Course Title: Review and maintain a website

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: COSC5951C

Course Title: Review and maintain a website

School: 650T TAFE Business

Campus: City Campus

Program: C4228 - Certificate IV in Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email:timothy.wallis@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Elaine Holstein

elaine.holstein@rmit.edu.au

(03) 9925 5155

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit applies to individuals who have knowledge of the relationship between web-sites and the core functions of an organisation. They also have working knowledge and skills of performing basic updates to web site content. They may provide administrative support within an organisation or be other individuals who have been delegated this responsibility.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBEBU401A Review and maintain a website

Element:

1. Review website content and use

Performance Criteria:

1.1. Monitor and analyse customer and user feedback in accordance with organisational timelines
1.2. Analyse automatically collected website data and identify trends
1.3. Make recommendations on changes to the website and its content in response to feedback and data analysis and approve changes scheduled for implementation
1.4. Review cost implications of the recommended changes to determine their viability
 

Element:

2. Update website

Performance Criteria:

2.1. Replace superseded and inaccurate information with current information and add additional material in accordance with organisational requirements
2.2. Follow protocols for ensuring the accuracy and authenticity of information
2.3. Remove services no longer available or required and add new ones in accordance with organisational requirements
2.4. Check off-line information against that posted on the website and rectify discrepancies in accordance with organisational timelines
2.5.Follow security procedures for updating the website
 

Element:

3. Carry out non technical site maintenance

Performance Criteria:

3.1. Analyse user feedback to confirm that faults have resulted from the site and are not user problems
3.2. Rectify faults and make improvements to the site in response to user feedback approved by the organisation
3.3. Add new web pages and/or active links and remove redundant pages and links in accordance with organisational requirements
3.4.Make site changes in response to changes in marketing strategy in accordance with organisational requirements and consideration of cost benefits
 


Learning Outcomes


This unit describes the performance outcomes, skills and knowledge required to undertake data analysis, review website content and update and maintain a website.


Details of Learning Activities

Learning activities for this course  include: Individual and group research, case studies and problem based assessments.


Teaching Schedule

WeekDateTopicAssessment
1Feb 10Course Introduction and overview 
2Feb 17Overview of the elements of marketing and marketing communications planning
Goal and objectives setting
 Assessment 3 commences
3Feb 24E marketing communication tools and techniques An overview of the tools available to the e-marketer/advertiser
E- marketing channels Exploration of the range of e-marketing communication channels and an analysis of their strengths and weaknesses
 
4March 3Assessing the needs of the business
- preparing a client brief
- business objectives + brand values
- functionality requirements
 
5March 10 - March Labour Day HolidayProject Planning
Techniques and templates will be discussed for these two important processes
stakeholder Management
Techniques and templates will be discussed for these two important processes
 
6March 17

Design for the net• Advertising
• Website introduction
• Introduction to to Weebly

 
7March 24Designing a website continuedAssessment 1 due
8March 31Development of integrated marketing communications strategy 
9April 7• A focus on:
Search Engine Optimisation

E- Advertising methods of communications delivery
 

 
10April 14• An in depth look at:
What is Viral e-Marketing, critical elements…giving you the best chance of going viral.
 
 
 Mid-semester break 18-25 April  
11April 28• A focus on:
Email Marketing, Blogs, e-newsletters, Mobile marketing
 
 
12May 5• A focus on:
Social networking twitter, Linkedin, Face book,
You tube, Instragram, Pinterest etc.
 
 
13May 12• A focus on:
Campaign scheduling and measurement
 
 
14May 19Assessment consolidationAssessment 2 due
15May 26Group interviews and assessment 2 feedback 
16June 1Group interviews and assessment 2 feedback cont. 

Week 1 will consist of an induction to the course which will include completion of a pre training review and familiarisation with:
• Your teacher(s) and other students.
• Services and facilities
• Student responsibilities
• Where to get support
• Course requirements, key learning outcomes, assessment, feedback and grading.
• Submission requirements and the resubmission policy
• Plagiarism
• Appeals
• Extensions and Special Consideration
• Privacy 
 

This unit is codelivered and coassessed with MKTG5820C Conduct electronic marketing Communications
 


Learning Resources

Prescribed Texts


References


Other Resources

A range of resources will be provided to students throughout the semester.


