- Overview
- Learning outcomes
- Program delivery and structure
C5425 - Diploma of Social Media Marketing
Plan: C5425 - Diploma of Social Media Marketing
Campus: City Campus
Program delivery and structure
Approach to learning and assessmentWork integrated learningProgram structureApproach to learning and assessment
This program is delivered over 12 months (2 semesters) with weekly teacher led face-to-face classes. The delivery strongly focuses on industry practices and the application of skills in the social media marketing industry. Industry based case studies, simulated activities and projects underpin the delivery approach to enable students to develop industry relevant skills. Collaborative group work is also utilised which simulates what is typical in this industry. Supporting the hands-on, practical learning, is the use of “The Agency” which is an industry simulated workspace designed for students to experience a simulated work environment. “The Agency” is located in Building 80, level 6.
The learning strategy is scaffolded and builds on the foundational knowledge and skills and then progresses to more advanced skills. Teacher-led classes afford students the opportunity to meaningfully engage with the required knowledge, whilst developing and demonstrating the skills necessary to work in the social media industry.
The program uses a blended delivery approach which includes teacher led classes using the RMIT learning management system, Canvas, to access online resources including learning tools such as discussion boards, online quizzes, videos, websites, power- points and other activities.
Students in this program are required to learn how to develop, implement and launch a social media marketing strategy to be able to run social media campaigns as well as building a robust personal brand. This will require students to actively participate in self-paced study outside the scheduled classes utilising a variety of online activities as well as researching current social media marketing trends and learning and partaking in using social media platforms to acquire an understanding of their functionality to assist in the planning of campaigns.
The unit of competency BSBMKG552 Design and develop marketing communication plans is ideally suited for a WIL project which will be conducted in the final semester of study. The combination of the skills and knowledge covered in the other three competencies are integral in enabling the students to be successful in completing the WIL project.
There are nine (9) units of competency in this program. RMIT has developed resources, course content and assessments for the three (3) electives. The resources, course content and assessments for the remaining six (6) core units have been developed by Social Media College.
The resources, course content and assessments supplied by Social Media College are under licence. Students access the resources and content via our learning management system (Canvas) and this is done by clicking a file link that is embedded in the program shell.
All assessment is available to students via the RMIT Canvas platform, this is to ensure student confidentiality and access for audit purposes.
The delivery is divided into four (4) blocks and each block which each unit being delivered over 8 weeks. It is recommended that students undertake the units in the sequence of the blocks have been designed for students to learn the basics and build on them with more advanced skills however, depending on previous skills and experience the learner may wish to join a block at a time which is more suitable to their work commitments/schedules.
Students are given an extra two (2) weeks at the end of the two (2) blocks (semester for resubmissions).
Block 1: Focuses on Social Media Marketing Strategy Development
NAT1090401 Plan, implement and manage content marketing
SIRXMKT006 Develop a social media strategy
BSBMKG541 Identify and evaluate marketing opportunities
Block 2: Focuses on Social Media Campaigns
NAT10904002 Plan, conduct and optimise organic social media marketing
NAT10904003 Plan, manage and optimise paid social media advertising
Block 3: Focuses on Conversion of leads and campaign budgets
BSBFIN501 Manage budgets and financial plans
NAT10904005 Plan, implement and manage social media conversion strategies
Block 4: Focuses on Industry Projects and Social Media Profiles
NAT10904004 Establish, build and leverage a personal brand on social media
BSBMKG552 Design and develop marketing communication plans
In addition to the classroom work students are also required to complete structured, self-paced study outside the scheduled classes to consolidate the required skills and knowledge and to continue to develop self-directed learning skills which they will need as they progress into work or further education.
Assessment
Assessment tasks are designed to simulate the workplace and require you to demonstrate the practical application of your knowledge. If you have already developed competency through prior experience, you may apply for Credit Transfer/RPL before the program commences or at any time during the program. Please refer to https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
All assessment tools ensure that there are processes in place to authenticate the evidence provided. These processes include questioning and third party endorsement for RPL applicants, questioning/interviews/self-reflections for group assignments and questioning and the use of Turnitin for e-submissions. Many units have a component of group work which requires you to work collaboratively in simulated work situations. Assessment tasks will provide simulated scenarios and tasks which are equivalent to future job roles relevant to the program.
Methods of assessment of individual or clustered competencies will be dependent on individual requirements as stated in the training package. These will generally include:
- observations of presentations
- use of case studies and scenarios, including fact situations
- work simulated projects
- group work
- practical demonstrations of skills
You will be provided with an assessment guide at the start of semester that includes instructions for each unit/cluster in the program.
Learner Support
In order to identify any learning support that individual learners may need to successfully complete the program, a customised online Language, Literacy (including digital) and Numeracy (LLN) assessment is conducted for all students prior to commencement of training. The test has been mapped to the Australian Core Skills Framework and is designed to highlight specific areas of assistance that may be required. Individualised learning support plans are then provided to students outlining the kind of support services that are available and how to access these. In addition, where cohorts of students are identified as having core skill gaps, teachers incorporate additional Language, Literacy and/or Numeracy learning activities into the delivery of the program.
If you require assistance with study skills you can access the RMIT Study Support: https://www.rmit.edu.au/students/support-services/study-support
RMIT Study Support offers practical advice on assignment writing and discipline-specific language and learning skills. It can also assist with specific skills you may need to succeed in this program, including any language, literacy or numeracy problems.
If you have a disability, long-term illness and/or mental health condition you can access support from the Equitable Learning Services (ELS). In consultation with you, the ELS determines Reasonable Adjustments (RAs) and Equitable Assessment Arrangements (EAAs). This support provides equal opportunity in their studies in accordance with the Commonwealth Disability Discrimination Act 1992. The ELS also provides staff and students with information and assistance in relation to disability related matters.
If you require assistance you can access the Equitable Learning Services (ELS):
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Aboriginal and Torres Strait Islander learners can gain support and encouragement from the Ngarara William Centre.
Ngarara Willim means ‘gathering place’ in the language of the Wurundjeri, the traditional custodians of the land where RMIT stands. Staff can assist learners to engage and re-engage with education. They offer ongoing guidance with study, living and cultural needs.
If you require assistance with your study and other matter you can access Ngarara Willim Centre:
https://www.rmit.edu.au/students/support-and-facilities/student-support/aboriginal-and-torres-strait-islander-students
Top of pageWork integrated learning
There is not training package requirement for students to complete a WIL project.
BSBMKG552 Design and develop marketing communication plans has been selected for students to be able to gain the benefits of working with a current industry client.
Students will participate in a WIL project which is designed for them to work with a current industry client. Students will be briefed by the client on their requirements for a Marketing Communications Plan. The students will be able to complete the assessment requirements using the information provided in the brief. The assessment will be assessed by the RMIT assessor.
For this WIL project students are not required to attend the client’s workplace. They will liaise with the client via Collaborate Ultra, email and feedback from the assessor. The students will be working with a real client and therefore preparation and execution of a formal relevant WIL agreement is required to ensure security, confidentiality and WHS practices are agreed.
Students are not required to spend time in the workplace and it is estimated that students will require at least 20 will be required for the student to liaise with the client performing relevant tasks towards completion of the project.
Top of pageProgram Structure
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C5425 Core Courses |
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| Complete all Six (6) Courses: | ||||||||||||||||||||||||||||
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C5425 Elective Course List A |
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| Complete the following Two (2) Courses: | ||||||||||||||||||||||||||||
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C5425 Elective Course List B |
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| Complete the following One (1) Course: | ||||||||||||||||||||||||||||
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