Course Title: Research and apply graphic design techniques

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: GRAP5337C

Course Title: Research and apply graphic design techniques

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4322 - Certificate IV in Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email:ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

This course is delivered and assessed in conjunction with GRAP5339 Typography techniques and VART6279 Realise a creative project.

Course Description

In this unit you will develop the skills and knowledge required to research and apply techniques to produce graphic design work. It involves interpreting work briefs, organising resources, testing ideas, and refining approaches to a range of design challenges.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD401A Research and apply graphic design techniques

Element:

1. Interpret graphic design briefs

Performance Criteria:

1.1 Correctly interpret the specifications of the brief .
1.2 Determine the user or client for the graphic design to inform design decisions.
1.3 Clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues.
1.4 Source and evaluate information pertinent to the brief.

Element:

2. Organise resources

Performance Criteria:

2.1 Correctly identify the resources required for the graphic design, including work space, materials, tools and equipment.
2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements.
2.3 Follow storage and inventory procedures in accordance with organisational procedures.

Element:

3. Test graphic design approaches

Performance Criteria:

3.1 Produce a preliminary visual representation of the brief.
3.2 Identify possible approaches to the design and establish criteria for the selection of the final approach.
3.3 Select appropriate materials, tools and equipment for the testing of approaches and techniques.
3.4 Test and experiment with a range of techniques and materials which might meet the requirements of the brief.
3.5 Evaluate testing processes against selection criteria and select the preferred approach based on the requirements of the brief.
3.6 Refine and accurately document the design approach based on testing processes.

Element:

4. Produce graphic design work

Performance Criteria:

4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach.
4.2 Produce the graphic design ensuring consistency with the selected approach and the brief.
4.3 Present the work in accordance with the brief specifications.


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

In class activities may include:
class exercises
tutorials
practical demonstrations
workshops
group discussion
review and revision
peer learning
peer teaching and class presentations
teacher directed group activities/projects
workshopping of student projects including peer/lecturer feedback

Out of class activities may include:
independent research
independent project based work
studio practice
online tutorials and activities
review and revision


Teaching Schedule

WeekGraphic Design Techniques
CUVGRD401A
Learning Elements

Typography Techniques
CUVGRD302A

Learning Elements
1Orientation and introduction to courses    1-4Orientation and introduction to courses      1-4
2Task 1GD: Market and *brand research and analysis for similar events*Typographic brand research
3
4Task 1GD: The process of developing various approaches to visually defining the event and its public image.*Typographic development
5
6Review WeekReview Week
7Project 1GD: Music event branding
*The design and production of a range of promotional merchandise for an original
music based event
 
*Typographic components generated for the event
8
9
10
Mid program break 12-27 April
11*Cultural & design brand research    1-4Task 1TT: Cultural and packaging research and analysis for food products.
 
    1-4
12
13*Graphic design development Task 2TT: The process of developing various branding components for the product’s name & packaging.
14
15Review WeekReview Week
16
*Graphic components generated for the branding

Project 1TT: Kulcha Pak
*The design and production of a set of products and their 3D packaging and surface graphics and text.
Project submission.

Assessment

17
18
19Assessment

*Components from each task and project can be used where applicable to consolidate and/or moderate the final assessment/result in each course.


Learning Resources

Prescribed Texts

None required.


References


Other Resources

You are advised to look at the Learning Hub at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.

You will require a personal storage device and tools as outlined in tool kit list.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include practical tasks and projects.
GD project 1B - Magazine 50%
GD project 2B - Music event branding 50%

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.

This course has 1 x Summative project and 2 x formative tasks, which must be completed/submitted.
You are required to demonstrate all learning outcomes to a satisfactory standard.

2 x tasks (Formative) Task 1GD: Market and brand research and analysis of similar events. (due in Week 4)
                                  Task 2GD: The process of developing various graphic & text components for an event (due in Week 7)
1 x project (Summative) Project 1GD: The generation of a range of promotional merchandise for an original music event. (due in Week 10)

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent
 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.
These are available through the course contact in Program administration.

Other Information

Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview