Course Title: Make a presentation

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: COMM5928C

Course Title: Make a presentation

School: 650T TAFE Business

Campus: City Campus

Program: C4228 - Certificate IV in Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training, promotions, etc. They contribute well developed communication skills in presenting a range of concepts and ideas.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCMM401A Make a presentation


1. Prepare a presentation

Performance Criteria:

1.1 Written preparation is undertaken to support delivery of the presentation
1.2 Outcomes for the presentation are determined to provide focus
1.3 Presentation strategies are chosen to match the characteristics of the target audience, the location, the resources and the personnel needed
1.4 Presentation aids and materials are selected to enhance audience understanding of key concepts and ideas


2. Deliver a presentation

Performance Criteria:

2.1 The desired outcomes of the presentation are explained to, and discussed with the target audience
2.2 Presentation aids, materials and examples are used to support target audience understanding of key concepts and ideas
2.3 Non verbal and verbal communication of participants is monitored to promote attainment of presentation outcomes
2.4 Opportunities are provided for participants to seek clarification on key ideas and concepts and the presentation is adjusted to meet participant needs and preferences
2.5 Key concepts and ideas are summarised at strategic points to facilitate participant understanding
2.6 Variations in verbal and non-verbal communication are used to maintain participant engagement


3. Review the presentation

Performance Criteria:

3.1 A review strategy is implemented to determine the effectiveness of the presentation
3.2 The strategy selected utilises feedback from participants
3.3 The reactions of key personnel to the delivery are sought and discussed
3.4 Adjustments to delivery are considered and incorporated

Learning Outcomes

This unit covers the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience.

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered thought various technology platforms and include your contribution to wikis and discussion threads, reflective journals, quizzes and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule

Week Week Commencing Topic Comments / Notes / Assessment due
1 06 Feb Course introduction
2 13 Feb What is CB and Why Should I Care
3 20 Feb Value and the Consumer Behaviour Value Framework
4 27 Feb Consumer Learning Starts Here: Perception
5 05 Mar Comprehension, Memory, & Cognitive Learning
6 12 Mar Motivation and Emotions--Driving Consumer Behaviour
7 19 Mar Personality, Lifestyles and the Self-Concept
8 26 Mar Attitudes and Attitude Change
9 02 Apr Culture and Consumers
9 05Apr-11Apr Mid semester break
10 09 Apr Culture and Consumers
11 16 Apr Group Influence
12 23 Apr Consumers in Situations
13 30 Apr Decision Making I: Need Recognition & Search. Alternative Evaluation & Choice. Task 1 due
14 07 May Consumption to Satisfaction
15 14 May Oral Presentations Oral Presentations
16 21 May Resubmission and remaining Presentations
17 28 May Resubmission

Learning Resources

Prescribed Texts

Essentials of Public Speaking 4th edition Cengage Advantage Books Cheryl Hamilton



Other Resources

Building a Speech7th edition. Cengage advantage Books. Sheldon Metcalfe

Verbal Communication Cengage Learning. Jeff Butterfield

NLP Solutions Sue Knight

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

Task .1 Written format. Describe HOW to prepare a speech including research, design, use of aids, format and credibility when speaking as a base to work from.

Task 2. A 5 minute Individual Oral Presentation making use of (among others) power points and demonstrating stagecraft, tonal shifts, and the topics to be assessed on as described in class and on the marking sheet. This presentation is to be done extemporaneously.

Assessment Matrix

Course Overview: Access Course Overview