BP354 - Bachelor of Professional Communication
Plan: BP354 - Bachelor of Professional Communication
Campus: City Campus
Program delivery and structure
Approach to learning and assessmentWork integrated learningProgram structure
Approach to learning and assessment
The teaching approach in this program is designed to foster your development as an independent learner so that you will be able to extend your capabilities once you graduate. Courses are primary undertaken on campus, and are delivered via lectorial, seminar, tutorial, workshop, practical session, site visit, the provision of online materials and activities or work placement. You will be expected to complete all prescribed out-of-class learning activities in preparation for scheduled face-to-face and online classes and encouraged to extend your learning through additional recommended readings and online activities.
Courses in the program use a combination of face-to-face, online, and self directed learning. Course materials such as learning activities, learning resources and assessment details are provided through RMIT's Learning Management System; Canvas.
If you choose the Digital Communication and/or the Public Relations major, you will undertake an industry internship. This will provide you with an environment to demonstrate critical thinking and problem-solving skills as well as your communication skills and knowledge in applied, experiential settings. Completing the practical side of the internship as well as the academic assessment will require you to draw on and apply knowledge, and skills developed through your RMIT program.
Throughout this program you will undertake a range of embedded Career Development Learning and assessment activities aimed at enhancing your knowledge, capabilities and career awareness to prepare for and manage your career throughout your life.
Assessment
Assessment is designed to give you the opportunity to demonstrate your capabilities. Various forms of assessment are used throughout the program, including assessment where you will perform real-world tasks and demonstrate knowledge, skills and attitudes that you need to apply to problems and situations in contemporary work and life.
The assessment you undertake are appropriate to the objectives and student learning outcomes for each course. Assessment may include quizzes, essays/reports, class presentations, individual and group projects, addressing client briefs, research projects, practical assignments, and reflective journals. RMIT’s policy on assessment and assessment flexibility can be found here: https://policies.rmit.edu.au/document/view.php?id=7
Inherent requirements
The following information outlines the tasks you may be required to undertake during professional placement and on-campus learning activities. The non-academic abilities listed are provided for information only and are not entry requirements. If there are any activities outlined which may be difficult for you to undertake, there are a range of adjustments available which may support you to demonstrate these abilities. Please contact the Equitable Learning Service to discuss any adjustments you may require.
Some fundamental tasks for this program include:
- Social communication – Communicating respectfully, recognizing, interpreting and responding appropriately to to the communication cues of other on campus and placement.
- Reading and comprehension - understanding and comprehending a range of written material and instructions both on campus and on placement.
- Writing - including assessment tasks and written communication content appropriate to both on-campus and professional experience placement settings
- Concentration, memory and problem-solving skills - to be able to fulfil the required range of academic and placement tasks.
Please read the full list of the Bachelor of Prof Comm inherent requirements.
Why do you need to know?
By understanding the types of activities you'll participate in, and the non-academic abilities you may need in this program, you can:
- understand more about the program
- determine if you may need support during your studies
- make an informed decision about whether the program is suitable for you
Please note that if you have a disability, long-term medical condition and/ or mental health condition ELS can support you to create reasonable adjustments to ensure you can participate in your studies. You can contact the Equitable Learning Services (ELS) unit if you would like to find out more. Information about ELS can be found at: www.rmit.edu.au/students/support-services/equitable-learning.
If you have already developed areas of skill and knowledge included in this program (for example, through prior studies or work experience) you can apply for credit once you have enrolled in this program. There is information on the RMIT University website about how to apply for Recognition of Prior Learning (RPL) http://www.rmit.edu.au/students/enrolment/credit/he
Top of pageWork integrated learning
RMIT is committed to providing students with an education that strongly links formal learning with workplace experience. As a student enrolled in an RMIT program you will:
- undertake and be assessed on a structured activity that allows you to learn, apply and demonstrate your professional or vocational practice
- interact with industry and community when undertaking this activity
- complete an activity in a work context or situation that may include teamwork with other students from different disciplines.
- underpin your learning with feedback from interactions and contexts distinctive to workplace experiences
The Bachelor of Professional Communication has strong relationships across a range of industry related disciplines and community partners. Throughout the program, you will engage with industry stakeholders in a variety of ways, work with industry partners and explore different discipline contexts.
In this program, you will be doing specific courses that focus on work integrated learning (WIL). You will be assessed on professional work in a workplace setting and receive feedback from those involved in your industry. Any or all of these aspects of a WIL experience may be in a simulated workplace learning environment.
Work integrated learning has been incorporated into the following courses which are a core in each applicable major:
Advertising major: COMM2911 Professional Industry Practice (WIL as a blended approach) and COMM2912 Advertising Capstone Project (WIL project)
Digital Communications major: COMM2918 Internship in Digital Communication (WIL placement) and COMM2919 Digital Communication Capstone Project (WIL project)
Public Relations major: COMM2923 Public Relations professional practice (WIL placement) and COMM2924 Public Relations Capstone Project (WIL as a blended approach)
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Program Structure
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