Course Title: Research and apply techniques for graphic design

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: GRAP5307C

Course Title: Research and apply techniques for graphic design

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact

Name and Contact Details of All Other Relevant Staff

Sarah Jones (D4Acc program)

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to research and apply techniques for
application to graphic design. The focus of the unit is on a general knowledge of graphic design techniques and
the practical application of those techniques.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDSP07B Research and apply techniques for graphic design


1. Interpret the graphic design brief.

Performance Criteria:

1.1 Correctly interpret the specifications of the brief .
1.2 Determine the user or client for the graphic design to inform design decisions.
1.3 Clarify specifications , parametersor constraints of the brief in consultation with relevant colleagues.
1.4 Source and evaluate information pertinent to the brief.


2. Organise resources for graphic design.

Performance Criteria:

2.1 Correctly identify the resources required for the graphic design, including work space, materials, tools and equipment.
2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements.
2.3 Follow storage and inventory procedures in accordance with organisational procedures.


3. Test design approaches for graphic design.

Performance Criteria:

3.1 Produce a preliminary visual representation of the brief.
3.2 Identify possible approaches to the design and establish criteria for the selection of the final approach.
3.3 Select appropriate materials, tools and equipment for the testing of approaches and techniques.
3.4 Test and experiment with a range of techniques and materials which might meet the requirements of the brief.
3.5 Evaluate testing processes against selection criteria and select the preferred approach based on the requirements of the brief.
3.6 Refine and accurately document the design approach based on testing processes.


4. Produce the graphic design.

Performance Criteria:

4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach.
4.2 Produce the graphic design ensuring consistency with the selected approach and the brief.
4.3 Present the work in accordance with the brief specifications.

Learning Outcomes

Details of Learning Activities

Learning activities may include:

Lectures and class discussion
Demonstrations and AV presentations
Supervised Studio activities
Research tasks
Major practical projects

Some of these activities may involve group work or self directed learning.

Teaching Schedule



Cert. 4 in Design program (accelerated)
Teacher: Sarah Jones


1 No Class 
2 Project 1- Music event branding (50%) 1, 2, 3, 4
3 Project 1- Music event branding 
4 Project 1- Music event branding 
5 Project 1- Music event branding 
6 Project 1- Music event branding 
7 Project 1- Music event branding 
8 Project 1- Music event branding 

Project 1 due in
Project 2 - Packaging branding

 1, 2, 3, 4
10 Project 2 - Packaging branding 
11 Project 2 - Packaging branding 
Semester break 22/09 -07/10 inclusive (2 weeks) 
12 Project 2 - Packaging branding 
 13 Project 2 - Packaging branding 
 14 Project 2 - Packaging branding 
 15 Project 2 - Packaging branding 
 16 Project 2 due in. Course concludes Week 16. 


WeekCert. 4 in Design Program (full year)
Teacher: Ruth Welington
1Project 1- Music event branding (50%) 1, 2, 3, 4
2Project 1- Music event branding 
3Project 1- Music event branding 
4Project 1- Music event branding 
5Project 1- Music event branding 
6Project 1- Music event branding 
7Project 1- Music event branding 

Project 1 due in
Project 2: Packaging and branding

1, 2, 3, 4
9Project 2: Packaging and branding 
10Project 2: Packaging and branding 
11Project 2: Packaging and branding 
 Semester break22/09 - 07/10 inclusive (2 weeks) 
12Project 2: Packaging and branding 
13Project 2 due in 
14 Folio review and prep. 
15 Folio review and prep. 
16Folio review, prep. & assessment. Results week 17


Learning Resources

Prescribed Texts

There are no prescribed texts.


Selected reference material relevant to each project will be included in each brief.

Other Resources

Students may require additional materials and resources, depending on their required outcome/s for each brief.
Some may be provided for them by the teacher, if relevant materials and resources are available and accessible.

Overview of Assessment

2 x projects

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.


Assessment Tasks

Two graphic design briefs (50% each) will be assessed. They should demonstrate a variety of creative outcomes and applications
using different design techniques and approaches, in response to the specifications and requirements of each brief.

Assessment Matrix

Not Yet Competent - NYC
Competency Achieved - Ungraded - CA
Competency Achieved - Graded - CAG
Competency with Credit - CC
Competency with Distinction – CDI
Competency with High Distinction - CHD

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
Cover Sheet for Submissions
All students must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Please refer to the following URL for further information regarding plagiarism.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.

Course Overview: Access Course Overview