Course Title: Analyse textiles clothing and footwear merchandising and marketing principles

Part A: Course Overview

Program: C4219

Course Title: Analyse textiles clothing and footwear merchandising and marketing principles

Portfolio: DSC

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5770C

Brunswick Campus

TAFE

350T Fashion & Textiles

Face-to-Face

Term1 2009,
Term1 2011,
Term1 2013,
Term1 2014,
Term1 2015

Course Contact: Yuping Li

Course Contact Phone: 9925 9145

Course Contact Email: yuping.li@rmit.edu.au


Course Description

This course covers skills and knowledge to analyse key principles of merchandising and marketing when applied in a textiles, clothing and footwear (TCF) environment.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

LMTGN4019A Analyse textiles clothing and footwear merchandising and marketing principles

Elements:

1.  Analyse TCF market conditions

2. Analyse the characteristics of the TCF market

3. Determine marketing features of a TCF product


Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.


Overview of Assessment

Written quizzes, written report and oral presentation.