BP219 - Bachelor of Communication (Advertising)

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Plan: BP219P9 - Bachelor of Communication (Advertising)
Campus: City Campus

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure
Program transition plan

Approach to learning and assessment

In tutorials and laboratories, you will have the opportunity to develop problem-solving and analytical skills and you will be challenged to seek out new and unexpected solutions to advertising opportunities. Working as individuals or in teams you will initiate, plan, create and produce effective advertising campaigns that generate attention to brands and products, build an emotional bond with consumers, and develop the knowledge and skills to critically appraise and evaluate these executions. Elements of this program may be delivered face-to-face, online or a mix of both.

Lectures explore the more theoretical aspects of advertising: advertising principles, regulations, structures and responsibilities, media choice, branding theory, the influence of the past on contemporary advertising, the impact of globalisation and technology, and the ongoing social and ethical debates and dilemmas that surround advertising practice. Seminars will focus on recent industry developments and examine the wider issues involved in creating and managing advertising. You will develop an understanding of how target markets, budgets, production, consumer research, media selection and the various stakeholders impact on and influence advertising outcomes.

In studios, learning emerges through making: an investigative and creative process driven by research, exploration and experimentation, critique and reflection.

RMIT Advice

If you have a disability, long-term illness and/or mental health condition or are the primary carer of individuals with a disability it is possible to have adjustments arranged and negotiated to vary aspects of the learning or assessment methods. You can contact the Program Manager or the Equitable Learning Services if you would like to find out more.

Recognition of Prior Learning (RPL)
If you have already developed areas of skill and knowledge included in this program (for example, through prior studies or work experience), you can apply for credit once you have enrolled in this program. There is information on the RMIT University website about how to apply for Recognition of Prior Learning (RPL) https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

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Work integrated learning

RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice. As a student enrolled in this RMIT University program you will:

  • undertake and be assessed on structured activities that allow you to learn, apply and demonstrate your professional or vocational practice;
  • interact with industry and community when undertaking these activities;
  • complete these activities in real work contexts or situations;
    and in addition:
  • these interactions and the work contexts provide distinctive sources of feedback to you to assist your learning.

Any or all of these aspects of a WIL experience may be simulated in a workplace environment.

The WIL nominated course for the program is:

  • COMM2662 Advertising Industry Practice (24cp)

In this course, you will have the opportunity to work in teams you will develop a series of industry briefed campaigns and/or global competitions from concept development through to execution.

In the case where a placement ends early, please refer to the WIL Procedure

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Program Structure

To graduate you must complete the following. Please note, all courses may not be available each semester.
 

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Year One of Program

Complete the following Four (4) Core Courses:

Course Title

Credit Points

Course Code

Campus

Advertising Foundations 24 COMM2661 City Campus
Creative Advertising 12 GRAP2311 City Campus
Advertising Campaign Strategy 24 COMM2659 City Campus
Advertising Media 12 GRAP2369 City Campus
AND
Complete One (1) Course from the Minor Streams. The list of Minor Streams can be found after the Year Three course list.
AND
Select and Complete One (1) Course from the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document.
 
AND

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Year Two of Program

Complete the following Three (3) Core Courses:

Course Title

Credit Points

Course Code

Campus

Art Direction 12 GRAP2315 City Campus
Copywriting 12 GRAP2319 City Campus
Advertising Industry Practice 24 COMM2662 City Campus
AND
Complete Two (2) Courses from the Minor Streams. If you are completing a single Minor Stream, this course must be from the same Minor Stream taken in Year One. The list of Minor Streams can be found after the Year Three course list.
AND
Select and Complete One (1) Course from the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document.
AND
Select and Complete One (1) Course from:
University Elective
 
AND

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Year Three of Program

Complete the following Three (3) Courses:

Course Title

Credit Points

Course Code

Campus

Advanced Creative Advertising 24 COMM2664 City Campus
Advertising Capstone 24 COMM2660 City Campus
People and Data 12 COMM2868 City Campus
AND
Complete One (1) Course from the Minor Streams. If you are completing a single Minor Stream, you must select the capstone course from the same Minor Stream taken in Years One & Two. The list of Minor Streams can be found after the Year Three course list.
AND
Select and Complete One (1) Course from the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document.
AND
Select and Complete One (1) Course from:
University Elective
 
AND
(

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Minor: Approaches to Popular Culture

Select and Complete Three (3) of the following Courses:

Course Title

Credit Points

Course Code

Campus

Pop Culture in Everyday Life 12 COMM2633 City Campus
TV and Screen Cultures 12 COMM1073 City Campus
Music in Popular Culture 12 COMM1081 City Campus
Speculative Futures 12 COMM2874 City Campus
AND
Complete the following One (1) Course:

Course Title

Credit Points

Course Code

Campus

Popular Culture Now 12 COMM2631 City Campus
 
OR

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Minor: Asian Media and Culture

Select and Complete Three (3) of the following Courses:

