Course Title: Conduct market research

Part A: Course Overview

Program: C4228

Course Title: Conduct market research

Portfolio: BUS

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5830C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Workplace

Term1 2012,
Term1 2013,
Term2 2013,
Term1 2014,
Term2 2014,
Term1 2015,
Term2 2015

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au


Course Description

This unit applies to non specialist market research personnel who have data and information gathering and analysis as a major part
of their role and who are required to conduct market research. These individuals may work in areas such as marketing, communications, strategic planning and organisational development.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None required



National Competency Codes and Titles

National Element Code & Title:

BSBMKG408B Conduct market research

Elements:

1. Conduct desk research to gather background market information

2. Develop research methodology and objectives

3. Recruit respondents

4. Gather data and information from respondents

5. Analyse research information

6. Prepare research reports


Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to conduct market research using interview and survey
methodologies (not specialist statistical design and analysis) and to report on findings.


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.