Course Title: Review and maintain a website

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: COSC5951C

Course Title: Review and maintain a website

School: 650T Vocational Business Education

Campus: City Campus

Program: C4228 - Certificate IV in Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Elaine Holstein

9925 5155

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit applies to individuals who have knowledge of the relationship between web-sites and the core functions of an organisation. They also have working knowledge and skills of performing basic updates to web site content. They may provide administrative support within an organisation or be other individuals who have been delegated this responsibility.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBEBU401A Review and maintain a website


1. Review website content and use

Performance Criteria:

1.1. Monitor and analyse customer and user feedback in accordance with organisational timelines
1.2. Analyse automatically collected website data and identify trends
1.3. Make recommendations on changes to the website and its content in response to feedback and data analysis and approve changes scheduled for implementation
1.4. Review cost implications of the recommended changes to determine their viability


2. Update website

Performance Criteria:

2.1. Replace superseded and inaccurate information with current information and add additional material in accordance with organisational requirements
2.2. Follow protocols for ensuring the accuracy and authenticity of information
2.3. Remove services no longer available or required and add new ones in accordance with organisational requirements
2.4. Check off -line information against that posted on the website and rectify discrepancies in accordance with organisational timelines
2.5. Follow security procedures for updating the website


3. Carry out non technical site maintenance

Performance Criteria:

3.1. Analyse user feedback to confirm that faults have resulted from the site and are not user problems
3.2. Rectify faults and make improvements to the site in response to user feedback approved by the organisation
3.3. Add new web pages and/or active links and remove redundant pages and links in accordance with organisational requirements
3.4. Make site changes in response to changes in marketing strategy in accordance with organisational requirements and consideration of cost benefits

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to undertake data analysis, review website content and update and maintain a website.

Details of Learning Activities

This course is co-delivered and co-assessed with MKTG5820C (BSBMKG412A) Conduct Electronic Marketing Communications

A range of in class activities, workshops and case studies are included in the learning activities for this course.

Teaching Schedule

Week NumberDateTopicAssessments
1 9th Feb Course Introduction and overview.
- key learning outcomes
• - course in the context of advertising
Familiarisation with systems and procedures
 Set  presentations schedule (Assessment 3)
2 16th Feb Overview of the elements of marketing and marketing communications planning
Goal and objectives setting

Students will identify a marketing challenge that will provide the focus for a major assignment

Overview of the regulatory framework


3 23rd Feb E marketing communication tools and techniques

An overview of the tools available to the e-marketer/advertiser
E- marketing channels

Exploration of the range of e-marketing communication channels and an analysis of their strengths and weaknesses

4 2nd March Assessing the needs of the business
- preparing a client brief
- business objectives + brand values
- functionality requirements


59th March
Mon 9th March Labour Day Holiday
 Project Planning
Techniques and templates will be discussed for these two important processes
stakeholder Management
Techniques and templates will be discussed for these two important processes


6 16th March Design for the net

• Advertising
• Website introduction
• Introduction to to Weebly

723rd March Assessment consolidationAssessmemt 1
8a30th March

Designing a website continued

Self Directed Activity - case study to be discussed during next weeks classes.

Mid semester BreakApril 2nd - 8th  
8bApril 9th - 10th

Designing a website continued

Self Directed Activity - case study to be discussed during next weeks classes.

9 13th AprilDevelopment of integrated marketing communications strategy

Students explore the strategic approaches to integrating marketing communications with an emphasis on the developing on e-marketing communications
• Examination of reporting styles/formats


10 20th April • A focus on:
Search Engine Optimisation

E- Advertising methods of communications delivery
Writing for the net

Content Management strategy

11 27th April• An in depth look at:
• What is Viral e-Marketing, critical elements…giving you the best chance of going viral.
124th May• A focus on:
• Email Marketing, Blogs, e-newsletters, Mobile marketing
13 11th mayA focus on:
Social networking Twitter, Linkedin, Facebook,
Youtube, Instagram, Pinterest etc. Snapchat
• Campaign scheduling software and techniques
14 18th may • A focus on:
15 25th mayAssessment consolidation Assessment  2
16 1st June Resubmits if required,  

This course is codelivered and coassessed with MKTG5820C (BSBCMM401A) Conduct Electronic Marketing Communications

This schedule may be subject to small changes throughout the semester.

Learning Resources

Prescribed Texts


Other Resources

Students will be provided with appropriate resources throughout the semester.

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

This course is co-delivered and co-assessed with MKTG5820C (BSBMKG412A) Conduct Electronic Marketing Communications

Please note: You are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.

Assessment Task 1 - Requirements Report - Individual (Due 6:30 pm Friday Week 7)


This assessment is designed to evaluate students ability to analyse the market and determine an organisations e-marketing communications needs based on that analysis.

Students are to assume the role of e-marketing consultant for a business of their choice. They are to decide upon a business or idea for which there is a need for new e-marketing communications including a website and electronic advertisements to convey marketing communications consistent with the organisations marketing objectives. Students can choose to develop the e-marketing strategy for a real client, themselves, or revamp an existing strategy and website for an organisation they know of but with whom they may not have direct contact.

Students will produce a detailed requirements report covering the business needs and to make appropriate recommendations for a new/revised strategy and website to be used as part of the organisation’s e-marketing communications.