Course Title

Credit Points

Course Code

Campus

Contemporary Asian Modernities 12 COMM2878 City Campus
Asian Media and Communication 12 COMM2871 City Campus
Asian Mobilities: Practices, Experiences and Impacts 12 COMM2873 City Campus
Exploring Asian Popular Culture 12 COMM2345 City Campus
AND
Complete the following One (1) Course:

Course Title

Credit Points

Course Code

Campus

Sex, Politics & Social Change in Asia 12 COMM2253 City Campus
 
OR

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Minor: Cinema Studies

Select and Complete Three (3) of the following Courses:

Course Title

Credit Points

Course Code

Campus

Introduction to Cinema Studies 12 COMM1031 City Campus
Film Criticism: From Early Cinema to the Digital Age 12 COMM2880 City Campus
Cinema and Nation 12 COMM2876 City Campus
Beyond the Frame: Technologies, Industries and Audiences 12 COMM2875 City Campus
AND
Complete the following One (1) Course:

Course Title

Credit Points

Course Code

Campus

Uses of Film Theory 12 COMM1036 City Campus
 
OR

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Minor: Literary Studies

Select and Complete Three (3) of the following Courses:

Course Title

Credit Points

Course Code

Campus

Literature and Decolonisation 12 LANG1375 City Campus
Reading Space and Place 12 COMM2635 City Campus
Literary Environments 12 LANG1374 City Campus
Narrating the Self 12 COMM2638 City Campus
AND
Complete the following One (1) Course:

Course Title

Credit Points

Course Code

Campus

Literature's Ethics 12 COMM2630 City Campus
 
OR

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Minor: Contemporary Politics and Communication

Select and Complete Three (3) of the following Courses:

Course Title

Credit Points

Course Code

Campus

Rhetorics & Politics of the Contemporary World 12 COMM2402 City Campus
Politics and Communication 12 COMM2409 City Campus
Changing Economies and Communication 12 COMM2408 City Campus
Screening Politics and Technologies 12 COMM2636 City Campus
AND
Complete the following One (1) Course:

Course Title

Credit Points

Course Code

Campus

Work, Politics and Technology 12 COMM2407 City Campus
)
AND

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School Options

School Options:

Course Title

Credit Points

Course Code

Campus

Advertising Media 12 GRAP2369 City Campus
Asian Media and Communication 12 COMM2871 City Campus
Asian Mobilities: Practices, Experiences and Impacts 12 COMM2873 City Campus
Exploring Asian Popular Culture 12 COMM2345 City Campus
Beyond the Frame: Technologies, Industries and Audiences 12 COMM2875 City Campus
Creating a Communication Business 12 COMM2337 City Campus
Changing Economies and Communication 12 COMM2408 City Campus
Cinema and Nation 12 COMM2876 City Campus
Client Management 12 COMM2333 City Campus
Communicating Brand Narrative 12 COMM2684 City Campus
Communicating the Environment 12 COMM2877 City Campus
Contemporary Australian Writing 12 COMM2392 City Campus
Contemporary Asian Modernities 12 COMM2878 City Campus
Creative Advertising 12 GRAP2311 City Campus
DJs, Digital Rhythms and Dance Cultures 12 PERF2061 City Campus
Fact Checking and Verification 12 COMM2803 City Campus
Feminist and Queer Perspectives 12 COMM2879 City Campus
Film Criticism: From Early Cinema to the Digital Age 12 COMM2880 City Campus
Film Genre 12 COMM2881 City Campus
Foundations of Public Relations 12 COMM1161 City Campus
General News Reporting 12 COMM2148 City Campus
Interdisciplinary Communication Project 12 COMM2324 City Campus
Introduction to Advertising 12 MKTG1208 City Campus
Introduction to Cinema Studies 12 COMM1031 City Campus
Literary Environments 12 LANG1374 City Campus
Literature and Decolonisation 12 LANG1375 City Campus
Live Media 12 COMM2220 City Campus
Media and Communication Internship 12 COMM2639 City Campus
Music in Popular Culture 12 COMM1081 City Campus
Narrating the Self 12 COMM2638 City Campus
Networked Media 12 COMM2219 City Campus
People and Data 12 COMM2868 City Campus
Persuasive Communication 12 COMM2112 City Campus
Photojournalism 12 COMM2640 City Campus
Playful Media and Everyday Creativities 12 COMM2869 City Campus
Podcasting 12 COMM2870 City Campus
Politics and Communication 12 COMM2409 City Campus
Pop Culture in Everyday Life 12 COMM2633 City Campus
Professional Writing 12 COMM2147 City Campus
Reading Space and Place 12 COMM2635 City Campus
Rhetorics & Politics of the Contemporary World 12 COMM2402 City Campus
Screening Politics and Technologies 12 COMM2636 City Campus
Social Media Communication 12 COMM2872 City Campus
Speculative Futures 12 COMM2874 City Campus
Understanding Sports Media 12 COMM2325 City Campus
Storytelling 12 GRAP2317 City Campus
The Spectacle of Music Video: From MTV to YouTube 12 PERF2062 City Campus
TV and Screen Cultures 12 COMM1073 City Campus
Wicked problems: innovative solutions 12 SOCU2276 City Campus
 

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Program transition plan

Transition advice for students:

MINORS

In 2022, the School of Media and Communication will convert the contextual stream courses in the undergraduate programs into Minors.  You must either complete 48 credit points in the same Minor Stream including the Minor capstone or undertake Four (4) courses (48cp) from across the Minor Streams (no Capstone).

