Course Title: Communicate and sell design concepts

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: VART6210C

Course Title: Communicate and sell design concepts

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C4218 - Certificate IV in Textile Design and Development

Course Contact : Peter Bonnell

Course Contact Phone: +61 3 99259171

Course Contact

Name and Contact Details of All Other Relevant Staff

Janelle Magee

Suzan Dlouhy

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

The unit applies to the identification of the elements and principles of design, and how they impact on the process of producing fashion items. It includes impact of colour on the design process in a production environment.
This unit applies to work in a production environment where design decisions impact on the work and where design concepts must be communicated to other fashion industry professionals with a view to gaining agreement for further development.

This unit requires communication skills in order to interpret and document information relating to design and to express ideas to others. Planning and organising and problem solving skills, with initiative and enterprise are applied in the preparation of design tools to support communication and selling activity. Self management and learning skills are used to gather and apply feedback about design concepts.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD4005B Communicate and sell design concepts


1Interpret design brief

Performance Criteria:

1.1Key requirements for design concept are identified according to OHS practices.
1.2Impact of target market on design process is identified.


2Develop inspiration board

Performance Criteria:

2.1Sources of design ideas are identified.
2.2Principles of design are applied to inspirational development.
2.3Inspirational items are collected and collated for presentation.
2.4Inspiration board is developed to communicate sources of inspiration.
2.5Inspiration board is reviewed against design brief.


3Develop story board to meet design brief

Performance Criteria:

3.1Key elements of storyboard are identified.
3.2Garment concepts are developed based on design brief and inspiration board.
3.3Suitable fabrics and colour palette are selected.
3.4Storyboard is produced to reflect design brief.


4Present design tools

Performance Criteria:

4.1Design tools are used to communicate concepts based on design brief.
4.2Feedback is sought on design concepts and modifications made as required.


5Sell design concepts

Performance Criteria:

5.1Interests of fashion industry professionals are identified and made central to promotion of ideas and concepts.
5.2Benefits and features of design concepts are explained and promoted.
5.3Design concepts are linked to design brief.
5.4Presentation skills are used to sell design concepts.
5.5Feedback and questions are invited and responded to appropriately.
5.6Commitment to design concept or further development is sought and confirmed as appropriate.

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion industry professionals.

Details of Learning Activities

The project will enable you to develop an individual design style and direction. To complete this successfully you will need to research the marketplace, identify your customer, define design inspiration, prepare a design folio, source materials, plan, cost and produce a textile range.

You will develop textile designs that fulfil the market research you have undertaken and in doing so undertake the following:

1Interpret design brief
2Develop inspiration board
3Develop story board to meet design brief
4Present design tools
5Sell design concepts

Teaching Schedule

In general the course is taught by the following means:
1 Introduction and overview of course. Basics of skills required and course content 2hrs
2 Use of learning resources and basic skills development 2hrs
3 Complete manuals and/or tasks and assessment 4hrs
4 Supervised skill development to competency 40hrs
5 Consolidation of skills and assessment 2hrs

You will practice skills and understanding as a part of your workplace duties between sessions. Activities and work performed between class times are reviewed in the following session and further training is undertaken accordingly.

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment will be in the form of observation of you demonstrating your ability to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion industry professionals. Also by questioning for underpinning knowledge.

Assessment Tasks

Assessment will be in the form of observationand analysis of work performed by yourself and by questioning for underpinning knowledge.

Grading is not used in the workplace.

Assessment Matrix

Other Information

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback - You will receive verbal feedback by teacher/tutor/lecturer on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Student feedback at RMIT :

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline :

Penalties for late assessment
Late submission or presentation of assessable work without an approved extension will be penalised as follows:
- Complete work submitted 1 to 7 days late will incur a penalty of 5% per day on your final mark
- Partial or incomplete work submitted 1 to 7 days late will incur a penalty of 5% per day on your final mark for the entire assessable work
- Work submitted after day 7 will be awarded an NN grade and 0% mark
- Weekends and holiday periods are included in the calculation of the late penalty
- Where a due date includes a specific time for submission or presentation, submissions after that time on the due date incur a 5% penalty.

Course Overview: Access Course Overview