Course Title: Select and apply type

Part B: Course Detail

Teaching Period: Term1 2008

Course Code: MANU5732C

Course Title: Select and apply type

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5069 - Diploma of Arts (Graphic Arts)

Course Contact : Annette Cook

Course Contact Phone: +61 3 9925 9438

Course Contact Email:annette.cook@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the skills and knowledge required to produce type setting for a range of applications.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

ICPPP21BA Select and apply type

Element:

Identify fonts

Performance Criteria:

1.1 A range of fonts is identified to meet diverse client requirements and printing substrates
1.2 Point sizes of type are identified to meet diverse client requirements and printing substrates

Element:

Proof read and correct type

Performance Criteria:

2.1 Appropriate type is selected to meet the specifications of the brief
2.2 Type is fitted into the copy space allocated in accordance with the design layout
2.3 Type is set and produced using rules and boxes in accordance with the design layout

Element:

Select, fit and produce type for a basic brief

Performance Criteria:

3.1 Type is checked for accuracy, omissions and errors in accordance with job specifications
3.2 Proofs are marked up with correct proof reading marks
3.3 Type is corrected to accord with job specifications


Learning Outcomes


1 Identify fonts
2 Select, fit and produce type for a basic brief
3 Proof read and correct type


Details of Learning Activities

On your timetable this competency is combined with CUVCRS05A Use typography techniques for design work, ICPPP53B Output images to electronic media, and CUVCOR09A Select and apply drawing techniques and media to represent and communicate the concept, and referred to as Typography.
This unit describes the underlying skill of selecting and applying type across sectors of the design and pre–press industries.

Activities could include:
• Research
• Observation of typographic work in progress
• Evaluation of typography
• Verbal and written reports
• Typographic work generated by manual or electronic means
• Presentations


Teaching Schedule

WEEKCLASS CONTENTPERF CRITERIA
SEM 1  
1 ‘O’ week 
2 Intro -  
3 Classification, type families, hierarchy & contrast 
4 Leading and paragraph formats  
5 Leading and paragraph formats  
6 Wordsmithing  CUVCRS05A Use typography techniques for design work
1. Interpret the brief 2. Organise resources
3. Test & explore techniques for typography
4. Produce typography 5. Ensure quality
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
7 Kerning, tracking and alignment  CUVCRS05A Use typography techniques for design work
1. Interpret the brief 2. Organise resources
3. Test & explore techniques for typography
4. Produce typography 5. Ensure quality
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
8 AG Ideas 
10 Pull quotes and panels 
11 Pull quotes and panels 
12 Magazine layouts ICPPP21B Select & apply type
1. Identify fonts
2. Select, fit & produce type
3. Proof read & correct type
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
13 Magazine layouts 
14 Magazine layouts 
15 Magazine layouts 
16 Press ads ICPPP21B Select & apply type
1. Identify fonts
2. Select, fit & produce type
3. Proof read & correct type
ICPPP53b Output images to electronic media
17 Folio week 
18 Tutorial week - International students 
SEM 2  
1 Tribute poster CUVCRS05A Use typography techniques for design work
1. Interpret the brief 2. Organise resources
3. Test & explore techniques for typography
4. Produce typography 5. Ensure quality
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
ICPPP21B Select & apply type 1. Identify fonts 2. Select, fit & produce type 3. Proof read & correct type
2 Tribute poster 
3 Tribute poster 
4 Type book 
5 Type book CUVCRS05A Use typography techniques for design work
1. Interpret the brief 2. Organise resources
3. Test & explore techniques for typography
3. Produce typography 4. Ensure quality
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
6 Type book 
7 Type book 
8 DL brochure  CUVCRS05A Use typography techniques for design work
1. Interpret the brief 2. Organise resources
3. Test & explore techniques for typography
4. Produce typography 5. Ensure quality
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
ICPPP21B Select & apply type 1. Identify fonts 2. Select, fit & produce type 3. Proof read & correct type
9 DL brochure  
10 DL brochure  
11 DL brochure  
12 Newsletter  
13 Newsletter  
14 Newsletter  
15 Warranty  CUVCRS05A Use typography techniques for design work
1. Interpret the brief 2. Organise resources
3. Test & explore techniques for typography
4. Produce typography 5. Ensure quality
CUVCOR09A Select & apply drawing techniques
ICPPP53b Output images to electronic media
ICPPP21B Select & apply type 1. Identify fonts 2. Select, fit & produce type 3. Proof read & correct type
16 Warranty card 
17 Folio week 
18 Tutorial week - International students 


Learning Resources

Prescribed Texts

TBC


References


Other Resources


Overview of Assessment

The assessment will be as follows:
- Exercises
- Practical projects

Students will be tutored with a verbal and/or written evaluation of their progress, within class time and in response to each submission. A graded assessment will also occur for this course.

A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.

To be deemed competent students must demonstrate competence in all Learning Elements and related Performance Criteria.

This course is co-assessed with GRAP 9426 Typography techniques, MANU 5731 Electronic media output, GRAP 9423 Drawing techniques.


Assessment Tasks

Brief 1 Wordsmithing 5%
Brief 2 Headlining 5%
Brief 3 Panels & pullquotes 5%
Brief 4 Magazine layouts 15%
Brief 5 Press ads 5%
Brief 6 Tribute poster 5%
Brief 7 Typebook 10%
Brief 8 DL booklet 15%
Brief 9 Newsletter 25%
Brief 10 Warranty card 10%


Assessment Matrix

HD High Distinction = 80-100%
DI Distinction = 70 -79%
CR Credit = 60 - 69%
PA Pass (Higher Grade Available) = 50 -59%
PX Pass (No Higher Grade Available) -
NN Fail = 0 - 49%
NYC(not yet competent)
CA (competency achieved)

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 3 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).

Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below.

Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.

Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.
Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview