Course Title: Undertake marketing activities

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG7835C

Course Title: Undertake marketing activities

School: 650T TAFE Business

Campus: City Campus

Program: C4222 - Certificate IV in International Trade

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email:timothy.wallis@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Stuart Castricum

stuart.castricum@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG414B Undertake marketing activities

Element:

1. Research marketing information

Performance Criteria:

1.1. Research the concept of marketing as it applies to the organisation
1.2. Identify and analyse organisation's marketing plan and relevant policies and procedures
1.3. Identify need for marketing activities from the established marketing plan
1.4. Investigate previous marketing activities for relevant information
1.5. Identify profile of the market segment
1.6. Identify positioning and market mix for each target segment
1.7. Identify outcomes expected from marketing activities

Element:

2. Plan marketing activities

Performance Criteria:

2.1. Undertake analysis of collected basic marketing information
2.2. Develop and document work activity plans for marketing activities
2.3. Obtain approval of plans from relevant enterprise personnel

Element:

3. Implement marketing activities

Performance Criteria:

3.1. Determine and access resources required for work activities
3.2. Undertake marketing activities within job role
3.3. Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions
3.4. Monitor marketing activities, and review and amend activity plan as required

Element:

4. Review marketing activities

Performance Criteria:

4.1. Measure and record outcomes of marketing activities
4.2. Review marketing activities against expected outcomes and record identified improvements
4.3. Prepare reports of marketing activities and communicate to relevant enterprise personnel


Learning Outcomes


Students will be able to demonstrate:

  • literacy skills to read a variety of texts, to prepare general information and papers, and to write formal and informal letters according to target audience
  • planning skills to develop implementation schedules
  • problem-solving skills to address issues which may affect plans and their implementation.


Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative class room based activities.

The self-based activities will be delivered through various technology platforms and will include quizzes, scenario case studies and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice skills in a simulated workplace environment.


Teaching Schedule

Week   Date    Topic
110 Feb Induction and pre-training review
217 Feb Concepts of marketing
324 Feb Marketing and promotional activities
43 Mar Marketing and promotional activities
510 Mar Marketing and promotional activities
617 Mar Planning marketing and promotional activities
724 Mar Planning marketing and promotional activities
831 Mar Planning marketing and promotional activities
97 Apr Planning marketing and promotional activities
1014 Apr Coordinating and implementing marketing and promotional activities
   
1128 Apr Coordinating and implementing marketing and promotional activities
125 May Coordinating and implementing marketing and promotional activities
1312 May Reviewing and reporting on marketing and promotional activities
1419 May Reviewing and reporting on marketing and promotional activities
1526 May Reviewing and reporting on marketing and promotional activities
162 June Re-sits and re-submissions

Week 1 will consist of an induction to the course which will include completion of a pre training review and familiarisation with:

  • Your teacher(s) and other students.
  • Services and facilities
  • Student responsibilities
  • Where to get support
  • Course requirements, key learning outcomes, assessment, feedback and grading.
  • Submission requirements and the resubmission policy
  • Plagiarism
  • Appeals
  • Extensions and Special Consideration
  • Privacy

This unit is codelivered and coassessed with MKTG5952c Promote products and services


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment methods.

Assessments will incorporate a variety of methods including technical requirements documentation, homework and in class exercises, written tests, practical problem solving exercises, presentations and practical tests. Students are advised that they are likely to be asked  to personally demonstrate their assessment to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.


Assessment Tasks

This course has three assessments.  You must fully and successfully complete all assessments to be deemed competent in this unit.

This unit is codelivered and coassessed with MKTG5952c Promote products and services

Assessment Task 1 – Case Study / Research Assessment
Date handed out: Week 1
Date and time due: Week 5
Group or Individual: Individual

Purpose:
This assignment will allow you to demonstrate an understanding of the basic concepts of marketing, which will give you a clear insight into the strategic value of marketing and promotional activities.

Requirements:
You are required to prepare a short report which analyses a sample marketing plan against the foundations of marketing practice. The report should be no more than 600 words and should be fully referenced.


Assessment Task 2 – Marketing and Promotional Activity Plan and Presentations

Date handed out: Week 4
Date and time due: Week 10 & 12
Group or Individual: Groups of no more than 5 students.

Purpose:
This assignment will give you the experience of marketing and promotion of a product or service to an international market. It allows you to understand how products and services are promoted and build the practical skills to do this in the workplace.

Requirements:
This is a significant assessment containing three parts: a marketing and promotional activity plan; a presentation to seek approval of the plan; and a marketing presentation.

Part 1 - Due Week 10: You will need to deliver a marketing and promotional activity plan which identifies an appropriate trade show for your business to participate in and outlines a cohesive plan for the delivery of marketing and promotional activities as part of the trade show. The plan should be no more than 2,500 words – however may include graphs, and / or tables in addition to the word count.

Part 2 - Due Week 10: You will be required to prepare and deliver a 10 minute presentation on your marketing and promotional activity plan, seeking ’approval to proceed’ from your teacher who will act as a senior executive within your company.

Part 3 - Due Week 12: You will be required to deliver a 15 minute marketing presentation to the class and provide associated marketing collateral - e.g a brochure. You will be required administer a survey to the class which will asssess the quality of your presentation and the likelihood of purchase.

 
Assessment Task 3 – Marketing and Promotional Activity Review and Analysis
Date handed out: Week 4
Date and time due: Week 15
Group or Individual: Groups of no more than 5 students.

Purpose:
This assignment will allow you to critically review your marketing and promotional planning and activities

Requirements:
You are required to prepare a short report which reviews the promotional activities conducted by your group. The report should be no more than 1200 words and should be fully referenced. The report can include tables in addition to the word count.
 

Submission Requirements

Assessment tasks must be submitted online through blackboard. 

You must:

  • Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration.
  • Retain a copy of your assessment tasks.
  • Complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available on blackboard.
  • For group assignments - all group members must complete and sign the cover sheet. 
  • Each page of your assessment you should include footer with your name(s), student number(s), the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.

Resubmissions:
If you are found to be Not Yet Competent in an Assessment Task you will be allowed one resubmission to demonstrate competence. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”. 

Final Date for All Assessments
NO ASSESSMENT TASKS OR RESUBMISSIONS WILL BE ACCEPTED AFTER 5PM FRIDAY, WEEK 16.
 


Assessment Matrix

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

You will be provided with an assessment matrix in the assessments area of the unit blackboard shell.  Generally, your grading will be assessed against how well you demonstrate:

  • Perform the activities as required by the learning elements of this unit of competency.
  • Demonstrate the required knowledge for this unit of competency.
  • Execute the required skills for this unit of competency.
  • Demonstrate your employability skills through contribution to learning activities related to this assessment, timeliness, use of technology and teamwork.

Final Grades table:

DNS - Did not submit for assessment
NYC - Not yet competent
CAG - Competency achieved – graded
CC - Competent with credit
CDI - Competent with distinction
CHD - Competent with high distinction
 

Other Information

Late Submissions

Students are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. If a student is to be prevented from submitting an assessment item on time, by circumstances outside their control, they may apply in advance to the teacher for an extension to the due date of up to seven calendar days. To be eligible for an extension, you must lodge the extension form availabile at the following link with your teacher: http://www.rmit.edu.au/students/assessment/extension

Where an extension of greater than seven days is needed, the student must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination. More information on special consideration and how to apply can be found here: http://www.rmit.edu.au/students/specialconsideration


Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. Information on circumstances under which the assessment arrangements might be granted can be found at the following website: http://www.rmit.edu.au/students/assessment/adjustment
 

Course Overview: Access Course Overview