Course Title: Review and maintain a website

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: COSC5951C

Course Title: Review and maintain a website

School: 650T Vocational Business Education

Campus: City Campus

Program: C4228 - Certificate IV in Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email:timothy.wallis@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Elaine Holstein

elaine.holstein@rmit.edu.au

9925 5155

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit applies to individuals who have knowledge of the relationship between web-sites and the core functions of an organisation. They also have working knowledge and skills of performing basic updates to web site content. They may provide administrative support within an organisation or be other individuals who have been delegated this responsibility.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBEBU401A Review and maintain a website

Element:

1. Review website content and use

Performance Criteria:

1.1. Monitor and analyse customer and user feedback in accordance with organisational timelines
1.2. Analyse automatically collected website data and identify trends
1.3. Make recommendations on changes to the website and its content in response to feedback and data analysis and approve changes scheduled for implementation
1.4. Review cost implications of the recommended changes to determine their viability
 

Element:

2. Update website

Performance Criteria:

2.1. Replace superseded and inaccurate information with current information and add additional material in accordance with organisational requirements
2.2. Follow protocols for ensuring the accuracy and authenticity of information
2.3. Remove services no longer available or required and add new ones in accordance with organisational requirements
2.4. Check off-line information against that posted on the website and rectify discrepancies in accordance with organisational timelines
2.5.Follow security procedures for updating the website
 

Element:

3. Carry out non technical site maintenance

Performance Criteria:

3.1. Analyse user feedback to confirm that faults have resulted from the site and are not user problems
3.2. Rectify faults and make improvements to the site in response to user feedback approved by the organisation
3.3. Add new web pages and/or active links and remove redundant pages and links in accordance with organisational requirements
3.4.Make site changes in response to changes in marketing strategy in accordance with organisational requirements and consideration of cost benefits
 


Learning Outcomes


This unit describes the performance outcomes, skills and knowledge required to undertake data analysis, review website content and update and maintain a website.


Details of Learning Activities

This course is co-delivered and co-assessed with MKTG5820C (BSBMKG412A) Conduct Electronic Marketing Communications

A range of in class activities, workshops and case studies are included in the learning activities for this course.


Teaching Schedule

Week NumberDateTopicAssessments
1 6th July Course Introduction and overview.
- key learning outcomes
• - course in the context of advertising
Familiarisation with systems and procedures
 Set  presentations schedule (Assessment 3)
2 13th July Overview of the elements of marketing and marketing communications planning
Goal and objectives setting

Students will identify a marketing challenge that will provide the focus for a major assignment

Overview of the regulatory framework

 

 
3 20th July E marketing communication tools and techniques

An overview of the tools available to the e-marketer/advertiser
E- marketing channels

Exploration of the range of e-marketing communication channels and an analysis of their strengths and weaknesses

 
4 27th July Assessing the needs of the business
- preparing a client brief
- business objectives + brand values
- functionality requirements

 

 
53rd August
 
 Project Planning
Techniques and templates will be discussed for these two important processes
stakeholder Management
Techniques and templates will be discussed for these two important processes

 

 
6 10th August Design for the net

• Advertising
• Website introduction
• Introduction to to Weebly
 

 
717th August Assessment consolidationAssessment 1
824th August

Designing a website

 
Mid semester Break  31st August - 4th September 
9 7th SeptDevelopment of integrated marketing communications strategy

Students explore the strategic approaches to integrating marketing communications with an emphasis on the developing on e-marketing communications
• Examination of reporting styles/formats

 

 
10 14th Sept • A focus on:
Search Engine Optimisation

E- Advertising methods of communications delivery
Writing for the net

Content Management strategy
 

 
11 21st Sept• An in depth look at:
• What is Viral e-Marketing, critical elements…giving you the best chance of going viral.
 
 
1228th Sept• A focus on:
• Email Marketing, Blogs, e-newsletters, Mobile marketing
 
 
135th OctoberA focus on:
Social networking Twitter, Linkedin, Facebook,
Youtube, Instagram, Pinterest etc. Snapchat
• Campaign scheduling software and techniques
 
 
14 12th October • A focus on:
measurement
 
 
1519th OctoberAssessment consolidation Assessment  2
16 26th October Resubmits if required,  

This course is codelivered and coassessed with MKTG5820C (BSBCMM401A) Conduct Electronic Marketing Communications

This schedule may be subject to small changes throughout the semester.
 


Learning Resources

Prescribed Texts


References


Other Resources

Students will be provided with appropriate resources throughout the semester.


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.


Assessment Tasks

This course is co-delivered and co-assessed with MKTG5820C (BSBMKG412A) Conduct Electronic Marketing Communications

Please note: You are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.

Assessment Task 1 - Requirements Report
Group or Indidual: Individual
Date and Time Due: 23:59 pm Friday Week 7

Purpose:
This assessment is designed to evaluate students ability to analyse the market and determine an organisations e-marketing communications needs based on that analysis.

Requirements:
Students will produce a detailed requirements report covering the business needs and to make appropriate recommendations for a new/revised strategy and website to be used as part of the organisation’s e-marketing communications.


Assessment Task 2 - E-communications strategy and Website 
Group or Individual: Individual
Date and time due: 23:59 pm Friday Week 15

Purpose:
This assessment is designed to evaluate students ability to implement an e-marketing communications strategy including all the relevant software applications presented during classes.

Requirements:
Students are to develop and implement their approach including a basic website in-line with the project scoped for Assessment 1 – Requirements Report. The website must be designed, incorporating an electronic advertisement, with consideration for the research conducted in the requirements report paying particular attention to ensuring the brand essence, online value proposition and design and functionality requirements are adhered to in order that the overall communications objectives are achieved.

Assessment Task 3 – Knowledge Sharing Workshops and class e-conversations.
Group or Individual: Group (Pairs)
Due Date: Outlined according to the weekly presentation schedule to be completed the first week of classes

Purpose:
This assessment is designed to encourage students to research the range of interesting issues associated with e-communications as well as debate and discussion.
Requirements:

Requirements:
Working in pairs, students are required to research a pre-determined area of electronic marketing (social media, viral marketing, email marketing, online advertising or design application not covered in class etc) and present a summary of the key trends in within the area. Students need to identify and present two case studies of recent examples of best practice work from this area of electronic marketing.


Assessment Matrix

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

You will be provided with an assessment matrix in the assessments area of the unit blackboard shell. Generally, your grading will be assessed against how well you:
• Perform the activities as required by the learning elements of this unit of competency.
• Demonstrate the required knowledge for this unit of competency.
• Execute the required skills for this unit of competency.
• Demonstrate your employability skills through contribution to learning activities related to this assessment, timeliness, use of technology and teamwork.

Final Grades table:
CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved – Graded
NYC - Not Yet Competent
DNS - Did Not Submit for assessment
 

Other Information


 Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

More Information: http://www.rmit.edu.au/students/assessment/extension
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf

Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf

Resubmissions (VET Programs):
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.


Adjustments to Assessment:
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31

Course Overview: Access Course Overview