The report needs to include:

• Structured report presentation
• Introduction – Identification of the company and the challenge
• Goals and Objectives for the strategy (these will be smart marketing objectives)
• Clear definition and description of the target Market
• Project Plan – how will we go about planning and implementing the project
• Stakeholder Management Plan
• Site Map for Phase 2 of the project
• Summary and recommendations of intended approach.

Students will be provided with detailed marking guides for each assessment task at the commencement of the course as well as all the relevant templates.

Submission Requirements: Students are required to provide a written document uploaded onto blackboard. Emailed submissions will not be marked.

Assessment Task 2 - E-communications strategy and Website - individual (Due 6:30 pm Friday Week 15)

This assessment is designed to evaluate students ability to implement an e-marketing communications strategy including all the relevant software applications presented during classes.

Students are to develop and implement their approach including a basic website in-line with the project scoped for Assessment 1 – Requirements Report. The website must be designed, incorporating an electronic advertisement, with consideration for the research conducted in the requirements report paying particular attention to ensuring the brand essence, online value proposition and design and functionality requirements are adhered to in order that the overall communications objectives are achieved.

This assessment will include:
• Clear recommendations for the e-channel mix to achieve the communications objectives (from assessment task 1)
• E communications design elements this includes both visual and verbal, copy for your communications pieces will be assessed for relevance to their respective mediums.
• Implementation of e-communications channels recommendations. i.e, email, newsletter, advertisements etc, blogs etc. relevant to the strategic objectives, channel mix and target audience
• Development and distribution of email campaign through mailchimp.
• The website design, navigation and content
• Social media, the development of a Facebook business page this also includes relevant links to your chosen social media platforms, Facebook and Twitter links are mandatory for a pass.
• Google analytics links
• Recommended methods for measuring effectiveness and campaign reporting
• Summary and recommendations for any further development required.

Students will be provided with detailed marking guides for each assessment task at the commencement of the course.

Submission Requirements: Students are required to provide a relevant website links and where applicable PDF’s of the advertisements not included as part of the website. This needs to be uploaded onto blackboard. Emailed submissions will not be marked.

Task 3 – Knowledge Sharing Workshops

Due Date: Outlined according to the weekly presentation schedule to be completed the first week of classes

Group or Individual: pair assessment

This assessment is designed to evaluate students ability to research and present on a content relevant topic as well as work within a small group context.

Working in pairs, students are required to research a pre-determined area of electronic marketing (including social media, viral marketing, email marketing, online advertising etc.) and present a summary of the key trends in within the area. Additionally, students are to identify and present two case studies of recent examples of best practice work from this area of electronic marketing.

The objective of this activity is to encourage students to explore the concepts and theories presented from a different angle and to learn to learn from each other.

Students will research, prepare and present to the whole group, an in depth and focussed examination of a topic they have selected. This will need to include a whole of group, or small group activity designed to provide a practical angle to a theoretical concepts. Each workshop will last for 20 mins in total and will be presented during class time, (This is a weekly activity which means that each group presents only once during the semester). The schedule and topics will be discussed in week 1.

The workshop needs:

• Content that enriches the knowledge of class
• An interesting and engaging presentation style
• Include an activity that practically applies the new learning
• The opportunity for participants to ask questions re the workshop content and activity.

The presentation needs to be saved as a PDF and uploaded into Blackboard the day that it is presented by one of the group members.
Emailed submissions wil not be accepted.

Submission requirements:
You are required to meet the following criteria for all assessments. Failure to do so may result in you being deemed not-yet-competent:

• Submit all assessment tasks online through blackboard, and include the RMIT e-submission declaration (see below).
• Ensure that you submit assessments on or before the due date.
• Retain a copy of your assessment tasks.

Electronic Submission
When submitting work online, you need to include the cover sheet supplied by your teacher. This includes the following declaration:

RMIT Electronic Submission of work for assessment
I declare that in submitting all work for this assessment I have read, understood and agree to the content and expectations of the assessment declaration.

If you are found to be Not Yet Competent (NYC) in an Assessment Task you will be allowed one resubmission to demonstrate competence. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.

Late Submissions
Students are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. If a student is to be prevented from submitting an assessment item on time, by circumstances outside their control, they may apply in advance to the teacher for an extension to the due date of up to seven calendar days. To be eligible for an extension, you must lodge the extension form available at the following link with your teacher:

Where an extension of greater than seven days is needed, the student must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination. More information on special consideration and how to apply can be found here:

Final Date for All Assessments
No assessment tasks or resubmissions will be accepted after 5pm Friday, week 16.

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. Information on circumstances under which the assessment arrangements might be granted can be found at the following website:

Assessment Matrix

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

You will be provided with an assessment matrix in the assessments area of the unit blackboard shell. Generally, your grading will be assessed against how well you:
• Perform the activities as required by the learning elements of this unit of competency.
• Demonstrate the required knowledge for this unit of competency.
• Execute the required skills for this unit of competency.
• Demonstrate your employability skills through contribution to learning activities related to this assessment, timeliness, use of technology and teamwork.

Final Grades table:
CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved – Graded
NYC - Not Yet Competent
DNS - Did Not Submit for assessment

Other Information


Course Overview: Access Course Overview