Course Title: Capture images in response to a brief

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: VART6269C

Course Title: Capture images in response to a brief

School: 345T Media and Communication

Campus: City Campus

Program: C4312 - Certificate IV in Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff


Guy Little


Rob Lawler

Nominal Hours: 150

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers the skills and knowledge required to plan and set up a camera shoot. Using professional equipment, and working to planned briefs, you will explore a range of image capture techniques while photographing studio and location subjects.

This is the designated Work Integrated Learning (WIL) course for C4312 Certificate IV in Photo Imaging. This course includes a WIL experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience. 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI401A Capture images in response to a brief


1. Interpret the brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Determine the user or client for the proposed object to inform design decisions
1.3 Clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues
Source and evaluate information pertinent to the brief


2. Plan and set up the shoot.

Performance Criteria:

: 2.1 Select camera systems and accessories and lighting consistent with the purpose for capturing images
2.2 Organise all other aspects of photo shoots according to brief
2.3 Plan shoots with due regard to safety procedures
2.4 Safely set up cameras, lighting, accessories and props to meet requirements


3. Capture images

Performance Criteria:

3.1 Adjust/calibrate settings for camera exposure and subject lighting consistent with purpose of the brief
3.2 Consider the time-specific nature of action or movement of the subject
3.3 Operate camera(s) at the determined specified time
3.4 Reflect on anticipated outcome to ensure that images are captured consistent with the purpose of the brief
3.5 Accurately document the work progress as required


4. Restore work area and equipment

Performance Criteria:

4.1 Safely dismantle work area after use
4.2 Minimise and clean up waste in accordance with safety requirements
4.3 Clean and maintain equipment in accordance with manufacturer's instructions
4.4 Store equipment in accordance with workplace procedures and ensure readiness for future use.


Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
You will be able to:

  • interpret briefs for image capture work
  • set up, light and execute a variety of industry type studio and location photographic shoots.
  • demonstrate a well-developed command of image capture techniques
  • capture images according to the requirements of a brief.

Details of Learning Activities

In class activities include, but are not limited to:

  • lectures
  • peer teaching and class presentations
  • workshopping
  • independent project based work
  • studio shoots
  • class exercises to review discussions/lectures peer teaching and class

Out of class activities include, but are not limited to:

  • online research
  • independent project based work

Teaching Schedule

 Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources 
WeekClass contentAssessment Due

Introduction Lighting Demonstration, Equipment instruction, exercises

Assignment briefs for Glassware & Architecture Set

2Class exercises - Lighting 
3One On One Student appointments to discuss and confirm their brief concept and details 
4 - 7

Studio production & reviews -  weeks 4 - 7 inclusive

- studio shoots under supervision - Glassware/Bottle for advertisement purposes, including reviews and feedback for preparation of digital files for submission

- Architecture location shoot reviews and feedback for preparation of digital files for submission

Ungraded Assignment 1 & 2 Glassware & Architecture

Due week 7

8Brief for new assignments – Outlined & discussed
Lighting Demonstration studio

Review of final print submissions: Self-assessment, peer and teacher feedback.

Assignment 3 & 4 Food Poster & Fashion/Portrait of a Artist Set


9Lighting Demonstration studio and location
Class exercise
10One On One Student appointments to discuss and confirm student briefs, concept and details 
11-15Studio production & reviews - weeks 11-15 inclusive

- studio shoots under supervision - Food poster & text, for food festival promotion, including reviews and feedback for preparation of digital files for submission

- Fashion layout or editorial story of an artist location shoot reviews and feedback for preparation of digital files


Graded Assignment 3 & 4 Food Poster & Fashion/Portrait of an Artist

Due week 15
16Review of final print submissions: Self-assessment, peer and teacher feedback. 

Learning Resources

Prescribed Texts

Digital Photography: Essential Skills, Fourth Edition [Paperback]
Mark Galer M.Ed


You are advised to look at the course Blackboard site for ongoing updated information.

Other Resources

DSLR Camera and lens, Cable release, USB cord to connect camera to computer, Removal Hard Drive 250-500Gig, Manfotto Tripod Hex plate

Overview of Assessment

Assessment is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through:

  • direct observation of your practical work
  • evaluation of images you produce
  • questioning and discussion of image capture techniques and their use
  • review of folios of evidence

Full assessment briefs will be provided and can be found on My RMIT.

Assessment Tasks

To demonstrate competency in this course you will need to complete the following assessment to a satisfactory standard.
You will receive feedback on all assessment and where indicated, you will receive a grade. Graded assessment tasks are equally weighted and will determine your final result for this course. 

- Student to develop their own detailed briefs and to discuss in individual discussion with their teacher

In this course you will be creating & working to planned briefs that require photographing a range of studio and location subjects.
Your assignments are based on technique, time management skills & the capacity to follow a brief.

You will be required to use professional photographic equipment and techniques to achieve the desired results. Capture is made digitally with DSLR camera and in studio you will be shooting with the camera connected directly to a computer to measure & modify your results. Images captured in the class will be digitally processed and output to print in:
CUVDIG401A - Experiment with techniques to enhance digital images

Your assignments are based on technique, time management skills & the capacity to follow a brief.

- Non Graded Assignment 1 – Glassware/Bottle for advertisement purposes; Shot in STUDIO Due – Week 7

- Non Graded Assignment 2 – Create a display of digital files for an Architectural company’s exhibition; Shot on LOCATION Due- Week 7

Assessments use the following:
CA Competency achieved
NYC Not Yet Competent
DNS Did Not Submit

Assessments (Graded)
Assessments of the 2 assignments below are averaged to produce the final grade.

- One On One Student appointments to discuss and confirm student briefs, concept and details for the 2 assignments :Week 8

- Assignment  3 – Shoot and layout a Food Poster with text for a food festival, from the layout supplied for advertisement purposes.

- Assignment 4  – Create digital files for a fashion layout or editorial story of an artist.The artist is an outsider who you source yourself in consultation with the teacher and visit on loaction and shoot them in their work environment. ON LOCATION - DUE: Week 15

Graded assessment in this course uses the following grades

CHD Competent with High Distinction
CDI Competent with Distinction
CC  Competent with Credit
CAG Competent achieved Grade
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Grading criteria for this assessment can be found on the course Blackboard site.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

Cover Sheet for Submissions:
You must complete a submission cover sheet for every piece of submitted work, including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

You will receive verbal and written feedback on your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.Student progress policy

Special consideration Policy (Late Submission):
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline :

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Course Overview: Access Course Overview