Course Title: Monitor advertising production

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: MKTG5816C

Course Title: Monitor advertising production

School: 650T Vocational Business Education

Campus: City Campus

Program: C4227 - Certificate IV in Advertising

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Lecturer: Michelle Lackenby
Email: michelle.lackenby@rmit.edu.au
Lecturer is available via appointment on her scheduled teaching days

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit applies to individuals in an entry level position in the media planning, media buying, account or advertising management roles within an advertising team or media organisation, who monitor the advertising production process.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBADV403B Monitor advertising production

Element:

1. Oversee Pre-production work

Performance Criteria:

1.1. Confirm printing, print production, electronic production specifications, schedule, budget, supplier/s and resource requirements for pre-production activities
1.2. Monitor pre-production activities against scheduling and budgetary requirements and report likely overruns for action and approval in accordance with organisational policies and procedures
1.3. Estimate the effect of a delay in pre-production and make recommendations to re-schedule activities to meet the pre-production schedule in accordance with organisational policies and procedures
 

Element:

2. Oversee production processes

Performance Criteria:

2.1. Confirm specifications, production schedule, budget, supplier/s and resource requirements
2.2. Monitor progress against production schedule and identify likely variations in accordance with organisational policies and procedures
2.3. Gain approvals from relevant persons for schedule variations to production budget allocations in accordance with organisational policies and procedures if required
 

Element:

3. Monitor post production processes

Performance Criteria:

3.1. Confirm specifications, schedule, budget, supplier/s and resource requirements for post-production activities
3.2. Monitor post-production activities against scheduling and budgetary requirements and report likely variations for action and approval in accordance with organisational policies and procedures
 

Element:

4. Produce monitoring reports

Performance Criteria:

4.1. Produce monitoring reports which contain details of progress for pre-production, production and post-production activities
4.2. Produce monitoring reports which meet organisational requirements in terms of language, format, content, and level of detail
4.3. Provide monitoring reports within the required timeframe
 


Learning Outcomes


This unit describes the performance outcomes, skills and knowledge required to monitor and report on pre production, production and post production work for advertisements.


Details of Learning Activities

Practical activities, case studies and class discussion as well as work relevant assessments.


Teaching Schedule

Weekw/cTopicAssessment
 1 Introduction to the course including:
  • - Course requirements
  • - Course support documents
  • - Course Blackboard access
  • - Accuracy of enrolment
  • - Assessment requirements/Cover Sheets
  • - Reminder re Plagiarism
  • - Reminder re Appeals
  • - Extensions/Resubmissions
  • - Feedback in this course
  • - Reminder re submission requirements
  • - Getting help

Course Introduction and overview.

  • - Key learning outcomes
  • - Course Introduction
  • - Intro to Print Production
  • - Why it’s necessary? Why it’s important?
  • - Elements of print production to be covered by the unit
  • - Class to be lecture and demonstration and tutorial format

Introduction to Software used in this class:

PHOTOSHOP
INDESIGN
ILLUSTRATOR

Students are required to have software on their computers prior to week 2’s commencement.
 

Week 1
Lecture: Introduction to the unit. No lecture this week
Software: Introduction to Photoshop
Additional Reading: No Readings this week
 

 Assessment 1,2,3 Handed out
 2 Print Production
Lecture and demonstration on:
Colour/imaging for print production, requirements and costs involved.
Continue working on oral presentation
 
 Working on Assessment 1
 3 

Scavenger hunt in groups of four. Students will be required to meet at a location off campus and submit on line by 7pm. Class task

 
 4 

 Lecture: Print lecture and specifications
Software:  Photoshop/Indesign
Additional Reading:  Readings to be completed prior to following weeks class

Working on Assessment 1

 
 5 

 Lecture: Print
Software: Photoshop/Indesign
Additional Reading:
Readings to be completed prior to following weeks class

Working on Assessment 1

 
 6 


Lecture:
Print finishes
Software:
Photoshop colour correction and practice exercise.
Additional Readings to be completed prior to following weeks class

Working on Assessment 1

 
 7 

Assessment 1: Print Ad/Checklist before you submit week 8.

Students are to set up assessment to specifications explained in face to face delivery. (Photoshop for image manipulation, page layout in Indesign should be packed and print PDF for submission) NB: Students wishing to ad a vector element to Ad’s may use Illustrator as well but not compulsory.

Submission:
Process work
Student are to submit all research and design process development from start to finish of Print advertisement.

Print Ad research

  • Target audience , demographic, ect you choose must match your magazine choice.
  • What needs to be included (mandatories): Logo, dates running, ect.
  • Brainstorming concepts, slogans, body copy( if applicable), ect.
  • Photo’s taken or any other ways you generated your ideas
  • Development exploration thumbnails of print layouts
  • Font Research
  • Kuler colour ( Final choices if applicable)
  • Rationale for final print Ad.
  • Bauer media or other magazine choice specification , working outs and requirements must be used to set up your full page advert as well as written up in your document research.
  • Checklist sheet marked and signed by another student in class week 8
  • Packaged file set up to your magazine (your choice, remember must suit who your ad is aimed at) specifications.
  • Print ready PDF ( with printers marks on)
  • A4 presentation folder of process work and final print ad.

