextual studies

You will study one of five contextual studies strands as part of your degree program. The five contextual studies strands are: Asian Media and Culture, Cinema Studies, Politics, Economics and Communication, Literary Studies or Approaches to Popular Culture.

Electives and Options

Throughout your degree, you will also have the chance to select a number of courses from a wide range of School Options and University electives depending on your particular career and personal interests.

You must complete a total of 288 credit points over the course of the degree in order to complete the program according to the outline below. This involves 48 credit points per semester involving a combination of the following types of courses:

- Core courses

- Contextual studies courses (courses to be completed from the same contextual studies stream throughout the program).

- School Options as listed

- University Student Electives as available

Note: All courses listed may not be available each semester

To access timetabling information please go to www.rmit.edu.au/students/sts

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Year One of Program

Complete the following Two (2) Core Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

PR Essentials: Concepts and Practice in Public Relations24COMM2689City Campus2899 (B223)
Contemporary PR Research24COMM2686City Campus2836 (B223)
AND

Complete two (2) courses in the first block of the Contextual Study area of your choice. Please refer to the list of Contextual Studies options and their courses, which can be found after the Year Three course list.

Contextual Studies courses
AND

Complete two (2) courses in the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document.

School Options courses
 
AND

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Year Two of Program

Complete the following Three (3) Core Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Influence and Impact in Public Relations24YesCOMM2687City Campus2897 (B223)
Communication Strategy and Planning12YesCOMM2143City Campus2894 (B223)
Communicating the Organisation24YesCOMM2685City Campus2835 (B223)
AND

Complete one (1) course in the second block of the Contextual Study area of your choice. Please refer to the list of Contextual Studies options and their courses, which can be found after the Year Three course list.

Contextual Studies courses
AND

Complete one (1) course in the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document.

School Options courses
AND

Select and Complete One (1) Course from:

University Elective
 
AND

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Year Three of Program

Complete the following Two (2) Core Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Professional PR Practice24YesCOMM2690City Campus2900 (B223)
Public Relations Campaigns24YesCOMM2691City Campus2839 (B223)
AND

Complete the only one (1) course in the last block of the Contextual Study area of your choice. Please refer to the list of Contextual Studies options and their courses, which can be found after the Year Three course list.

Contextual Studies courses
AND

Select and Complete One (1) Course from:

University Elective
AND

Complete two (2) course in the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document.

School Options courses
 
AND
(

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Contextual Studies: Approaches to Popular Culture

{

Year One:Select and Complete Two (2) of the following Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Pop Culture in Everyday Life12COMM2633City Campus2983 (B047)
Television Cultures12COMM1073City Campus2907 (B047)
Popular Cinema12COMM2632City Campus3165 (B221)
AND

Year Two: Select and Complete One (1) of the following Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Music in Popular Culture12COMM1081City Campus2968 (B047)
Exploring Asian Popular Culture12COMM2345City Campus2830 (B222)
Screening Politics and Economies12COMM2636City Campus3069 (B220)
AND

Year Three: Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

New Perspectives in Contemporary Popular Culture12YesCOMM2631City Campus3215 (B047)
 
OR

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Contextual Studies: Asian Media and Culture

{

Year One: Complete the following Two (2) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Modern Asia12COMM2138City Campus2890 (B222)
Mass Media in Asia12COMM1086City Campus2832 (B222)
AND

Year Two: Select and Complete One (1) of the following Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

New Media, New Asia12COMM2336City Campus2891 (B222)
Asian Cinemas12COMM1035City Campus3141 (B221)
Exploring Asian Popular Culture12COMM2345City Campus2830 (B222)
AND

Year Three: Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Sex, Politics & Social Change in Asia12YesCOMM2253City Campus2893 (B222)
}
 
OR

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Contextual Studies: Cinema Studies

{

Year One: Complete the following Two (2) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Introduction to Cinema Studies12COMM1031City Campus3144 (B221)
Popular Cinema12COMM2632City Campus3165 (B221)
AND

Year Two: Select and Complete One (1) of the following Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

True Lies : Documentary Studies12COMM1034City Campus3149 (B221)
Textual Crossings: Literary Adaptation12COMM2637City Campus2881 (B257)
Asian Cinemas12COMM1035City Campus3141 (B221)
Australian Cinema12COMM1033City Campus3149 (B221)
AND

Year Three: Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Histories of Film Theory12YesCOMM1036City Campus3143 (B221)
}
 
OR

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Contextual Studies: Literary Studies

{

Year One: Complete the following Two (2) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Textual Crossings: Literary Adaptation12COMM2637City Campus2881 (B257)
Reading Space and Place12COMM2635City Campus2826 (B257)
AND

Year Two: Select and Complete One (1) of the following Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Literary Realism to Post-Modernism12LANG1006City Campus2879 (B257)
Narrating the Self12COMM2638City Campus2824 (B257)
Reading Sex and Race12COMM2634City Campus2825 (B257)
AND

Year Three: Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Literature's Ethics12YesCOMM2630City Campus2880 (B257)
 
OR

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Contextual Studies: Politics, Economies and Communication

{

Year One: Complete the following Two (2) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Rhetorics & Politics of the Contemporary World12COMM2402City Campus3140 (B220)
Politics Communicated12COMM2409City Campus3068 (B220)
AND

