BP327 - Bachelor of Fashion (Enterprise)

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Plan: BP327 - Bachelor of Fashion (Enterprise)
Campus: Brunswick Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Bachelor of Fashion (Enterprise)
Award abbreviation: BFash(Ent)
Total credit points: 288
Career: UGRD
Duration: 3 years full-time
Location: Onshore, Brunswick Campus
Owning school: Fashion & Textiles (350H)
Owning school URL: www.rmit.edu.au/about/schools-colleges/fashion-and-textiles
ASCED code: 080301
CRICOS code: 0100708

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Purpose of the Program

The Bachelor of Fashion (Enterprise) offers you a focused, progressive program which is designed to develop the relevant management skills required to lead contemporary fashion enterprises. It provides specialised skills within the broad field of fashion enterprise and a deeper understanding of fashion retail management, fashion marketing management and fashion product management.

The program aims to develop you as a fashion enterprise professional who will have the skills, insights and mindset to succeed in the dynamic and demanding global fashion industry.

The program is offered on campus in a face-to-face mode of delivery. You will experience a variety of interactive learning and teaching approaches, both face to face and online, that include: work integrated learning (WIL) opportunities; problem-based learning; case-study methods; fashion business simulations; and global mobility opportunities.

This program builds the skills, knowledge and your ability to apply these in the workplace of a large, medium or small global fashion enterprise. Academic and employability capabilities such as: independent learning; critical and creative thinking; task and deadline management; reflective practice and research skills are focused upon, given that industry research has deemed that these are some of the primary requisites for an entry-level position within the global fashion industry.

A capstone experience is provided in BUSM4797 Fashion Enterprise Project Launch. In this course, you will integrate and synthesise your knowledge, connect theory to practice and demonstrate your holistic achievement of the program learning outcomes. This is a self-directed project of your own choice during which you will benefit from the mentorship of teachers and industry professionals.

On successful completion of the program you have opportunities to enter into a variety of professional roles within the global Fashion and Textiles industry, in areas such as product management, distribution, buying, marketing, retail, and digital analysis and promotion across the diverse sectors of entrepreneurial fashion practice, niche fashion areas, emerging markets and techniques across the fashion industry. There are also opportunities to begin your own start-up enterprise or pursue further studies at postgraduate level.

The program also provides opportunities for you to undertake Global study tours and/or exchange programs. Upon successful completion of this program, you may also be eligible to undertake further studies in related programs at RMIT University.

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Articulation and pathways

Graduates of AD013 Associate Degree in Fashion and Textile Merchandising who are successful in gaining entry into this program will be eligible for 144 credit points of exemptions (equivalent to 1.5 years full-time study). 

If you have already developed areas of skill and knowledge included in this program (for example, through prior studies or work experience), you can apply for credit once you have enrolled in this program.

Upon your successful completion of this program, you will be eligible to undertake further study in GD203 Graduate Diploma of Fashion (Entrepreneurship) and MC213 Master of Fashion (Entrepreneurship), subject to each programs entry requirements. Students who continue into MC213 Master of Fashion (Entrepreneurship) will be eligible for 48 credit points of exemption (equivalent to one semester).

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Entrance requirements

You must have successfully completed an Australian Year 12 (or equivalent senior secondary school) qualification. For equivalents to Australian academic entry requirements, see the Country equivalents web page.


Victorian Certificate of Education (VCE) units 3 and 4: a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.

English Language requirements

A minimum IELTS (Academic module) overall score of 6.5, with no band less than 6.0 or equivalent. For equivalents to English language requirements, see the English requirements web page.

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External accreditation and industry links

The Bachelor of Fashion (Enterprise) has strong professional industry links with a wide range of organisations and associations including the peak industry body the Australian Fashion Council (AFC) https://ausfashioncouncil.com/

There are currently no professional bodies that recognise or accredit programs in fashion business enterprise, merchandising or fashion business management, however the School of Fashion and Textiles has many close links with industry, which take on a variety of forms. The program is taught by academics who have strong industry relationships and current professional experience and employment in the fashion industry. In addition, we collaborate with industry and community partners in a range of activities including partnered projects, placements, virtual studios and case studies to ensure you are immersed in current industry professional practices, techniques and strategies. 

This program has an Industry Advisory Committee (IAC). Membership is diverse and drawn from external industry and professional institutions. These committees help inform program development and ensure that program content and student learning outcomes remain closely aligned with the needs of future employers. In addition, academic staff maintain connections with industry to develop and deliver work integrated learning experiences as well as offer advice on professional careers.

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services 

RMIT Library provides extensive resources, services and study spaces. All RMIT students have access to scholarly resources including course related material, books, e-books, journals and databases.    

Computers and printers are available at every Library. You can access the Internet and Library e-resources. You can also access the RMIT University wireless network in the Library.  
Contact Ask the Library for information on Library resources and services: http://www.rmit.edu.au/library.  Study support is available for assistance with assignment preparation, academic writing, information literacy, referencing, maths and study skills. 

Online learning tools and content 

As a student in this program you may access online learning tools and content for your program and associated courses from the student portal, myRMIT http://www.rmit.edu.au/myrmit. 

Services available to you as a student at RMIT University 

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals. Services are available face to face and online assisting with: 

  • transition to tertiary study and learning 
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant 
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning 
  • career development and employment 
  • living and wellbeing (including advice on health, housing and financial matters) 
  • opportunities for scholarships, leadership and study abroad 
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance. 

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students. You can find more information at https://www.rmit.edu.au/students 

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