Course Title: Use typography techniques

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: GRAP5339C

Course Title: Use typography techniques

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4322 - Certificate IV in Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email:ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

                                                                       Dale Nason              dale.nason@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

This course is delivered and assessed in conjunction GRAP5337 Graphic design techniques and VART6279 Realise a creative project.

Course Description

In this unit you will develop the skills and knowledge required to use typography techniques in design work. It includes a general knowledge of typography and its application to different design briefs.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD302A Use typography techniques

Element:

1. Prepare to undertake typographic work

Performance Criteria:

1.1 With reference to briefing documentation, clarify design requirements for typographic work in consultation with relevant personnel
1.2 Source reference material on typography pertinent to the brief
1.3 Confirm equipment, materials and work space requirements
1.4 Take account of the requirements for different publication processes when planning work
1.5 Set up work space and equipment with due regard to safety considerations and organisational procedures

Element:

2. Test and explore a range of typographical techniques

Performance Criteria:

2.1 Identify possible approaches to typography design and establish criteria for the selection of a final approach
2.2 Select appropriate materials, tools and equipment for the testing of approaches and techniques
2.3 Trial typography techniques that may meet the requirements of the brief
2.4 Evaluate trialling against criteria and select the preferred design approach

Element:

3. Complete typographic work

Performance Criteria:

3.1 Develop the typographic work ensuring consistency with the selected approach and the brief 3.2 Review work in progress against project objectives and specifications
3.3 Seek and use feedback on work in progress to make adjustments to typographic work as required

Element:

4. Ensure quality of typographic output

Performance Criteria:

4.1 Check that typography meets the requirements of the brief, including grammar and technical production and/or printing requirements
4.2 Finalise operations in line with organisational procedures
4.3 Present completed work within agreed time and quality parameters to feedback


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources.
You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities will include:
•typographic exercises
•peer teaching and class presentations
•group discussion and/or activities
•teacher directed activities/projects
•‘workshopping’ of student projects
Out of class activities will include:
•online and primary research
•sourcing relevant reference materials
•sourcing relevant project resources
•independent project based work
•student directed activities/projects


Teaching Schedule

 Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources. 
Session WeekSession descriptionLearning Elements
1Task 1: Expressive typographic design brief1, 2, 3, 4
2Task 1: Development of possible concepts1, 2, 3, 4
3Task 1: Refinement of 1-2 ideas and applications1, 2, 3, 4
4Task 1: Production of final typographic solution and submission1, 2, 3, 4
5Task 2: Letterform low-relief patterned based brief1, 2, 3, 4
6Task 2: Development of a variety of configurations1, 2, 3, 4
7Task 2: Refinement and resolution of final design1, 2, 3, 4
8Task 2: Production of finished low relief outcome and submission1, 2, 3, 4
9Project 1: Font design brief – Introduction and presentation1, 2, 3, 4
10Research and developmental ideas and approaches1, 2, 3, 4
11Experimentation with letterforms constructed from objects1, 2, 3, 4
12Consolidation of overall concept, consultation and discussion1, 2, 3, 4
13Production of font characters, scanned or photographed1, 2, 3, 4
14Production of 3D typographic form1, 2, 3, 4
15Digital manipulation of images and final resolution of all project parts + submission1, 2, 3, 4
16Reflection & evaluation1, 2, 3, 4
17Assessment1, 2, 3, 4


Learning Resources

Prescribed Texts

None required


References

You are advised to look at the course myRMIT site for ongoing updated information.


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems andaccess to specialised facilities and relevant software. You will also have access of the library resources.


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include tasks and projects.

Assessment tasks are:
Type project 1A - Magazine 50%
Type project 2A - Music event branding 50%

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Assessment activities in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment outcomes. Summative assessment projects in this unit are graded.

To demonstrate competency in this course you need to engage in the assessment activities to a competent standard.
Assessment tasks:
2 x tasks (formative)
Task 1: The generation of a typographic design that conveys a message through an expresssive & interpretive visual solution. Due in Week 4.
Task 2: The production of a low relief/pop-up pattern based design using a single letterform. Due in Week 8.

1 x project (summative)
Project 1: The creation of an original font design made from selected objects and paraphernalia, and applied to a 3D typographic outcome that may be used for a variety of purposes . Due in Week 15.
 
You will receive feedback with verbal and/or written evaluation of your progress within class time. The submitted work will be assessed with written feedback as well as a quality indicator that relates to separate components of each brief and the overall outcome.

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

GRADE TABLE
(Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment)

HD  Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.
These are available through the course contact person/s listed above.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline (unresolved)

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview