Course Title: Research and apply techniques for graphic design
Part B: Course Detail
Teaching Period: Term2 2012
Course Code: GRAP5260C
Course Title: Research and apply techniques for graphic design
School: 345T Media and Communication
Campus: City Campus
Program: C4224 - Certificate IV in Photoimaging
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:firstname.lastname@example.org
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
This course covers skills and knowledge required to research and apply techniques for graphic design.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
CUVDSP07B Research and apply techniques for graphic design
1. Interpret the graphic design brief.
1.1 Correctly interpret the specifications of the brief.
2. Organise resources for graphic design.
2.1 Correctly identify the resources required for the graphic design, including work space, materials, tools and equipment.
3. Test design approaches for graphic design
3.1 Produce a preliminary visual representation of the brief.
4. Produce the graphic design.
4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach.
On successful completion of this unit, you will be able to apply your skills and knowledge to design web environments.
Details of Learning Activities
In class learning activities include, but are not limited to:
independent project based work
workshopping of students’ projects
Out of class activities include, but are not limited to:
• online research
• work shopping
• independent project based work
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
|Week||Class Content||Assessment Tasks||Elements|
|1||Lecture: History: 1900’s to 2009 of Graphic Design : |
Major Milestones and Designers – their work and Ideas.
|Development: Research A Graphic Designers work and Ideas Develop a presentation include work, influences, and career paths and goals.||1, 2|
|2||Lecture: Basic Typography||Development: Research a Graphic Designers work and Ideas||1, 3, 4|
|3||Formative assessment 1 due – Design/Practitioner Research presentations||Development: Research A Graphic Designers work and Ideas||1, 2|
|4||Lecture: A Brand called You. Developing a Brand Identity |
In this globally acting and increasingly crowded creative marketplace, it is important to develop & distinguish one’s own brand and what it stands for.
|Development: Students brand identity concept development.||1, 2, 3, 4|
|5||Lecture: The Grid, Colour, Form and Content = The Expression of an Idea.||Development: Students brand identity concept development.||2, 3, 4|
|6||Lecture: Developing a Brand Identity collateral materials – Print, Online, social media||Development: Students brand identity concept development.||1-4 2.1-2|
|7||The New Media Marketplace – Contents, Formats, Platforms – Understanding how the Creative Marketplace has radically changed and its effect on Graphic Design and Photography - the challenges /opportunities||Research: ‘Cross Media’ fields ie: Advertising, Corporate Communications, Publishing, Online/Multimedia||1, 2|
|8||Formative assessment 2 due - Student Brand Identity presentations||2|
|9||Poster design lecture :|
Posters are they art or communication
Highlights from history Bahaus to Obama.
|Develop a response to a Creative Brief: |
Poster Design – Melbourne Wine and Food Festival.
|10||Develop a response to a Creative Brief: |
Poster Design – Melbourne Wine and Food Festival
Lecture: Indesign lecture – Video - Indesign tour of the interface - page design/colour set-up /type 1.
|Development: Develop a response to a Creative Brief: Poster Design – Melbourne Wine and Food |
|11||Understanding and Interpreting a brief – Create Creative Concepts, Cost Estimate, Technical considerations||Development: Develop a response to a Creative Brief: Poster Design – Melbourne Wine and Food Festival.||2.1|
|12||Responding to the brief – Test and evaluate preliminary Creative Visual representations of the brief, Organise Resources, – Selecting preferred Approach||Development: Develop a response to a Creative Brief: Poster Design – Melbourne Wine and Food Festival.||1,2, 3, 4|
|13||Summative assessment 1 due - Poster design presentations.||Architecture Photography Promotional Brochure||1,2, 3, 4|
|14||Lecture: Indesign lecture – Video - Indesign tour of the interface - page design/colour set-up /type 3||Development: Architecture Photography Promotional Brochure||1,2, 3, 4|
|15||Lecture: Indesign lecture – Video - Indesign tour of the interface - page design/colour set-up /type 4||Development: - Architecture Photography Promotional Brochure||1,2, 3, 4|
|16||Summative assessment 2 due - Architecture Photography Promotional Brochure – presentations||1,2, 3, 4|
You are advised to look at the course Blackboard site for ongoing updated information.
Personal data storage device, personal computer with In Design, Acrobat, Bridge and Photoshop CS4 as required (available in RMIT labs)
Overview of Assessment
A variety of practical assessment tasks, to be submitted in class, will be used to establish competence in this course.
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.
To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration Other Information
You will receive spoken and written feedback from teachers on your work. This feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Please advise teacher in advance if an extension of time or special consideration is required for submission of work. Refer to the course Blackboard site for policy information including information on late submissions.
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
Course Overview: Access Course Overview