Year Two: Select and Complete One (1) of the following Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Economies Communicated12COMM2408City Campus3134 (B220)
Screening Politics and Economies12COMM2636City Campus3069 (B220)
Global Political Economy12SOCU2112City Campus2682 (FF)2645 (FF)
AND

Year Three: Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Social Applications of Communication: A Political Economy of the Workplace12YesCOMM2407City Campus3141 (B220)
}
)
AND

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School Options: Media and Communication

Note: All courses listed may not be available each semester

School Options: Media and Communication

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Alternative Animation12COMM2213City Campus3010 (B203)2991 (B203)
Engaging the Mobile Environment12COMM2416City Campus3039 (W203)2993 (W203)
Introduction to Graphic Design12GRAP2175City Campus2953 (B115)2967 (B115)
Typography in Design12GRAP2277City Campus2955 (B115)
Short Story Writing12GRAP2317City Campus2827 (B257)
Media and Communication Internship12YesCOMM2639City Campus2889 (B222)2833 (B222)
Writing Angles: Popular and Professional12COMM2098City Campus2828 (B257)
Advertising Media12GRAP2369City Campus2757 (B219)
Creative Advertising12GRAP2311City Campus2820 (B219)2758 (E219)
Sound Design12COMM2305City Campus2987 (B309)2906 (B309)
DJs, Digital Rhythms and Dance Cultures12PERF2061City Campus2967 (B047)
The Spectacle of Music Video: From MTV to YouTube12PERF2062City Campus2908 (B047)
Broadcast Media12COMM2220City Campus3152 (B221)
Networked Media12COMM2219City Campus3148 (B221)
Interdisciplinary Communication Project12COMM2324City Campus2831 (B222)
Photojournalism12COMM2640City Campus3138 (B220)3067 (B220)
Features and Storytelling12COMM2641City Campus3135 (B220)3063 (B220)
Foundations of Public Relations12COMM1161City Campus2896 (B223)2837 (B223)
Issues, Risk and Crisis Communication12COMM2688City Campus2838 (B223)
Communicating Brand Narrative12COMM2684City Campus2895 (B223)
Managing a Communication Business12YesCOMM2337City Campus2898 (B223)
Game Studies12VART2496City Campus3619 (B214)
The Play Society12OART1037City Campus3007 (B214)
Writing for Videogames12COMM2244City Campus3008 (B214)
Independent Videogames12YesOART1036City Campus3017 (B214)3009 (B214)
Art After Videogames12YesVART2964City Campus3010 (B214)
Pop Culture in Everyday Life12COMM2633City Campus2983 (B047)
Music in Popular Culture12COMM1081City Campus2968 (B047)
Modern Asia12COMM2138City Campus2890 (B222)
New Media, New Asia12COMM2336City Campus2891 (B222)
Introduction to Cinema Studies12COMM1031City Campus3144 (B221)
True Lies : Documentary Studies12COMM1034City Campus3149 (B221)
Textual Crossings: Literary Adaptation12COMM2637City Campus2881 (B257)
Literary Realism to Post-Modernism12LANG1006City Campus2879 (B257)
Rhetorics & Politics of the Contemporary World12COMM2402City Campus3140 (B220)
Television Cultures12COMM1073City Campus2907 (B047)
Mass Media in Asia12COMM1086City Campus2832 (B222)
Exploring Asian Popular Culture12COMM2345City Campus2830 (B222)
Popular Cinema12COMM2632City Campus3165 (B221)
Asian Cinemas12COMM1035City Campus3141 (B221)
Australian Cinema12COMM1033City Campus3149 (B221)
Reading Space and Place12COMM2635City Campus2826 (B257)
Narrating the Self12COMM2638City Campus2824 (B257)
Reading Sex and Race12COMM2634City Campus2825 (B257)
Politics Communicated12COMM2409City Campus3068 (B220)
Economies Communicated12COMM2408City Campus3134 (B220)
Screening Politics and Economies12COMM2636City Campus3069 (B220)
 

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Contact details and related links

Program structure enquiries

ENROMENT INFORMATION SESSIONS 2017 - New students

 

International Students Main Enrolment

Date/Time: Wednesday 5 July 2017, 10:00am

Location: Building 5, Level 3, Room 1

 

International Students Late Enrolment

Late arriving students, please contact publicrelations@rmit.edu.au or visit the School reception desk at Building 9, Level 4 for assistance.

 

Enquiries: Email publicrelations@rmit.edu.au

Program Administration Office
School of Media and Communication
Building 9, Level 5
 

Program Manager: Dr Jenny Robinson,  jenny.robinson@rmit.edu.au

Program Structure Queries:

First Year Advisor:       Sandy Watson, sandy.watson@mit.edu.au  

Second Year Advisor:  Justin Rogers, justin.rogers2@rmit.edu.au

Third Year Advisor:      Phlippa Brear, philippa.brear@rmit.edu.au

 

Timetabling

The majority of Higher Education programs use the Student Timetabling System (STS). Go to the Student Timetabling System web page to access timetabling information.

If your program is taught by a Vocational Education (VE) school then please go to the Vocational Education timetabling website.

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

Student Electives

University Electives are available to Undergraduate students, and in selected Postgraduate programs.

Information about University Elective courses at RMIT is available on the University Electives web site.

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