MC197 - Master of Marketing

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RMIT program code: MC197
Plan name: Master of Marketing
Plan code: MC197EXE15
Campus: City Campus
Credit points per semester:
Full time: 48
Part time: 24
CRICOS code: 077512F

Contact details and related links


2019 Enrolment Program Structure

To graduate you must complete the following:

  This program consists of One Hundred NinetyTwo credit points
 

The Master of Marketing degree requires the completion of 192 credit points (CP) comprising of the following:

  • 4 Business Enabling courses (48 CP) Please do not enrol into the Business Enabling courses as you will receive exemptions for these four courses
  • 4 Marketing compulsory courses (48 CP)
  • 2 Capstone Courses (24 CP)
  • 6 Elective courses (maximum of 2 University Postgraduate electives) (72 CP)

Information about University Postgraduate elective courses is available on the University Electives web page

 

Capstone Courses

Capstone Courses are compulsory courses designed to consolidate the learning undertaken throughout the program and should generally be taken in your final year/semester of study.  Applications for credit transfer or recognition of prior learning will not be accepted for these courses.

The capstone courses for this program are:

 

Course Requisite

The course MKTG1215 Strategic Marketing has enforced requisites which are listed below. The following four courses must be completed prior to enrolling into MKTG 1215 Strategic Marketing:

  • MKTG1100 - Marketing Management
  • MKTG1101 - Consumer Behaviour
  • MKTG1103 - Marketing Communication Strategy
  • MKTG1104 - Marketing Research

For more information about course requisites, please visit the Course Requisites webpage.

 

Accreditation Information

For further information regarding external accreditation and industry links related to this program, please click here.

For a list of the required courses you must complete in order to benefit from accreditation for the Professional Body related to your program, please click here.
 

 

Global Intensives, Student Exchange, and Cross-campus Study

As part of your elective choices, you may want to consider enriching your student experience by undertaking global study and work as part of your RMIT program. Please visit the Global Study and Work webpage for more information. International study and work opportunities at RMIT include:

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This program consists of One Hundred NinetyTwo credit points

Please do not enrol into the Business Enabling courses as you will receive exemptions for these four courses.

 

{

Students admitted to this program plan will be exempted form the following Four (4) Business Enabling Courses on the basis of prior studies as detailed in the Articulation and Pathways section of the program guide:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Management 1 - Managing People12BUSM1162City Campus19851964
Business and Government in the Global Context12BUSM3886City Campus20201981
Global Business and Social Technology: A Case Study Approach12YesISYS1028City Campus18071872
Accounting for Management Decisions12ACCT2127City Campus17821701
AND

Stage A - Complete the following Four (4) Courses:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Marketing Management12MKTG1100City Campus18761789
Consumer Behaviour12YesMKTG1101City Campus18791791
Marketing Communication Strategy12YesMKTG1103City Campus18811794
Marketing Research12YesMKTG1104City Campus18851796
AND

Stage B - Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Strategic Marketing12YesMKTG1215City Campus19441858
AND

Select and Complete Three (3) Courses from the following:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation12YesMKTG1311City Campus1805
Interactive Marketing12YesMKTG1105City Campus1799
Services Marketing12YesMKTG1112City Campus1887
Brand Strategy12YesMKTG1126City Campus1943
Social Marketing12YesMKTG1127City Campus1893
Business and Network Marketing12YesMKTG1209City Campus1801
International Marketing12YesBUSM1588City Campus1760
Customer Experience Design12YesMKTG1373City Campus1814
AND

Stage C - Complete the following One (1) Course:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Business Research Design12YesBUSM4448City Campus1799 (MBA)
1810
1811 (ONL)
1725
1726 (MBA)
1727 (ONL)
AND

Select and Complete Three (3) Courses from the following:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation12YesMKTG1311City Campus1805
Interactive Marketing12YesMKTG1105City Campus1799
Services Marketing12YesMKTG1112City Campus1887
Brand Strategy12YesMKTG1126City Campus1943
Social Marketing12YesMKTG1127City Campus1893
Business and Network Marketing12YesMKTG1209City Campus1801
International Marketing12YesBUSM1588City Campus1760
Customer Experience Design12YesMKTG1373City Campus1814
}
OR
{

Select and Complete One (1) Course from the following:

Course Title

Credit Points

Prereqs/ Coreqs

Course Code

Campus

Semester 1 Class

Semester 2 Class

Product Innovation12YesMKTG1311City Campus1805
Interactive Marketing12YesMKTG1105City Campus1799
Services Marketing12YesMKTG1112City Campus1887
Brand Strategy12YesMKTG1126City Campus1943
Social Marketing12YesMKTG1127City Campus1893
Business and Network Marketing12YesMKTG1209City Campus1801
International Marketing12YesBUSM1588City Campus1760
Customer Experience Design12YesMKTG1373City Campus1814
AND

Select and Complete Two (2) Courses from:

University Postgrad Elective
}
 

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Contact details and related links

Program structure enquiries

Contact Details

Business Connect via RMIT Connect or Text BC80 to 0477 444 555 to join the queue at Business Connect, Building 80, Level 7, 445 Swanston Street.

 

Enrolment Load

The maximum standard enrolment load per semester is 48 credit points.

 

Overloading

You will only be permitted to overload by a maximum of 12 credit points in the final semester of your program

 

Credit and Pathways

If you have previous learning or experience, you can apply for credit or recognition of prior learning towards your RMIT program. Please read the information provided on the Apply for Credit web page.

Timetabling

Please go to the Class timetables web page to access timetabling information.

 

Material fees

Some courses and programs have material fees (fees for field trips, goods or services) associated with them. In most cases these charges are not compulsory, but are levied by the teaching school for materials they purchase on your behalf for use in your studies. Go to the Material Fees web page to check the material fees for your program and courses.

Enrolment

For more information about enrolment at RMIT University, please go to the Enrolment home page.

*Semester 1 classes generally commence in February and Semester 2 classes generally commence in July. Please contact your school for more information about specific class start days.

Policies

For more information about other RMIT University policies, please go to the Policies web site.

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