Course Title: Research international markets

Part A: Course Overview

Program: C4222

Course Title: Research international markets

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T TAFE Business


Course Contact: John Fowler

Course Contact Phone: +61 3 9925 5666

Course Contact Email:

Course Description

This unit describes the performance outcomes, skills and knowledge required to undertake market reserach to select markets to pursue.

No licensing, legislative, regulatory or certification requirements apply to this unit at time of endorsement

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBMKG415A Research international markets


1. Collect Information about Target Markets

2. Investigate Trends in Target Markets

3. Utilse Data in Decision Making

Learning Outcomes

Overview of Assessment

A range of assessment methods will be used to assess practical skills and knowledge. Students are advised that they are likely to be asked to pwersonally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress

Assessment comprises: Draft Research Proposal, Major Report and Presentation