BP222 - Bachelor of Communication (Professional Communication)

Plan: BP222OSHK - Bachelor of Communication (Professional Communication)
Campus: Hong Kong Management Associatn

Learning outcomes

Statement of capabilities

The Professional Communication Program provides a combination of practical training in communication and media with in-depth study of a number of selected areas. You build on a general set of foundations skills in three professional disciplines with a post-foundation specialisation in one or two of:

• Broadcast, Print Journalism
• Public Relations
• Radio, Television or Integrated Media production

 

You also complete a sequence of courses within a secondary major, gaining a deeper understanding in one of the following areas of:

• Asian Media and Culture
• Cinema Studies
• Communication, Business and Politics
• Literature and Philosophy

This combination of general overview and in-depth engagement equips graduates with the following capabilities:

• To situate your communication practice in a global setting.
• To enact critical and creative approaches in analysing problems and in applying communications solutions.
• To apply communication practices within a social, political and economic context and which demonstrate knowledge of ethical implications.
• To implement the skills of research and analysis within a professional and academic framework.
• To demonstrate the practical skills required in one or more fields of professional practice within the communication industries.
• To demonstrate the analytical skills required of undergraduate study in the fields of communication and media.

 

 

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