Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: GRAP5306C

Course Title: Interpret and respond to a design brief

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4322 - Certificate IV in Design

Course Contact : Dale Nason

Course Contact Phone: +61 3 9925 9438

Course Contact Email:dale.nason@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

This unit is delivered in conjunction with VART6280 Video Art.

Course Description

In this unit you will explore and develop the skills and knowledge required to interpret and creatively respond to a design brief through the production of graphics.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief

Element:

1.Interpret design brief

Performance Criteria:

1.1. Correctly interpret the specifications of the design brief

1.2. Establish and clarify user or client for the proposed product/service to inform design decisions

1.3. Identify and clarify specifications, parameters or constraints of the design brief in consultation with relevant colleagues

1.4. Source and evaluate information pertinent to design brief

Element:

2.Explore and develop design concept

Performance Criteria:

2.1. Generate ideas for design concept through research, exploration and experimentation

2.2. Develop initial design concept consistent with design brief parameters

2.3. Evaluate and explore options for refining the concept to best meet design brief parameters

2.4. Refine options and select the approach which best meets design brief requirements

Element:

5.Complete production of work

Performance Criteria:

5.1. Collect and/or organise required components for the work

5.2. Produce or monitor the production of work ensuring all parameters of design brief are met

5.3. Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief

5.4. Seek client approval for work where appropriate

Element:

4.Plan production of work

Performance Criteria:

4.1. Assess specific design production risks

4.2. Identify all components required to produce a prototype

4.3. Assess technical requirements for production against specified guidelines

4.4. Identify and consult with support services required for production

4.5. Produce a prototype and evaluate against design brief requirements

4.6. Analyse prototype and determine any further adjustments to production requirements

4.7. Finalise production specifications supported by accurate and complete documentation

Element:

3.Liaise with client

Performance Criteria:

3.1. Agree on communication process and frequency of communication with the client

3.2. Present concepts for work at appropriate stages during design process as required

3.3. Present and explore different options and creative ideas with client when appropriate

3.4. Pro-actively seek and act on client feedback

3.5. Reach agreement on concept for work which complies with design brief


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• review and revision
• peer learning
• teacher directed group activities/projects
• evaluation & critique including feedback & assessment

Out of class activities will include:

• independent project based work
• online tutorials and activities
• independent research
• site visits
• social & other networking


Teaching Schedule

SessionWeek beginningDescriptionLearning elements
CUVDIG402A
Video art
Learning elements
BSBDES402A
Interpret a brief

 
114 July’Video Art’ intro - Video interview
- conduct interview with other

’Interpret a Brief’ intro - Juice/Smoothie cup
- collaborative research document
 
1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6
3.1, 3.2, 3.3, 3.4, 3.5

2.1
221 JulyVideo interview
- edit interview material
- intro to iMovie & content mgmnt

Music Video (brief delivery Session 13)
- introduction to seeking music ’with permission’

Juice/Smoothie cup
- collaborative research document review
- BRIEF DELIVERY
 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

1.1, 1.2, 1.3, 1.4

2.1, 2.2
3.1

328 JulyVideo interview
- edit interview material
- use of music (discussion & tutorial)
- titling and other elements

Juice/Smoothie cup
- first designs, idea & content generation

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4

4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7
5.1, 5.2, 5.3, 5.4  

44 AugustVideo interview
- Formative Assessment: SUBMISSION ofInterview movie file
- deliver ’BRUNSWICK STORY’ brief

Juice/Smoothie cup
- develop designs into client ready mockups (stage #1)
 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7
5.1, 5.2, 5.3, 5.4  

511 AugustVideo interview
- develop ’BRUNSWICK STORY’ concept

Juice/Smoothie cup
- Formative Assessment: SUBMIT Juice Smoothie cup version #1 designs for client feedback

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6
3.1, 3.2, 3.3, 3.4, 3.5

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7
5.1, 5.2, 5.3, 5.4  

618 August*** FIRST FOLIO week ***

Video interview
- Summative Assessment: Presentation of folio pages (Movie #1 screen grabs)

Juice/Smoothie cup
- present client ready mockups (stage #1) as folio page
1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3  

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7
5.1, 5.2, 5.3, 5.4  

725 AugustVideo interview
- BRUNSWICK STORY production
- Formative Assessment: Brunswick Story plan presentation

Juice/Smoothie cup
- design development

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7
5.1, 5.2, 5.3, 5.4

81 SeptemberVideo interview
- BRUNSWICK STORY production

Juice/Smoothie cup
- design development 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3  

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7
5.1, 5.2, 5.3, 5.4

98 SeptemberVideo interview
- BRUNSWICK STORY production

Juice/Smoothie cup FINAL SUBMISSION.
- Summative Assessment: Juice Smoothie cup design

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3  

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7
5.1, 5.2, 5.3, 5.4

1015 September

(week beginning 22 Sept
is NO attendance)
Video interview
- BRUNSWICK STORY production

Juice/Smoothie cup
- CLIENT FEEDBACK
& DECISION ON FINAL PRODUCTION VERSION

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3  

FINAL WEEK: BSBDES402A
Interpret a brief


1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7
5.1, 5.2, 5.3, 5.4
 

1129 SeptemberVideo interview FINAL SUBMISSION
- Summative Assessment: Interview - Brunswick Story
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3
 
126 October*** FOLIO UPDATE week ***

Video Interview
- present Brunswick Story Screen grabs as folio page

Juice/Smoothie cup
- present FINAL designs as folio page
5.1, 5.2, 5.3 
1313 October

Video
- MUSIC VIDEO BRIEF PRESENTATION
- Formative Assessment:  Music Video proposal & storyboard

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

 
1420 OctoberVideo
- MUSIC VIDEO production
1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

 
1527 OctoberVideo
- MUSIC VIDEO production
1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

 
163 NovemberVideo
- MUSIC VIDEO production
1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

 
1711 NovemberVideo production & FINAL SUBMISSION
- Summative Assessment: MUSIC VIDEO
1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6

3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4
5.1, 5.2, 5.3

 
1818 November*** FINAL FOLIO week ***

Video
- MUSIC VIDEO present screen grabs as folio page
5.1, 5.2, 5.3 
1925 NovemberFinal submissions5.1, 5.2, 5.3 
201 DecemberFinal Assessment week5.1, 5.2, 5.3 


Learning Resources

Prescribed Texts

None required.


References

You are advised to look at the course myRMIT Studies (Blackboard) for ongoing updated information.


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.
You will also have access of the library resources.
The University Library has extensive resources for Design students.
The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign.
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

Assessment is on-going throughout the course.
Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
The assessment tasks are:
1. Interpret Brief: Process 50%
2. Interpret Brief: Industry 50%

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
These combined courses have 4 Formative & 4 Summative Tasks in total. That is 2 per course (see below). All these must be completed/submitted. Each Summative task has an allocated percentage of the total final grade.

You are required to demonstrate all learning outcomes to a satisfactory standard.

Formative Tasks:
Video Art
Session 4: Interview movie file
Session 13: Music Video proposal & storyboard
Interpret a Brief
Session 5: Juice Smoothie cup version #1
Session 7: Brunswick Story plan presentation

Summative Assessment Tasks Totalling 100% of Final Graded Assessment:
Video Art
Session 11: Interview - Brunswick Story - 50%
Session 17: Music Video - 50%
Interpret a Brief
Session 6: Presentation of folio pages - 20%
Session 9: Juice Smoothie cup design - 80%

 

 

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:

CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Student feedback at RMIT


Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Student progress policy


Special Consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.

Special consideration, appeals and discipline


Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located

e-submission

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview