Course Title: Use typography techniques for design work

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: GRAP5310C

Course Title: Use typography techniques for design work

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email:ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ben Mastwyk
ben.mastwyk@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to use typography techniques for design work. It outlines how typography can be applied to a range of design contexts in response to a brief.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVCRS05B Use typography techniques for design work

Element:

1. Interpret the brief for typographic work.

Performance Criteria:

1.1 Correctly interpret the specifications of the brief .
1.2 Determine client/designer's requirements for the brief.
1.3 Determine and clarify parameters and/or constraints of the brief.
1.4 Source reference material on typography pertinent to the brief.

Element:

2. Organise resources for typographic work.

Performance Criteria:

2.1 Correctly identify the resources required for the development of typographic work , including work space , tools and equipment.
2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements.
2.3 Follow storage and inventory procedures in accordance with organisational procedures.

Element:

3. Test and explore a range of techniques for typography.

Performance Criteria:

3.1 Identify the attributes of a range of typefaces and their suitability for different purposes.
3.2 Identify possible approaches to typography design and establish criteria for the selection of the final approach.
3.3 Select appropriate materials , tools and equipment for the testing of approaches and techniques.
3.4 Trial typography techniques that may meet the requirements of the brief.
3.5 Evaluate trialling against selection criteria and select the preferred approach based on the requirements of the brief.

Element:

4. Produce typography. 

Performance Criteria:

4.1 Select and organise equipment, tools, materials and techniques for typographic work in accordance with the design approach.
4.2 Develop the typographic work ensuring consistency with the selected approach and the brief.

Element:

5. Ensure quality of typographic product.

Performance Criteria:

5.1 Check and monitor that typography conforms to brief, including grammar and technical production and/or printing requirements.
5.2 Manage typographic work to facilitate effective storage, retrieval and output by manual or digital means.
5.3 Identify constraints and requirements of specified reproduction or diffusion processes (for print or electronic submission) and take action accordingly.
5.4 Present the work in accordance with the brief specifications.


Learning Outcomes



Details of Learning Activities

Learning activities include brainstorming and concept generation, design techniques and application, layout and text formatting exercises and presentation skills.


Teaching Schedule

Week begProgramLearning Elements
Jul 11Project 1 (50%)1, 2, 3, 4 & 5
Jul 18  
Jul 25  
Aug 1  
Aug 8  
Aug 15  
Aug 22  
Aug 29Project 1 due in 
Sept 5Project 2 (50%)1, 2, 3, 4 & 5
Sept 12  
Sept 19  
Mid semester break24 Sept - Oct 9, inclusive 
Oct 10  
Oct 17  
Oct 24  
Oct 31Project 2 due in 
Nov 7Assessment & results1, 2, 3, 4 & 5


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

2 Projects

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.


Assessment Tasks

2 x typographic projects @ 50% each.


Assessment Matrix

This Course will be assessed as:
Not Yet Competent - NYC
Competency Achieved - CA
Competency with Credit - CC
Competency with Distinction – CDI
Competency with High Distinction - CHD

Course Overview: Access Course Overview