Course Title: Develop self for photoimaging industry

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: SOSK5187C

Course Title: Develop self for photoimaging industry

School: 345T Media and Communication

Campus: City Campus

Program: C4224 - Certificate IV in Photoimaging

Course Contact : Josiane Mueller

Course Contact Phone: +61 3 9925 4585

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher : Guy Little

Phone: 03 9925 4865

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course deals with the development of the technical and conceptual skills required for work in the photoimaging environment. It also deals with communicating effectively and working strategically to achieve planned outcomes as a photoimaging practitioner.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI02B Develop self for photoimaging industry


1. Acquire and develop technical skills.

Performance Criteria:

1.1 Plan strategies for development of appropriate technical skils in photo imaging practice.

1.2 Continuously improve technical skills through practice, feedback, discussion and evaluation.

1.3 Explore capability of materials, tools and equipment as a means to continuously improve technical skills.

1.4 Identify and use relevant sources of information to stimulate technical skills and development of own style.


2. Develop conceptual skills and ideas

Performance Criteria:

2.1 Discuss ideas with others and apply knowledge gained to inform own practice.

2.2 Use work practice to gain experience in a range of genres and interpretations.

2.3 Study the work of others to stimulate conceptual and technical skill development.

2.4 Identify and use opportunities to develop own practice and keep informed about current photo imaging practice.


3. Develop own style

Performance Criteria:

3.1 Explore and experiment with new ideasin making and interpreting work.

3.2 Explore and use technology where appropriate to expand own practice.

3.3 Demonstrate own style through photo imaging project realisation.


4. Evaluate own work

Performance Criteria:

4.1 Seek and apply constructive criticism from more experienced practioners.

4.2 Evaluate own work against planned strategy for own photo imaging practice.

4.3 Evaluate own work in the context of work by others to extend own practice.

4.4 Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes. 


5. Research work opportunities

Performance Criteria:

5.1 Identify sources of information relating to work opportunities.

5.2 Identify industry networks and promotional opportunities that may help in developing career opportunities.

5.3 Incorporate researchresults and informtation into own work practice and career planning.

Learning Outcomes

On successful completion of this unit, you will have the skills and knowledge required to manage own performance and professional development. Particular emphasis is on setting and meeting priorities, analyzing information and using a range of strategies to further develop your skills.

Details of Learning Activities

Learning activities will consist of:

In class activities include, but are not limited to:

  • teacher demonstration
  • group discussion
  • teacher directed group activities
  • lecture

Out of class activities include, but are not limited to:

  • online and libary research
  • analysis of own style

Teaching Schedule

<thead> <th scope="col">Week</th> <th scope="col">Class Content</th> <th scope="col">Assessment</th> <th scope="col">Elements</th> </thead>
1 Course Intro & Assessment outline, Bibliography and literature review of entire subject and world leading texts in relevant fields and discussion  1-3
2 Food and sleep for maximising creativity  1-3
3 Creativity theories and applications  1-3
4 Mental health issues relating to creativity  1-3
5 Ananlysis of cinematic style, the styles of other professionals,review and group discussion  1-3
6 Communication and listening skills  1-3
7 Communication and networking skills Formative 1 1-3
8 Principle based sense self, self SWOT in class exercise  1-3
9 Leadership  1-3
10 Negoiation skills 1  1-3
11 One on one student feedback session Formative 2 4-5
12 Time management and prioritising  4-5
13 Finances & money  4-5
14 Developing your own style in a business context  4-5
15 Developing your sense of self in how you market Summative 1 4-5
16 Review and critique of Summative  4-5

Learning Resources

Prescribed Texts


Other Resources

Please refer to my reading list on Blackboard.

You are advised to make use of RMIT’s library database facilities and to look at the Blackboard site for ongoing updated information.
Re RMIT Library database - tutorials.

Overview of Assessment

Assessment may include written assignments, project work, class particiaption, individual or group presentations                             

Assessment Tasks

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises, knowledge assessment tasks and practical group projects.

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial summative assessment tasks. To demonstrate competency in this course, you will need to complete each of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment. For further information on the grading system please refer to the course Blackboard site.

Formative Assessment

  1. SWOT analysis of yourself as as photographer including an action plan as to how you would tackle these issues.
  2. Participate in the Canon EOS project.

Summative Assessment

      1. Style

Part A  Look at professional photographer whose work you admire (include 2 photocopies of their work) and describve in 1 page what are the elements that go into making this photographers style.

Part B  Now in 1 page outline the elements that make up your own style. As a suggestion look at your work now and and the elements that you like and trace each element back to its origion.

Be sure to include examples of your own work and the photographers work who you admire. Include Bibliography and diagrams where necessary.


For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

You will receive spoken and written feedback from teachers on your work. This feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

 Late Submissions
Please advise teacher in advance if an extension of time or special consideration is required for submission of work. Refer to the course Blackboard site for policy information including information on late submissions.

RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Special consideration policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;ompetency in this course, you will need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessments and a grade for the summative assessments.

Course Overview: Access Course Overview