Course Title: Develop and apply photo imaging industry knowledge

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: VART6267C

Course Title: Develop and apply photo imaging industry knowledge

School: 345T Media and Communication

Campus: City Campus

Program: C4312 - Certificate IV in Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Jessie DiBlasi

Nominal Hours: 15

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will be required to source, apply and update a general knowledge of the photo imaging industry, including industry structure and operation, employment obligations and you will also be required to consider the impact of new technology.

This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry is integral to your experience.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI301A Develop and apply photo imaging industry knowledge


1. Source and apply industry information

Performance Criteria:

1.1 Seek information on the structure and operation of the photo imaging industry using appropriate sources
1.2 Apply information from appropriate sources to assist in effective work performance in the photo imaging industry
1.3 Seek information on new technology affecting the photo imaging industry using appropriate sources
1.4 Seek information on ethical and legal work practices
1.5 Seek information on business practices using appropriate sources
1.6 Comply with copyright requirements when accessing information
1.7 Apply information in day-to-day work activities to enhance quality of work performance


2. Update and maintain industry knowledge

Performance Criteria:

2.1 Identify and use opportunities to update knowledge of the photo imaging industry
2.2 Monitor current issues of concern to the industry
2.3 Share updated knowledge with colleagues and peer group as appropriate, and incorporate into day-to-day work activities
2.4 Establish and maintain effective contacts in the photo imaging industry

Learning Outcomes

On successful completion of this unit, you will be able to develop your photo imaging industry knowledge and apply it to your work.

Details of Learning Activities

In class activities & out-of-class activities
List of possibilities include
•guest lecturers
•group discussion
•online research
•independent project based work
•teacher directed group activities/projects
•class exercises to review discussions/lectures

Teaching Schedule

 Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.  


Class content

Assessment Due



Course outline & introduction

End of Year Exhibition 2015 Planning meeting/ workshop

Formative 011-2
2Guest Lecture/Excursion (Assistants) 1-2

End of Year Exhibition 2015 Planning meeting/ workshop

Formative 01

4Guest Lecture (Editorial/Architecture/Music Photographer) 1-2

Social Media, Web Presence + Marketing

End of Year Exhibition 2015 Planning meeting/ workshop

 Formative 011-2
6Excursion/Guest Lecture (Photojournalist/Fine Art Photographer) 1-2

Professional/Industry associations

End of Year Exhibition 2015 Planning meeting/ workshop

Formative 01

8No Delivery  
9No Delivery  
10No Delivery  

Excursion/Guest Lecture (Folio Maker/Photographic Studio)

Formative 01 Report due

Formative 011-2


12Grants/Fundraising/Competitions 1-2
14Summative 01 PresentationsSummative 011-2
15Summative 01 PresentationsSummative 011-2
16Review & feeback 1-2

Learning Resources

Prescribed Texts

Please refer to the reading list on Blackboard
RMIT Library database - tutorials


You are advised to look at the course Blackboard site for ongoing updated information.

Other Resources

Overview of Assessment

Assessment in this course will be practical and presentation will be in written and oral form.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for on-going feedback and can be considered as essential building blocks for the more substantial summative assessment tasks.

To demonstrate competency in this course, you will need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessments and a grade for the summative assessments.

Formative Assessment

1. End of Year Exhibition 2015 Planning meetings/ workshop x 4 + Report
In small groups, form a working committee and develop a proposed plan for the 2015 end of year exhibition.

Write a report (200-500 words) that details the following:

Part A: Your individual contribution: Detail your individual contribution to the planning for the 2015 end of year exhibition.

Part B: The group contribution. In your committee group/with your group members, write one statement as a collective detailing the group plans and/or achievements across the semester.

Report Due Week 11 in class

Summative 01: Individual Networking Plan
Investigate the area(s) of the photographic industry are you interested in pursuing and how will you establish effective contacts in this area. Your research outcomes and plan will be presented as a written report and an in class oral presentation.

Networking Plan Report and Presentation due in class in Weeks 14-15

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

Grades which apply to curriculum-based courses:
CHDCompetent with High Distinction
CDICompetent with Distinction
CCCompetent with Credit
CAGCompetency Achieved – Graded
NYCNot Yet Competent
DNSDid not Submit

Assessment Matrix

The assessment matrix demonstrated alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Email and Blackboard will be used outside of class hours for all communication regarding the course. Students need to check their emails and Blackboard at least once every day. Appointments with the teachers need to be organised via email.

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity;ID=kw02ylsd8z3n

Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.

Course Overview: Access Course Overview