MC249 - Master of Advertising

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Plan: MC249 - Master of Advertising
Campus: City Campus

Overview

Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Master of Advertising
Award abbreviation: MAdvtg
Total credit points: 192
Career: PGRD
Duration: 2 years full-time, 4 years part-time
Location: Onshore, City Campus
Owning school: Media and Communication (345H)
Owning school URL: www.rmit.edu.au/mediacommunication
ASCED code: 100799
CRICOS code: 083949D

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Purpose of the Program

The aim of this program is for graduates to develop advanced theoretical knowledge and skills in advertising. You will critically examine global advertising practices including creative leadership and strategy development in the constantly evolving advertising industry.

You will critically engage with industry professionals while developing your knowledge and skills in managing advertising, media and strategy planning, creative evaluation and campaign development. 

Most classes in this program are delivered face-to-face at the RMIT City Campus.

The professional research project is a capstone experience, in which you will synthesise and integrate your knowledge, connect theory and practice, and demonstrate holistic achievement of the program learning outcomes.

On completion of the program, graduates will be reflective and responsive professional leaders with specialised knowledge of the global advertising industry. You will be able to work collaboratively in international and interdisciplinary teams and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.

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Articulation and pathways

Articulation agreements between RMIT University programs enable you upon graduating from an RMIT University qualification to apply for advanced standing in a higher level qualification.

Pathways refer to related programs for which you may be eligible once you have graduated from your current program.

When you successfully complete this program you may be eligible to undertake further studies in related programs at RMIT University subject to each program's entry requirements.

If you have successfully completed one of the following undergraduate programs below you may be eligible for the 1.5 year (144 credit points) duration of the program. You may receive up to 48 credit points exemption from the University for courses in the program's first year.

  • BP219 Bachelor of Communication (Advertising)
  • BP222 Bachelor of Communication (Professional Communication)
  • BP223 Bachelor of Communication (Public Relations)
  • BP252 Bachelor of Business (Marketing)

If you have successfully completed one of the following qualifications specialising in: advertising, marketing, marketing communication, professional communication or public relations, you may be eligible for exemptions as detailed in the table below.

Qualification LevelExemptionsRemaining program duration
Bachelor degree48 credit points (equivalent to one semester full time study)144 credit points (equivalent to three semesters full time study) 
Bachelor honours degree96 credit points (equivalent to two semesters full time study)96 credit points (equivalent to two semesters full time study)
Graduate certificate48 credit points (equivalent to one semester full time study)144 credit points (equivalent to three semesters full time study)
Graduate diploma96 credit points (equivalent to two semesters full time study)96 credit points (equivalent to two semesters full time study)

Applicants with a bachelor honours degree, graduate certificate, graduate diploma or masters degree qualification majoring in a different discipline may also be eligible for credit transfer or recognition for prior learning.

The Graduate Diploma of Advertising (GD197) is available as an exit award of the Master of Advertising (MC249). Upon completion of the first year of the Masters program (96 credit points), including core courses, you will be eligible to exit the program with the Graduate Diploma of Advertising (GD197).

If you wish to exit early with the Graduate Diploma you must have completed all 96 credits points or have been granted credit for previous study at an equivalent level (AQF 8), i.e. honours, graduate certificate or graduate diploma in the field of advertising, marketing, marketing communication, professional communication or public relations. 

Upon successful completion of the Master of Advertising (MC249) you may be eligible to undertake further studies in related programs at RMIT University, including Postgraduate Research programs, subject to each program's entry requirements.

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Entrance requirements

Program Entry Requirements
A bachelor degree in any discipline with a minimum GPA of 2.5, or at least three years of professional experience in the advertising, marketing, marketing communication, professional communication or public relations field.

For equivalents to Australian academic entry requirements, see the Country equivalents web page (http:// www.rmit.edu.au/international/country-conversion).

Selection Tasks
Applicants must include in their application a statement explaining their interest in studying the program and how they feel the program will advance their career, providing detail of any previous work experience in the industry.

English Language Requirements
A minimum of IELTS (Academic module) overall score of 6.5, with no band less than 6.0, or equivalent.

For equivalents to English entry requirements, see the English equivalents web page (http://www.rmit.edu.au/ international/english-equivalent).

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External accreditation and industry links

The program is accredited by the International Advertising Association (IAA) http://www.iaaglobal.org/ and the Media Federation of Australia (MFA) http://mediafederation.org.au

The program also has links with The Communications Council (previously Advertising Federation of Australia) http://communicationscouncil.org.au, and the International Association of Business Communicators (IABC) http://www.iabc.com/.

Advertising has a Program Advisory Committee (PAC) that links you with industry standards and practice. Ongoing engagement with the PAC ensures that this program is relevant to industry needs and expectations.

In addition, Advertising draws on outside industry experts as guest lecturers to ensure that you are exposed to the latest industry developments. Industry professionals also provide you with exposure to current industry practice.

 

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Student expenses and charges in addition to fees

As a student in this program you need to allow for expenses other than university tuition fees.  There may be costs for lecture notes, textbooks, stationery, and for consumables such as printer paper. Commercial internet service providers may also charge for internet access outside the university campus. There may be other relevant costs for your degree. Your program will advise you of these costs.

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Library, IT and specialist resources

As a student enrolled at RMIT University you can use all the services provided by the Library. These include study spaces, books, journals and course-related materials such as DVDs, past exams, and newspapers. You can also request items from any library in the world through our document delivery service.

RMIT Library staff can show you how to find the information you need for your assignments and how to make the most of the library resources. You can speak to a librarian, work through web-based tutorials or use our online “Ask a Librarian” service. 

All students have unlimited access to our specialist electronic resources. These include e-books, e-journals and newspapers to make it easier for you to get the information you need, when you need it.  Our collections are continually updated to ensure the currency and accuracy of the resources you use.

Computers are available at every Library site. You can access the Internet, myRMIT and Library e-resources. You can also access the RMIT University wireless network in the Library.

You can find more information on Library resources and services at: http://www.rmit.edu.au/library

Online learning tools and content
You can access online learning tools and content for your program and associated courses at myRMIT 

Services available to you as a student at RMIT University
RMIT University provides resources and opportunities to help you to achieve your study and career goals.

Services are available face to face and online for:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance - if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students.  The Ngarara Willim Centre offers ongoing guidance with study, living and cultural needs.

You can find more information at http://www.rmit.edu.au/students

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