Course Title: Communicate and sell design concepts

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: VART5913C

Course Title: Communicate and sell design concepts

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C4219 - Certificate IV in Fashion and Textiles Merchandising

Course Contact : Katrina Rose

Course Contact Phone: 9925 9138

Course Contact

Name and Contact Details of All Other Relevant Staff

Grazia Tarquinio

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

GRAP5226C Preliminary design concepts and GRAP5228C Contemporary fashion influences

Course Description

This course covers the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion industry professionals.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD4005B Communicate and sell design concepts


1.  Interpret design brief

2. Develop inspiration board

3.  Develop story board to meet design brief

4.  Present design tools

5.  Sell design concepts

Performance Criteria:


Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.

Details of Learning Activities

A variety of activities, both individual and in groups will be used to help you achieve the learning objectives as specified above. Library, Internet, Magazine and International and Local Retail/Brand Research. Presentations and tutorials will form the basis of learning activities


1.1 Key requirements for design concept are identified

1.2 Impact of target market on the design process are identified
2.1 sources of design ideas are identified

2.2 Principles of deisgn are applied to inspirational development

2.3 Inspirational items are collected and collated for presentation

2.4 Inspirational board is developed to communicate sources of inspiration

2.5 Inspiration board is reviewed against design brief
3.1 Key elements of story board are identified

3.2 garment concepts are developed based on design brief and inspiration board

3.3 suitable fabrics and colour palette are selected

3.4 storyboard is produced to reflect design brief
4.1 Design tools are used to communicated concepts based o the design brief

4.2 Feedback is sought on design concept and modifications made as required
5.1 Interests of fashion industry professionals are identified and made central to promotion of ideas and concepts

5.2 Benefits and features of design concepts are explained and promoted

5.3 design concepts are linked to design brief

5.4 Presentation skills are used to sell design concepts

5.5 feedback and questions are invited and responded to appropriately

Teaching Schedule

Week 1 Research: Range concept
Week 2 Research: Company background
Week 3 Research: Trend workshop on colour
Week 4 Research: Trend workshop on fabric
Week 5 Research: Trend workshop on silhouette
Week 6 Research: Trend workshop on details
Week 7 Produce: Mood Workshop - concept
Week 8 Produce: Mood Workshop- moodboard
Week 9 Produce: Mood Workshop- mood board
Week 10 Produce: Story Workshop - range structure
Week 11 Produce: Story Workshop - sketching
Week 12 Produce: Story Workshop - sketching
Week 13 Produce: Story Workshop - story board
Week 14 Produce: Story Workshop - story board
Week 15 Presentation: Presentation workshop
Week 16 Presentation: Presentation workshop

Learning Resources

Prescribed Texts


Other Resources

Any Online current fashion Information
Newspapers- Herald Sun, The Age – Fashion Publications
Periodicals, Textiles, Textile View, Viewpoint, Rush, Vogue, Collezioni, Sportswear International.

Overview of Assessment

Assessment will be based on a research assignment, and an oral presentation to industry which includes preparation of story boards and a theory document

Assessment Tasks

Visual Diary
Assessment 1: Research - 40%

Assessment 2: Produce - 60%

Boards and Oral presentation:

Assessment 1: Produce a Mood board - 20%

Assessment 2: Produce a Story board - 40%

Assessment 3: Produce a Fabric board - 10%

Assessment 4: Presentation: - 10%

Assessment 5: Peer assessment - 20%

Assessment Matrix

Course Overview: Access Course Overview