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.


Assessment Tasks

You are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.

Assessment Task 1 – Requirements Report
Date handed out: Week 1
Date and time due: week 7
Group or Individual: Group

Purpose: Students will develop skills in research market scoping and analysis as well as identifying and responding to clientss needs as presented for an integrated e-marketing communications strategy and website.

Requirments: In pairs, students assume the role of e-marketing consultant for a business of their choice. They are to decide upon a business or idea for which there is a need for new e-marketing communications including a website and electronic advertisements to convey marketing communications consistent with the organisations marketing objectives. Students can choose to develop the e-marketing strategy for a real client, themselves, or revamp an existing strategy and website for an organisation they know of but with whom they may not have direct contact.

Assessment Task 2 – E-communications strategy and Website
Date handed out: Week 1
Date and time due: week 14
Group or Individual: Group

Purpose: This task will provide students with the opportunity to develop and demonstarte skills in e-communications strategic development and implementaion as well as designing a basic website to address the clients needs.

Requirements: Working in the same pairs, students are to develop and implement their approach including a basic website in-line with the project scoped for Assessment 1 – Requirements Report. The website must be designed, incorporating an electronic advertisement, with consideration for the research conducted in the requirements report paying particular attention to ensuring the brand essence, online value proposition and design and functionality requirements are adhered to in order that the overall communications objectives are achieved.

Assessment Task 3 – Knowledge Sharing Workshops
Date handed out: week 1
Due Date: ongoing (Outlined according to the weekly presentation schedule to be completed the first week of classes)
Group/Individual: Pairs

Purpose: This assessment wil provide students with the opportunity to develop employability skills in the areas of research, analysis and communications. The objective of this activity is to encourage students to explore the concepts and theories presented from a different angle and to learn to learn from each other. Students will research, prepare and present to the whole group, an in depth and focussed examination of a topic they have selected.

Requirements: Working in groups, students are required to research a pre-determined area of electronic marketing (including social media, viral marketing, email marketing, online advertising etc) and present a summary of the key trends in within the area. Additionally, students are to identify and present two case studies of recent examples of best practice work from this area of electronic marketing. This will need to include a whole of group, or small group activity designed to provide a practical angle to a theoretical concepts.

 

 Submission requirements:
Assessment tasks must be submitted online through blackboard.
You must:
• Retain a copy of your assessment tasks.
• Complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available on blackboard.
• For group assignments - all group members must complete and sign the cover sheet.
• Each page of your assessment you should include footer with your name(s), student number(s), the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
 

Resubmissions:
If you are found to be Not Yet Competent in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Final Date for All Assessments:
Unless the Late Submission Procedures (see above) are applied, No assessment tasks or resubmissions will be accepted after 5pm Friday, Week 16.
 


Assessment Matrix

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Marking Guide (Grading):
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

You will be provided with an assessment matrix in the assessments area of the unit blackboard shell. Generally, your grading will be assessed against how well you demonstrate:
• Perform the activities as required by the learning elements of this unit of competency.
• Demonstrate the required knowledge for this unit of competency.
• Execute the required skills for this unit of competency.
• Demonstrate your employability skills through contribution to learning activities related to this assessment, timeliness, use of technology and teamwork.

Final Grades table:
DNS - Did not submit for assessment
NYC - Not yet competent
CAG - Competency achieved – graded
CC - Competent with credit
CDI - Competent with distinction
CHD - Competent with high distinction

 

Other Information

Review and Maintain a Website clustered with Conduct electronic marketing communications MKTG5820C

Late submissions:
If circumstances outside your control are likely to prevent you from submitting an assessment item on time, you may apply to your teacher for an extension of up to seven calendar days.

You must apply for an extension at least one working day prior to the submission deadline.

More Information: http://www.rmit.edu.au/students/assessment/extension

Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf


Special Consideration
Extensions of greater than seven days will only be granted to eligible students through the special consideration process. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

More Information:http://www.rmit.edu.au/browse;ID=g43abm17hc9w

Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31
 

Course Overview: Access Course Overview