- Overview
- Learning outcomes
- Program delivery and structure
C5400 - Diploma of Business (Public Relations)
Plan: C5400 - Diploma of Business (Public Relations)
Campus: City Campus
Program delivery and structure
Approach to learning and assessmentWork integrated learningProgram structureProgram transition planApproach to learning and assessment
Successful completion of this program requires you to demonstrate that you are competent in 12 units of competency as is outlined in the program structure: 8 core units and 4 elective units.
You will be required to study for approximately 34 hours per week and this includes face-to-face classes, online activities as well as self-directed study such as preparation for classes, research, online collaboration and assessment completion.
Delivery and Learning
The main form of delivery will be in the classroom with some supervised self-directed learning. Learning will ensure that units are contextualised to industry applications wherever possible, and that demonstrations and practical sessions and/or workplace sessions be incorporated wherever appropriate in the delivery strategy. You will experience a variety of approaches to learning and teaching. Classes are interactive and give you many opportunities to discuss ideas and practice new skills.
You will participate in learning activities such as:
- reviewing information
- conducting market research
- developing communication messages
- creating websites
- presenting and evaluating the effectiveness of campaigns.
In addition to developing skills and knowledge for a particular job, this program also aims to help you to develop broad work skills, known as foundation skills.
You are expected to undertake self directed learning in addition to those activities provided in class. This self directed learning will often be based upon research, and reading of relevant knowledge elements of the course. Where you have the opportunity to do so, you are encouraged to apply skill elements in your actual workplace.
Assessment
Assessment tasks are designed to simulate the workplace and require you to demonstrate the practical application of your knowledge. If you have already developed competency through prior experience, you may apply for Credit Transfer/RPL before the program commences or at any time during the program. Please refer to https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
All assessment tools ensure that there are processes in place to authenticate the evidence provided. These processes include questioning and third party endorsement for RPL applicants, questioning/interviews/self-reflections for group assignments and questioning and the use of Turnitin for e-submissions. Many units have a component of group work which requires you to work collaboratively in simulated work situations. Assessment tasks will provide simulated scenarios and tasks which are equivalent to future job roles relevant to the program.
Methods of assessment of individual or clustered competencies will be dependent on individual requirements as stated in the training package. These will generally include:
- observations of presentations
- use of case studies and scenarios, including fact situations
- work simulated projects
- various forms of tests
- group work
- practical demonstrations of skills
Learner Support
In order to identify any learning support that individual learners may need to successfully complete the program, a customised online Language, Literacy (including digital) and Numeracy (LLN) assessment is conducted for all students prior to commencement of training. The test has been mapped to the Australian Core Skills Framework and is designed to highlight specific areas of assistance that may be required. Individualised learning support plans are then provided to students outlining the kind of support services that are available and how to access these. In addition, where cohorts of students are identified as having core skill gaps, teachers incorporate additional Language, Literacy and/or Numeracy learning activities into the delivery of the program.
If you require assistance with study skills you can access the RMIT Study Support: https://www.rmit.edu.au/students/support-services/study-support
RMIT Study Support offers practical advice on assignment writing and discipline-specific language and learning skills. It can also assist with specific skills you may need to succeed in this program, including any language, literacy or numeracy problems.
If you have a disability, long-term illness and/or mental health condition you can access support from the Equitable Learning Services (ELS). In consultation with you, the ELS determines Reasonable Adjustments (RAs) and Equitable Assessment Arrangements (EAAs) This support provides equal opportunity in their studies in accordance with the Commonwealth Disability Discrimination Act 1992. The ELS also provides staff and students with information and assistance in relation to disability related matters.
If you require assistance you can access the Equitable Learning Services (ELS):
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Aboriginal and Torres Strait Islander learners can gain support and encouragement from the Ngarara William Centre.
Ngarara Willim means ‘gathering place’ in the language of the Wurundjeri, the traditional custodians of the land where RMIT stands. Staff can assist learners to engage and re-engage with education. They offer ongoing guidance with study, living and cultural needs.
If you require assistance with your study and other matter you can access Ngarara Willim Centre:
https://www.rmit.edu.au/students/support-and-facilities/student-support/aboriginal-and-torres-strait-islander-students
Top of pageWork integrated learning
RMIT University is committed to providing you with an education that strongly links formal learning with workplace experience. As a student enrolled in this RMIT University program you will be assessed on structured activities that allow you to learn, apply and demonstrate vocational competency.
Throughout the program you will participate in Work Integrated Learning (WIL) projects involving members of the Industry Advisory Committee and other organizations. In a number of subjects you will work with real life clients on current Public Relations campaigns and issues to ensure you understand the work environment you will be entering. The nominated WIL courses for this program are:
- Write persuasive copy (BSBWRT501)
- Plan and Manage Public Relations Strategies (VU22812)
Facilities at RMIT are in line with leading industry practice and you will have access to The Agency - a simulated communications agency - where you will learn to work as a team on industry issues.
Top of pageProgram Structure
| This qualification requires the completion of 12 units - 8 core units and 4 elective units. | ||||||||||||||||||||||||||||||||||||
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C5400 Core Courses |
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| Complete ALL Eight (8) Courses | ||||||||||||||||||||||||||||||||||||
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C5400 Elective Courses: |
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| Complete the following Four (4) Courses: | ||||||||||||||||||||||||||||||||||||
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Program transition plan
The 22524VIC Diploma of Business (Public Relations) (C5400) is being discontinued.
Semester 1 2024 is the final intake for this program. Students who are enrolled in this program and complete all the requirements by end Semester 2, December 2024 will graduate with this qualification. Students who do not complete by Semester 2, December 2024 will be required to meet with the Program Manager to discuss an individual training plan to complete the program by 1 June 2025.
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