Course Title: Analyse consumer behaviour for specific markets
Part A: Course Overview
Program: C4219 Certificate IV in Fashion and Textiles Merchandising
Course Title: Analyse consumer behaviour for specific markets
Portfolio: DSC Portfolio Office
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG7755C |
Brunswick Campus |
TAFE |
350T Fashion & Textiles |
Face-to-Face |
Term1 2009, Term2 2011, Term2 2012, Term2 2013, Term2 2014 |
Course Contact: Yuping Li
Course Contact Phone: +61 3 9925 4145
Course Contact Email: yuping.li@rmit.edu.au
Course Description
This course covers analysis of consumer behaviour to enable marketing to be targeted to specific markets and specific needs.
Pre-requisite Courses and Assumed Knowledge and Capabilities
MKTG55770C Analyse textiles clothing and footwear merchandising and marketing principles
National Competency Codes and Titles
National Element Code & Title: |
BSBMKG402A Analyse consumer behaviour for specific markets |
Elements: |
1. Confirm product/service market 2. Assess the reasons for existing levels of consumer interest 3. Recommend a focus of appeal for marketing strategies for a product/service |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Overview of Assessment
Conduct consumer surveys, write a market research report and marketing plan