Course Title: Business Analysis Methods

Part A: Course Overview

Program: C4121

Course Title: Business Analysis Methods

Portfolio: BUS

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG9207L	City Campus	TAFE	650T TAFE Business	Face-to-Face or Workplace

Course Contact: Greg Cameron

Course Contact Phone: +61 3 9925 5518

Course Contact Email: gregory.cameron@rmit.edu.au

Course Description

This unit covers analysis of market data to assist in targeting marketing activities and drawing up a marketing plan

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	BSBMKG403A Analyse market data
Elements:	Interpret competitor market performance
	Interpret trends and market developments
	Report on market data

Learning Outcomes

At the successful completion of this competency, students will have demonstrated competency in the elements that make up this unit.

Overview of Assessment

Competency Based Assessment
Students will be provided with more than one opportunity to demonstrate competency. Competency based assessment is detailed below in “Assessment methods” and “Overview of Assessments”.

Assessment Methods
The student must demonstrate an understanding of all elements of the competencies in order to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks. Students will be assessed by written reports, presentations and a classroom based test.