Course Title: Marketing Project Completion

Part A: Course Overview

Program: C5129

Course Title: Marketing Project Completion

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG7202L	City Campus	TAFE	650T TAFE Business	Face-to-Face or Workplace

Course Contact: Elizabeth Eades

Course Contact Phone: +61 3 9925 5155

Course Contact Email: elizabeth.eades@rmit.edu.au

Course Description

This unit covers review of marketing performance through analysis of customer requirements, existing features of products/services, and market demand to improve performance. It is co-assessed with BSBMKG504A Implement a marketing solution.

Pre-requisite Courses and Assumed Knowledge and Capabilities

Ideally, students will have completed the following courses prior to commencement of this course.
• Establish & Adjust the Marketing Mix (also known as The Marketing Concept)
• Develop a Marketing Communication Plan

National Competency Codes and Titles

National Element Code & Title:	BSBMKG505A Review marketing performance
Elements:	Confirm market demand
	Monitor and improve marketing performance
	Review customer requirements
	Review product/ service features

Learning Outcomes

Students will have demonstrated an integrated learning of all elements of competency and performance criteria through the output of a plan.  The plan will contain the outcomes of review on product mix, pricing, distribution and service and their rationale for choice of improvement/s they recommended.

Overview of Assessment

Co-assessed with BSBMKG504A Implement a Marketing Solution