MC197 - Master of Marketing

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RMIT program code: MC197
Plan name: Master of Marketing
Plan code: MC197EXE15
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 077512F

Contact details and related links


2017 Enrolment Program Structure

To graduate you must complete the following:

  This program consists of One Hundred NinetyTwo credit points
 

The  Master of Marketing consists of 192 credit units as listed in the stages A, B, C  and D of the program structure. 

 

Information about postgraduate elective courses is available on the Electives web page.

 

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This program consists of One Hundred NinetyTwo credit points

{

Students admitted to this program plan will be exempted form the following Four (4) Business Enabling Courses on the basis of prior studies as detailed in the Articulation and Pathways section of the program guide:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Management 1 - Managing People12BUSM1162City Campus23602317
Business and Government in the Global Context12BUSM3886City Campus23712329
Global Business and Social Technology: A Case Study Approach12YesISYS1028City Campus19631904
Accounting for Management Decisions12YesACCT2127City Campus18541793
AND

Stage A - Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Marketing Management12MKTG1100City Campus22982252
Consumer Behaviour12YesMKTG1101City Campus22992253
Marketing Communication Strategy12YesMKTG1103City Campus23002254
Marketing Research12YesMKTG1104City Campus23012255
AND

Stage B - Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Strategic Marketing12YesMKTG1215City Campus23052259
AND

Select and Complete Three (3) Courses from the following:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation12YesMKTG1311City Campus2262
Interactive Marketing12YesMKTG1105City Campus2256
Services Marketing12YesMKTG1112City Campus2302
Brand Strategy12YesMKTG1126City Campus23032257
Social Marketing12YesMKTG1127City Campus2304
Business and Network Marketing12YesMKTG1209City Campus2258
International Marketing12YesBUSM1588City Campus2175
The Strategic Value of Design12YesMKTG1341City Campus2263
Customer Experience Design12YesMKTG1373City Campus2264
AND

Stage C - Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Business Research Design12YesBUSM4448City Campus1832
1833 (ONL)
1775
1776 (ONL)
AND

Select and Complete Three (3) Courses from the following:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation12YesMKTG1311City Campus2262
Interactive Marketing12YesMKTG1105City Campus2256
Services Marketing12YesMKTG1112City Campus2302
Brand Strategy12YesMKTG1126City Campus23032257
Social Marketing12YesMKTG1127City Campus2304
Business and Network Marketing12YesMKTG1209City Campus2258
International Marketing12YesBUSM1588City Campus2175
The Strategic Value of Design12YesMKTG1341City Campus2263
Customer Experience Design12YesMKTG1373City Campus2264
}
OR
{

Select and Complete One (1) Course from the following:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation12YesMKTG1311City Campus2262
Interactive Marketing12YesMKTG1105City Campus2256
Services Marketing12YesMKTG1112City Campus2302
Brand Strategy12YesMKTG1126City Campus23032257
Social Marketing12YesMKTG1127City Campus2304
Business and Network Marketing12YesMKTG1209City Campus2258
International Marketing12YesBUSM1588City Campus2175
The Strategic Value of Design12YesMKTG1341City Campus2263
Customer Experience Design12YesMKTG1373City Campus2264
AND

Select and Complete Two (2) Courses from:

University Postgrad Elective
}
 

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Contact details and related links

Program structure enquiries

The maximum standard enrolment load per semester is 48 credit points. You will only be permitted to exceed the standard approved program enrolment load if it is your final semester.

Enrolment and Credit Advice

If you are a commencing student and need enrolment advice or require Credit transfer and recognition of prior learning advice from prior studies, contact Business Central.

Timetabling

The majority of Higher Education programs use the Student Timetabling System (STS). Go to the Student Timetabling System web page to access timetabling information.

If your program is taught by a Vocational Education (VE) school then please go to the Vocational Education timetabling website.

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

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