 

PDF to loaded under: Assessment 1_name
 

 
 8 

Guest speaker: K w Doggetts /paper specialist

Working on Assessment 1 due end of class

 Assessment 1 due
 9 
Lecture: Layout and grids

Software: Tutorials
Additional Readings to be completed prior to following weeks class

 Assessment 2
 10  
Lecture: Digital
Software: Tutorials
Additional Reading: Readings to be completed prior to following weeks class
 
 11 


Lecture: Digital continued
Software: Tutorials
Additional Reading: Readings to be completed prior to following weeks class

Working on assessment 2

 
 12 


Software: Tutorials
Additional Reading: Readings to be completed prior to following weeks class

Assessment 2_ Digital Banner
Assessment 2 checklist before you submit week 12.
Students are to set up assessment to specifications explained in face to face delivery. (Photoshop for image manipulation, page layout in Indesign should be packed and print PDF for submission)

Submission: Process work breakdown

 Student are to submit all research and design process development from start to finish for Digital media( Web Banner)

  • Target audience , demographic, ect must stay true to companies Brand Identity.
  • What needs to be included (mandatories): Logo, dates running, ect.
  • Brainstorming concepts, slogans, body copy( if applicable), ect.
  • Photo’s taken or any other ways you generated your ideas
  • Development exploration thumbnails of layouts
  • Font Research (web fonts)
  • Kuler colour ( Final choices if applicable)
  • Rationale 

Research on specification , working outs and requirements must be used to set up your digital Banner
PDF to loaded under: Assessment 2_ Assess 2 Digital Banner

 Assessment 2 is due
 13 


Lecture: Radio/Script
Software: Tutorials

Additional Reading: Readings to be completed prior to following weeks class

Working on Assessment 3

 Assessment 3
 14 Lecture: production Radio/SFX demonstrations
Software: Tutorials
Additional Reading: Readings to be completed prior to following weeks class

Working on Assessment 3
 
 15  Recording radio/ Present to class Assess 3 due
 16  Resubmissions 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
 


Assessment Tasks

Assessment 1: Print Ad/Checklist before you submit week 8.
Students are to set up assessment to specifications explained in face to face delivery. (Photoshop for image manipulation, page layout in Indesign should be packed and print PDF for submission) NB: Students wishing to ad a vector element to Ad’s may use Illustrator as well but not compulsory.

Submission:
Process work
Student are to submit all research and design process development from start to finish of Print advertisement. 

  • Print Ad research
  • Target audience , demographic, ect you choose must match your magazine choice.
  • What needs to be included (mandatories): Logo, dates running, ect.
  • Brainstorming concepts, slogans, body copy( if applicable), ect.
  • Photo’s taken or any other ways you generated your ideas
  • Development exploration thumbnails of print layouts
  • Font Research
  • Kuler colour ( Final choices if applicable)
  • Rationale for final print Ad.
  • Bauer media or other magazine choice specification , working outs and requirements must be used to set up your full page advert as well as written up in your document research.
  • Checklist sheet marked and signed by another student in class week 8
  • Packaged file set up to your magazine (your choice, remember must suit who your ad is aimed at) specifications.
  • Print ready PDF ( with printers marks on)
  • A4 presentation folder of process work and final print ad.

PDF to loaded under: Assessment 1_name 

 
Assessment 2_ Digital Banner Hide Details
Assessment 2 checklist before you submit week 12.
Students are to set up assessment to specifications explained in face to face delivery. (Photoshop for image manipulation, page layout in Indesign should be packed and print PDF for submission)

Submission:
Process work
Student are to submit all research and design process development from start to finish for Digital media( Web Banner)

  • Target audience , demographic, ectmust stay true to companies Brand Identity.
  • What needs to be included (mandatories): Logo, dates running, ect.
  • Brainstorming concepts, slogans, body copy( if applicable), ect.
  • Photo’s taken or any other ways you generated your ideas
  • Development exploration thumbnails of layouts
  • Font Research (web fonts)
  • Kuler colour ( Final choices if applicable)
  • Rationale

Research on specification , working outs and requirements must be used to set up your digital Banner
PDF to loaded under: Assessment 2_ Assess 2 Digital Banner

 

Assessment _3 radio
Students are to set up assessment to specifications explained in face to face delivery.

Submission:
Process work

Radio station research
Target audience , demographic, ect you choose must match your radio choice.
Brainstorming concepts
Past Campaign research
Script
Recording of radio ad
Budget breakdown
 

Student are to submit all research and design process development from start to finish

  • Assessment
  • Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
  • You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
  • If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.
  • Always retain a copy of your assessment tasks (hard copy and soft copy).
  • When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.
  • Resubmission
  • It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.

 

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.

Submission Requirements:

Format:
Work to be saved in a word doc or .pdf and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.

Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.

Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.

Resubmission:
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.
 


Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Course Overview: Access Course Overview