If you are an existing student, the courses you have completed as contextual courses will be credited to the Minors requirement. 

By completing four courses (48 credit points) including the Minor capstone* in a single Minor, that Minor will be recognised on your transcript.

*Minor Capstone courses have pre-requisites. 

To be eligible to undertake a third-year Minor capstone course you must have completed:

  • 36 credit points from the same Minor OR 
  • 36 credit points from the mapped Contextual Stream OR
  • a combination of 36 credit points from the same Minor and the mapped Contextual Stream 

School of Media and Communication Minors Transition Map - same or equivalent courses

CONTEXTUAL STREAM:
Approaches to Popular Culture
MINOR:
Approaches to Popular Culture
offered from Semester 1 2022
COMM2633 Popular Culture in Everyday Life
COMM1073 Television Cultures
COMM2632 Popular Cinema
COMM1081 Music in Popular Culture
COMM2636 Screen Politics & Economies
COMM2345 Exploring Asian Pop. Culture
COMM2633 Popular Culture in Everyday Life
COMM1073 TV and Screen Cultures
COMM1081 Music in Popular Culture
COMM2874 Speculative Futures
Contextual Capstone Minor Capstone
COMM2631 New Perspectives in Contemporary Pop Culture* COMM2631 Popular Culture Now*

 

CONTEXTUAL STREAM:
Asian Media and Culture
MINOR:
Asian Media and Culture
offered from Semester 1 2022
COMM2138 Modern Asia
COMM1086 Mass Media in Asia
COMM2336 New Media, New Asia
COMM2345 Exploring Asian Popular  Culture
COMM1035 Asian Cinemas
COMM2878 Contemporary Asian Modernities
COMM2871 Asian Media and Communication
COMM2873 Asian Mobilities: Practices, Experiences and Impacts
COMM2345 Exploring Asian Popular Culture
Contextual Capstone Minor Capstone
COMM2253 Sex, Politics & Social Changes in Asia* COMM2253 Sex, Politics & Social Change in Asia*

 

CONTEXTUAL STREAM:
Cinema Studies
MINOR:
Cinema Studies
offered from Semester 1 2022
COMM1031 Introduction to Cinema Studies
COMM2632 Popular Cinema
COMM1034 True Lies: Doco Studies
COMM2637 Textual Crossings
COMM1033 Australian Cinema
COMM1035 Asian Cinemas                                                                      
COMM1031 Introduction to Cinema Studies
COMM2880 Film Criticism: From Early Cinema to the Digital Age
COMM2876 Cinema and Nation
COMM2875 Beyond the Frame: Technologies, Industries and Audiences
Contextual Capstone Minor Capstone
COMM1036 Histories of Film Theory* COMM1036 Uses of Film Theory*

 

CONTEXTUAL STREAM:
Literary Studies
MINOR:
Literary Studies
offered from Semester 1 2022
COMM2637 Textual Crossings
COMM2635 Reading Space and Place
LANG1006 Literary Realism to Postmodernism
COMM2638 Narrating the Self
COMM2634 Reading Sex and Race
LANG1375 Literature and Decolonisation
COMM2635 Reading Space and Place
LANG1374 Literary Environments
COMM2638 Narrating the Self
Contextual Capstone Minor Capstone
COMM2630 Literature's Ethics* COMM2630 Literature's Ethics*

 

CONTEXTUAL STREAM:
Politics, Economies & Communication
MINOR:
Contemporary Politics and Communication
offered from Semester 1 2022
COMM2402 Rhetorics & Politics of the Contemporary World
COMM2409 Politics Communicated
COMM2408 Economies Communicated COMM2636 Screening Politics & Economies
SOCU2112 Global Political Economy                                                                                                                                     
COMM2402 Rhetorics & Politics of the Contemporary World
COMM2409 Politics & Communication
COMM2408 Changing Economies & Communication
COMM2636 Screening Politics
& Technologies
Contextual Capstone Minor Capstone
COMM2407 Social Applications of Communication: A Political Economy of the Workplace* COMM2407 Work, Politics & Technology*                                              

SCHOOL OPTIONS

The school options courses have been updated for 2022.

It is strongly recommended that if you have successfully completed any of the courses listed below, do not select the replacement 2022 course due to crossover in content and approach. 

Pre 2022 offered from Semester 1 2022
COMM2138 Modern Asia (12cp) COMM2878 Contemporary Asian Modernities (12cp)
COMM1086 Mass Media in Asia (12cp) COMM2871 Asian Media and Communication (12cp)
COMM2637 Textual Crossings: Literary Adaptation
(12cp)
LANG1374 Literary Environments (12cp)
LANG1006 Literary Realism to Post-Modernism (12cp) LANG1375 Literature and Decolonisation (12cp)
COMM2634 Reading Sex and Race (12cp) COMM2879 Feminist and Queer Perspectives (12cp)
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