Course Title: Marketing & Sales Promotion

Part A: Course Overview

Course ID: 033114

Program: C5068

Course Title: Marketing & Sales Promotion

Portfolio: DSC

Nominal Hours: 20.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG7133	City Campus	TAFE	320T Design (TAFE)	Face-to-Face

Course Contact: Julian Pratt

Course Contact Phone: +61 3 9925 4820

Course Contact Email: julian.pratt@rmit.edu.au

Course Description

The purpose of this course is to enable participants to develop and implement effective plans to promote and market their products and or service.

Pre-requisite Courses and Assumed Knowledge and Capabilities

Pre: All year 1 courses

National Competency Codes and Titles

SB03	Marketing & Sales Promotion

Learning Outcomes

1. Explain the concept of marketing and differentiate it from selling.
2. Estimate market size and the potential share available.
3. Undertake the preliminary activities required to make an informed marketing decision.
4. Develop product or service strategies using the concept of the marketing mix.
5. Adopt effective pricing strategies.
6. Adopt effective distribution strategies.
7. Adopt promotional and competitive strategies.

Overview of Assessment

Students will be assessed by completing a major project. Students will receive ongoing feedback as they complete in class exercises supporting the project. Ongoing verbal feedback will be provided to students as the project progresses. Written assessment and feedback will be given to the student when work is returned. Late work will not be accepted.