MC197 - Master of Marketing

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RMIT program code: MC197
Plan name: Master of Marketing
Plan code: MC197EXE15
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 077512F

Contact details and related links


2018 Enrolment Program Structure

To graduate you must complete the following:

  This program consists of One Hundred NinetyTwo credit points
 

The  Master of Marketing consists of 192 credit points. Students enrolled in the MC197EXE15 plan will be exempt from the four (4) enabling courses and are required to complete the remaining courses as listed in stages A, B and C  of the program structure. 

 

Information about postgraduate elective courses is available on the Electives web page.

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This program consists of One Hundred NinetyTwo credit points

Please do not enrol into the Business Enabling courses as you will receive credit for these four courses.

 

{

Students admitted to this program plan will be exempted form the following Four (4) Business Enabling Courses on the basis of prior studies as detailed in the Articulation and Pathways section of the program guide:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Management 1 - Managing People12BUSM1162City Campus10831109
Business and Government in the Global Context12BUSM3886City Campus11181119
Global Business and Social Technology: A Case Study Approach12YesISYS1028City Campus22152168
Accounting for Management Decisions12ACCT2127City Campus22112278
AND

Stage A - Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Marketing Management12MKTG1100City Campus21212101
Consumer Behaviour12YesMKTG1101City Campus21232103
Marketing Communication Strategy12YesMKTG1103City Campus21242104
Marketing Research12YesMKTG1104City Campus21252107
AND

Stage B - Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Strategic Marketing12YesMKTG1215City Campus21292110
AND

Select and Complete Three (3) Courses from the following:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation12YesMKTG1311City Campus2117
Interactive Marketing12YesMKTG1105City Campus2108
Services Marketing12YesMKTG1112City Campus2126
Brand Strategy12YesMKTG1126City Campus2127
Social Marketing12YesMKTG1127City Campus2128
Business and Network Marketing12YesMKTG1209City Campus2109
International Marketing12YesBUSM1588City Campus2068
The Strategic Value of Design12YesMKTG1341City Campus2118
Customer Experience Design12YesMKTG1373City Campus2120
AND

Stage C - Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Business Research Design12YesBUSM4448City Campus2030
2334 (ONL)
2003
2301 (ONL)
AND

Select and Complete Three (3) Courses from the following:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation12YesMKTG1311City Campus2117
Interactive Marketing12YesMKTG1105City Campus2108
Services Marketing12YesMKTG1112City Campus2126
Brand Strategy12YesMKTG1126City Campus2127
Social Marketing12YesMKTG1127City Campus2128
Business and Network Marketing12YesMKTG1209City Campus2109
International Marketing12YesBUSM1588City Campus2068
The Strategic Value of Design12YesMKTG1341City Campus2118
Customer Experience Design12YesMKTG1373City Campus2120
}
OR
{

Select and Complete One (1) Course from the following:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation12YesMKTG1311City Campus2117
Interactive Marketing12YesMKTG1105City Campus2108
Services Marketing12YesMKTG1112City Campus2126
Brand Strategy12YesMKTG1126City Campus2127
Social Marketing12YesMKTG1127City Campus2128
Business and Network Marketing12YesMKTG1209City Campus2109
International Marketing12YesBUSM1588City Campus2068
The Strategic Value of Design12YesMKTG1341City Campus2118
Customer Experience Design12YesMKTG1373City Campus2120
AND

Select and Complete Two (2) Courses from:

University Postgrad Elective
}
 

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Contact details and related links

Program structure enquiries

Contact Details

Business Central via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Central, Building 80, Level 7, 445 Swanston Street.

 

Enrolment Load

The maximum standard enrolment load per semester is 48 credit points. You will only be permitted to exceed the standard approved program enrolment load if it is your final semester.

 

Credit

Students admitted to this program plan will be exempted from the four (4) Business Enabling Courses on the basis of prior studies as detailed in the Articulation and Pathways section of the Program Guide.

 

If you have previous learning or experience, you can apply for credit toward your RMIT program. Please read the information provided on the Apply for Credit web page.

 

Timetabling

Please go to the Class timetables web page to access timetabling information.

 

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

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