- Overview
- Learning outcomes
- Program delivery and structure
C4413 - Certificate IV in Marketing and Communication
Plan: C4413 - Certificate IV in Marketing and Communication
Campus: City Campus
Program delivery and structure
Approach to learning and assessmentWork integrated learningProgram structureApproach to learning and assessment
Successful completion of this program requires you to demonstrate that you are competent in 12 units of competency (6 core units plus 6 elective units) as outlined in the program structure.
You will be required to study for approximately 35 hours per week and this includes face-to-face classes, online activities as well as self-directed studies such as preparation for classes, research, online collaboration and assessment completion.
Delivery and Learning
The main form of delivery will be in the classroom with some supervised self-directed learning. Learning will ensure that units are contextualised to industry applications wherever possible, and that demonstrations and practical sessions and/or workplace sessions be incorporated wherever appropriate in the delivery strategy. You will experience a variety of approaches to learning and teaching. Classes are interactive and give you many opportunities to discuss ideas and practice new skills. You will participate in learning activities such as: analysis of case studies and scenarios, group discussions and group work. In addition to developing skills and knowledge for a particular job, this program also aims to help you to develop broad work skills, known as foundation skills.
You are expected to undertake self-directed learning in addition to those activities provided in class. This self-directed learning will often be based upon research, and reading of relevant knowledge elements of the course. Where you have the opportunity to do so, you are encouraged to apply skill elements in your actual workplace.
For learning and assessment purposes some units of competency have been grouped into clusters as listed below:
NATIONAL CODE |
COURSE TITLE |
CLUSTER NAME |
|---|---|---|
| BSBCMM411 | Make presentations |
Develop and deliver presentations |
| BSBCRT412 | Articulate, present and debate ideas | |
| BSBMKG435 | Analyse consumer behaviour | Understanding consumers |
| BSBMKG431 | Assess marketing opportunities | |
| BSBMKG441 | Develop public relations documents | Marketing & PR documents |
| BSBWRT411 | Write complex documents | |
| BSBMKG433 | Undertake marketing activities | Advertising, Production and Marketing Activities |
| BSBMKG438 | Implement and monitor advertising production | |
| BSBMKG439 | Develop and apply knowledge of communications industry | Communicating effectively |
| BSBXCM401 | Apply communication strategies in the workplace | |
| SIRXECM002 | Prepare digital content | Prepare digital content for a website |
SIRXOSM005 |
Develop a basic website for customer engagement |
Assessment
Assessment tasks are designed to simulate the workplace and require you to demonstrate the practical application of your knowledge. If you have already developed competency through prior experience, you may apply for Credit Transfer/RPL before the program commences or at any time during the program. Please refer to https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
All assessment tools ensure that there are processes in place to authenticate the evidence provided. These processes include questioning and third party endorsement for RPL applicants, questioning/interviews/self-reflections for group assignments and questioning and the use of Turnitin for e-submissions. Many units have a component of group work which requires you to work collaboratively in simulated work situations. Assessment tasks will provide simulated scenarios and tasks which are equivalent to future job roles relevant to the program.
Methods of assessment of individual or clustered competencies will be dependent on individual requirements as stated in the training package. These will generally include:
- observations of presentations
- use of case studies
- work simulated projects and
- various forms of tests
Learner Support
In order to identify any learning support that individual learners may need to successfully complete the program, a customised online Language, Literacy (including digital) and Numeracy (LLN) assessment is conducted for all students prior to commencement of training. The test has been mapped to the Australian Core Skills Framework and is designed to highlight specific areas of assistance that may be required. Individualised learning support plans are then provided to students outlining the kind of support services that are available and how to access these. In addition, where cohorts of students are identified as having core skill gaps, teachers incorporate additional Language, Literacy and/or Numeracy learning activities into the delivery of the program.
If you require assistance with study skills you can access Study Support: https://www.rmit.edu.au/students/study-support
Study Support offers practical advice on assignment writing and discipline-specific language and learning skills. It can also assist with specific skills you may need to succeed in this program, including any language, literacy or numeracy problems.
If you have a disability or long-term medical or mental health condition, adjustments to your study and assessment conditions are intended to ensure your academic performance is not affected. When you register with the Equitable Learning Services (ELS) they will develop a ELS Plan for you to share with your trainers. This will include any adjustments to your study and assessment conditions that you require. More information on the services provided by ELS is available at https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Aboriginal and Torres Strait Islander learners can gain support and encouragement from the Ngarara William Centre.
Ngarara Willim means ‘gathering place’ in the language of the Wurundjeri, the traditional custodians of the land where RMIT stands. Staff can assist learners to engage and re-engage with education. They offer ongoing guidance with study, living and cultural needs.
If you require assistance with your study and other matter you can access Ngarara Willim Centre:
https://www.rmit.edu.au/students/support-and-facilities/student-support/aboriginal-and-torres-strait-islander-students
Top of pageWork integrated learning
RMIT University is committed to providing you with an education that strongly links formal learning with workplace experience. As a student enrolled in this RMIT University program you will be assessed on structured activities that allow you to learn, apply and demonstrate vocational competency.
Work Integrated Learning will be delivered in a minimum of one course in this qualification and will be allocated per industry needs prior to semester delivery. Work Integrated Learning usually comes as live industry briefs that arise on an as-needs basis and this allows the program to not only be responsive to industry needs but also to undertake and apply the most current industry practices.
Top of pageProgram Structure
| This qualification requires the completion of the following: Students must complete all 6 core units plus 6 elective units: | ||||||||||||||||||||||||||||
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C4413 Core Courses: |
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| Complete all Six (6) Courses: | ||||||||||||||||||||||||||||
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| AND | ||||||||||||||||||||||||||||
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C4413 Elective Courses: |
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| Elective Course List A: Complete all Four (4) Courses: | ||||||||||||||||||||||||||||
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| AND | ||||||||||||||||||||||||||||
| Elective Course List B: Complete all Two (2) Courses | ||||||||||||||||||||||||||||
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