GD197 - Graduate Diploma of Advertising

Plan: GD197 - Graduate Diploma of Advertising
Campus: City Campus

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure

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Approach to learning and assessment

The program uses a variety of contemporary face to face and online learning and teaching approaches which may include lectures, tutorials, workshops, seminars, case studies, studio practice, problem-based learning, reflective techniques (e.g. blogs, journals), presentations, group-based learning, discussions and negotiated learning for the projects.

Assessment will include a range of activities such as reports, reflective papers, research projects, portfolio production, presentations, peer or industry review. Research projects, reports and presentations will be directly related to industry specific needs and may involve making contact with industry practitioners regarding contemporary issues.

Most of the assessment you undertake is ongoing throughout the semester and will be designed so that your lecturer can provide you with formative feedback on strengths and areas for improvement. This approach will enable you to improve on your performance during each course and in subsequent courses, as well as continue to refine capabilities for your future professional practice and learning after graduation.

RMIT advice

If you have a disability long-term illness and/or mental health condition or are the primary carer of individual with a disability it is possible to have adjustments arranged and negotiated to vary aspects of the learning or assessment methods. You can contact the Program Manager or the Equitable Learning Services if you would like to find out more.

If you have already developed areas of skill and knowledge included in this program (for example, through prior studies or work experience), you can apply for credit once you have enrolled in this program. There is information on the RMIT University website about how to apply for Recognition of Prior Learning (RPL) https:// www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit.

 

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Work integrated learning

RMIT University is committed to providing you with an education that strongly links formal learning with workplace experience. As a student enrolled in this RMIT University program you will:

- undertake and be assessed on structured activities that allow you to learn, apply and demonstrate your professional or vocational practice;

- interact with industry and community when undertaking this activity;

- complete an activity in a real work context or situation that may include teamwork with other students from different disciplines; and in addition:

- underpin your learning with feedback from interactions and contexts distinctive to workplace experiences

In this program, you will be doing specific courses that focus on work integrated learning (WIL). You will be assessed on professional work in a workplace setting and receive feedback from those involved in your industry. Any or all of these aspects of a WIL experience may be in a simulated workplace learning environment.

The WIL nominated course for this program is:

- COMM2677 Advertising Strategy (24cp)

This course begins by examining the role of advertising as a marketing communication tool. You will investigate communication, consumer behaviour and advertising theories, explore advertising roles and organisational structures, and understand the processes involved in managing, creating and evaluating strategic advertising campaigns. A focus of this course will be on the function of strategy planning in an advertising context. You will explore the role of account planners and the nature of their relationship with clients, agency personnel and consumer research companies. You will develop a critical understanding of the theoretical frameworks, tools and processes involved in designing and managing advertising strategies for maximum effectiveness.

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Program Structure

To graduate you must complete the following: All courses listed may not be available each semester.
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Year One of Program
Complete the following Four (4) Courses:
Course Title Credit Points Course Code Campus People and Data 12 COMM2793 City Campus Advertising Strategy 24 COMM2677 City Campus Integrated Advertising Media 12 MKTG1187 City Campus Creative Advertising Campaigns 24 COMM2678 City Campus
AND
Select and Complete Two (2) courses from the Approved University Postgrad Elective list to suit your area of professional interest. Academic advice will be provided to assist you in choosing these electives.
University Postgrad Elective
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